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| FEATURES |
|
Digital Natives and
Immigrants: What Brain Research Tells Us 
By Nancy K. Herther
|
Page
14 |
|
Social
Media Metrics

By David Stuart
|
Page
22 |
|
Policing Goes
Online: Introducing POLIS 
By Emil Levine
|
Page
26 |
|
Web Analytics for Business
Intelligence: Beyond Hits and Sessions 
By Alka Bhatnagar
|
Page
32 |
|
Promoting Advertising:
Advertising Database Express and World Advertising Research Center
(WARC) 
By Carol Doms
|
Page
36 |
|
Real-Time
Search: Where
Retrieval and Discovery Collide 
By Stephen E. Arnold
|
Page
40 |
| COLUMNS |
|
On the Net
Yahoo!’s
Long Strange
Journey 
Greg R. Notess
|
Page 42
|
|
The Dollar Sign
Searching for Business Trends
and Trending Topics 
Marydee Ojala
|
Page 45 |
|
InfoLit Land
The Great
Research Disaster 
William Badke
|
Page
48 |
|
Péter's Picks & Pans
A Final Joy
Write: Panorama of Past Pans 
Péter Jacsó
|
Page 51
|
|
Control-Shift
Location,
Location, Location 
Jeff Wisniewski
|
Page
54 |
|
Crawford at Large
Agreeable
Disagreement and the Excluded Middle 
Walt Crawford
|
Page
58 |
| Hardcopy
Deborah Lynne Wiley
|
Page
61 |
|
Online Spotlight
The
Search Tool Arms Race 
Mary Ellen Bates
|
Page
64 |
| DEPARTMENTS |
|
HomePage
The
Power of Three
Marydee Ojala
|
Page
5 |
|
Industry News
Compiled by Suzanne Sabroski
|
Page
8 |
|
Search Engine Update
New Search Features, Developments,
and Content 
Greg R. Notess
|
Page
13 |
| Index to Advertisers |
Page
63 |