Case Studies in Building the Corporate IntraNet Knowledge Center
Expect this day to provide detailed examination and a question
and answer period to discuss and learn how libraries have
successfully:
Web search engines have quickly become a critical tool in the
serious information seeker's toolbox. They provide a kind and extent
of access barely imaginable a few short years ago. However, the
engines are neither as straightforward, as accurate, nor as
understandable as we might wish and as many of the search engine
producers would like us to believe. To make full use of these
services, there is a lot more to fruitfully be known than is apparent
from the documentation.
The emphasis in this seminar will be on providing the searcher
with the information necessary to have better control over what is
retrieved. To help accomplish this, we will look behind the scenes a
bit to see how the search engines are put together and what factors
are involved in their retrieval algorithms. The seminar will cover the
variety of options and features provided by the major search engines
(AltaVista, Excite, HotBot, Infoseek, Lycos, Northern Light, plus
Yahoo!) and provide tips for optimal strategies and usage. The
individual search engines will be summarized, compared, and reviewed.
"Meta-Search engines," such as DogPile, will also be addressed in
terms of what they do and do not accomplish. A course booklet will be
provided which should serve also as an ongoing reference aid.
THIS SESSION HAS BEEN CANCELLED.
Are you AOD'd? Acronym overdosed? AARCII, MARC, EDI, NLP, SGML,
Z39.50, PDF, HTML, DSSSL, XML, XSL, XLL, CSS, CDF, CML, MML, OXF, RDF,
DHTML, COM, DOM?? The rich new world of knowledge resources on the
Internet and intranets is overflowing with technical specifications,
standards, and quasi-standards (proprietary formats posing as
standards). New standards are quickly emerging. Existing standards are
evolving. What does it all mean? What relates to what? What supports
what? What is important? Do you need to know any of this? In what
depth?
Understanding and rationally responding to this new world impacts
directly on the ability of organizations to remain competitive (and
this includes nonprofit and government) and viable.
The history and interrelationships of these concepts is covered.
You will be introduced to historical database designs and markup. We
will trace this history to current concepts and approaches. The
transition from an exclusively proprietary world to a more open
standards environment is presented, including the significance of this
shift.
A basic overview is given with primary emphasis on the strategic
implications of this environment and what you can expect to get out of
entering this rapidly changing world. You learn of some of the hazards
as well as the benefits. Turning workshop attendees into SGML, or
DHTML, etc., editors and DTD developers are NOT objectives of this
workshop. Our primary goal is to give attendees an understanding of
the fundamentals of evolving knowledge architectures.
Marjorie M. K. Hlava is president and founder of Access
Innovations, Inc. Mrs. Hlava is past president of ASIS, a member of
the Board of Information Industry Association, past member of the
Board of Directors of SLA, member of the Board of NISO and past
President of the Board of Documentation Abstracts. She has published
more than two hundred articles and books on information science
topics.
Jay Ven Eman is CEO of Access Innovations, Inc. He has overseen
Access' database production services where he was responsible for the
design and conversion of large, legacy databases for a variety of
government and private organizations. He writes, conducts workshops,
consults, and helps build large scale, complex, informationrich
databases.
• Sutton Parlor North •
by Howard McQueen, McQueen Consulting
Course Description:
This intermediate/advanced level course builds on the foundation
of Monday's (May 11th) full-day course and significantly differs in
format. Howard McQueen moderates this day and introduces a number of
key Information Professionals/Intranet Project Managers that will
present actual case-studies of Intranet projects spearheaded by
library/corporate research centers.
About the Moderator
Howard McQueen is CEO of McQueen Consulting. Howard combines his
10+ years of hands-on information technology experience working with
libraries, research and information centers to present this seminar.
Over ten years ago, Howard implemented one of the first library CD-ROM
networks in the U.S. During the Information Superhighway's early
years, he taught information professionals how to use (non-Web)
Internet tools to search the Net and was involved with building gopher
servers. The birth of the World Wide Web led to more training,
utilizing new Web tools to increase productivity. Today, he combines
his technical knowledge of CD-ROM, Internet, and Web technologies with
his understanding of electronic information delivery requirements to
build Intranets with a goal of making information accessible not only
to the information professional but to the (novice) end user.
Finding Clients: Marketing Strategies for Information Brokers and Fee-Based Information Centers
• Gibson Suite •
by Amelia Kassel, MLS—Information Professionals Institute Seminars
Description:
This one-day seminar is based on the concept that although
information is a valuable commodity, the profitability of an
information brokerage or fee-based information center is dependent on
successful marketing. In fact, marketing is the dominant factor
necessary for building a viable information brokering business.
Designed for both beginners and established brokers, Ms. Kassel
teaches attendees the techniques for market planning, marketing and
promotional strategies that work, packaging, client retention, and
much more. Participants will also learn how to identify new
customers, develop new markets and increase volume as you grow your
client-base. (This seminar is a companion course to Ms. Kassel's
"Information Brokering Business" Seminar.)
Course Outline
Market Planning
Who is Your Customer
Marketing & Promotional Strategies
Marketing Literature
Strategic Alliances
Sales—Product, Price and Distribution
Financing Marketing Program
Customer Database/Development
About the Instructor:
Amelia Kassel has more than 26 years of experience as an
information professional. She is principal and co-founder of
MarketingBASE, an independent information brokerage in business since
1984. MarketingBASE provides business and market intelligence
nationally and globally. She also conducts The Mentor Program, taught
and delivered by e-mail to information brokers or desk-top online
searchers. An author and acknowledged expert in her field, Ms. Kassel
teaches information brokering and online research for the University
of California Berkeley Extension and has taught full semester courses
on information brokering at San Jose State University, Division of
Library and Information Science. She is a journalist, speaker, and
workshop leader at regional and national conferences.
Comparative Online Searching: Searching Smart in '98
• Sutton Parlor Center •
by Helen P. Burwell, Principal, Information Professionals Institute Seminars
Introduction:
Here's how to search smarter in '98! Learn to compare and
evaluate information sources using ten specific criteria. In this
objective seminar, Helen Burwell provides attendees with a perspective
it could take years to acquire through a feature-by-feature comparison
of major online systems for the professional searcher.
Course Outline
Take-home Materials: course book, comparison charts, and vendor literature
About the Instructor:
Helen Burwell is president of Burwell Enterprises, Inc., which
provides consulting and research services to the information industry
and the international business community. The company also publishes
the Information Broker newsletter and The Burwell World Directory of
Information Brokers, which is widely used by business and industry for
outsourcing information research. As principal of the Information
Professionals Institute Seminars, Ms. Burwell shares her expertise
nationwide in a series of seminars covering online and business
information topics for information professionals as well as the
broader corporate community. She is a frequent speaker at regional,
national, and international conferences, and is currently writing a
book on competitor intelligence information sources, to be published
in late 1998. Helen Burwell is a founding member of the Association of
Independent Information Professionals (AIIP) and served as the
organization's first president.
Extreme Searching: Using Search Engines to the Maximum
• Sutton Parlor South •
by Randolph E. Hock, Ph.D, Online Strategies
Who Should Attend
Any serious searcher/researcher who has need for finding material
on the Web and who has at least a small amount of Web searching
experience, but who has not yet explored most of the major search
engines in depth. Those who are being called upon to teach their own
patrons, clients, or users about search engines should also find this
valuable.
The seminar will cover:
About the Instructor
Ran Hock has his own company, Online Strategies, which
specializes in creating and presenting seminars to teach effective use
of Web resources. He has created courses on searching the Web and
other online services for professional associations, businesses, and
government agencies. He has published a number of articles and book
chapters on various aspects of online research. During his career he
has served as a reference librarian and has held management and
training positions with DIALOG and Knight-Ridder Information Services.
Ran is an adjunct faculty member at the University of Maryland College
of Library and Information Services and also at Lesley College
(Cambridge, MA), where he teaches in the Technology in Education
Program. During his career, he has trained over 6,000 online
researchers nationally and abroad.
Creating High Impact Web Pages
• Beekman Parlor •
by Susan Hallam, British Telecommunications plc UK
Introduction
This seminar is designed for information professionals who are
familiar with the basics of creating World Wide Web pages and who are
now ready to move on to more sophisticated presentation techniques.
Its objective is to acquaint attendees with the principles of
high-impact Web design and then provide a practical tutorial and
demonstration using the technology. While providing a conceptual
understanding of the technical processes involved in using new design
tools, the workshop will focus on the practical aspects of working the
applications.
Seminar Outline:
Concepts of Successful Web Page Design
Maximizing the Graphical Environment
Using Java Applets without Coding
Maximizing your HTML
Your Internet Toolchest
Setting the Tone of Your Page
Attendees will receive copies of presentation materials used
during the workshop and reference materials identifying sites used
during the day.
Who Should Attend
Information professionals interested in learning techniques for
improving the presentation and organization of their electronic
information. Planners or managers of the content and style of Web
sites. Non-technical staff directly involved in creating web pages.
Attendees should have a working knowledge of HTML and experience in
using the Internet.
About the Presenter:
Susan Hallam is an Internet Specialist for British
Telecommunications. She has worked for more than 15 years in the
information industry, with experience in the areas of library
automation, local area networking, and Internet constancy. Prior to
joining BT, Susan was a Senior Lecturer in Information Technology at
The Nottingham Trent University where she specialized in commercial
activity on the Internet.
Languages of the Internet: The Fundamentals of Evolving Knowledge Architectures
• Madison Suite •
by Marjorie Hlava and Jay Ven Eman, Access Innovations, Inc.
Who Should Attend
This Executive Briefing covers the new knowledge management
formats for data creation, data mining, discovery, and delivery. The
workshop is aimed at providing a structure for understanding of this
dynamic environment and to provide sufficient structure for informed
decision making. This workshop would be most appropriate for managers
who are responsible for making the best information resources
available to their constituency and who are responsible for in-house
intelligence assets, their use and disposition, and who are looking
for ways to make this data available to the right people, at the right
time, in the right place. If you have heard of all the acronyms, but
are unsure of their meaning and importance, then this seminar is for
you.
Suggested Background Knowledge for Attendees
Attendees need not be familiar with the concepts listed here. The
purpose of this workshop is to provide the attendee with familiarity
with these concepts, where they fit, why they are here, where they are
going, and what they should be doing about it.
About the Presenters
Marjorie M. K. Hlava and Jay Ven Eman have been building
databases for more than 20 years.
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