18th Annual National Online Meeting & IOLS '97
Satellite Events

Friday
May 16, 1997



Building the Corporate Intranet Knowledge Center
by Howard McQueen, McQueen Consulting
Friday, May 16, 1997
(9:00 AM to 5:00 PM)
Cost: $279 (includes lunch and coffee services)

The enormous popularity of the Internet--the World Wide Web in particular--sowed the seeds for the Intranet--perhaps the biggest boon to the business community and computing since the introduction of the spreadsheet.

An Intranet should provide seamless access to a variety of information resources crucial to the success of the organization. From an information management perspective, this seminar will examine the conceptual and proven technologies that organizations are using to build Intranets, from the crucial planning considerations, to the types of people skills and expertise required, to the technical challenges.

As anyone who has used the Web knows, a consistent style with good navigational aids is critical for any set of pages. The same applies to an Intranet. We'll briefly discuss style guides and the use of graphics. Unfortunately, much content does not lend itself to cost-effective conversion to HTML. Scientific nomenclature, mixed formats, including tables & pictures, etc., are best optimized with PDF and other formats. We'll use an example of a mixed-format document and discuss the options and issues involved in making it retrievable in a variety of formats.

Learn about Groupware applications (forums and interactive discussions) that will enhance communication and virtual workgroups. Middleware applications will be explored as tools which can provide users with a Web front-end to legacy databases.

Many libraries have built large CD-ROM collections. Unfortunately, because of technology constraints like Macintosh and UNIX access to DOS & Windows-based databases and bandwidth requirements for WAN delivery, many have not been able to provide enterprise-wide access to this data. Howard will demonstrate new technology (Winframe and NTrigue) that can make this information available to everyone, through either a custom client or client configured as a "helper application" to the Web browser. This technology, based upon remote-control concepts, allows the user to be either on-site or remote, needing only 14.4 Kbps modem connection.

Publishers are beginning to offer Web-based subscriptions to databases. At first glance, this approach may seem like a panacea. We'll explore some of the issues associated with this delivery mechanism, including getting past the corporate firewall.

The search engine is the "corporate brain" of the Intranet. If a non-information professional cannot easily gain access to relevant information, the Intranet cannot be considered a true success. We'll explore various methodologies of search engine technology. If we accept the premise that one of the goals of an Intranet is to allow end users (non-information professionals) to self-serve, we must then accept the fact that end users are not going to learn Boolean search strategies (to the same extent as the information professional). So, where do we go from here? Natural Language Processing has been under development for some time and is being employed, to lesser and greater extents, in a variety of search engines. We'll discuss some of the major components of Natural Language Processing, including statistical weighted relevancy, semantics, syntactics, discourse, and pragmatics.

Many Internet search engines are being marked for Intranet use. Is an engine that has been designed to harvest information from a humongous universe appropriate for an Intranet where the end user wants to retrieve relevant information from a limited number of sources? Howard will review what he feels are the top (four to five) Intranet Search Engines and will cut through the hype and reveal the subtle, yet very important differences between their products.

If you want to play an integral role in the design, implementation and/or on-going enhancement to your organization's Intranet, this seminar is a must!

Suggested Background Knowledge for Attendees
  • Familiarity with local and wide-area networking concepts and terminology
  • Use of a Web browser


About the Instructor
Howard McQueen is CEO of McQueen Consulting. Howard combines his 10+ years of hands-on information technology experience working with libraries, research and information centers to present this seminar. Over ten years ago, Howard implemented one of the first library CD-ROM networks in the U.S. During the Information Superhighway's early years, he taught information professionals how to use (non-Web) Internet tools to search the Net and was involved with building gopher servers. The birth of the World Wide Web led to more training, utilizing new Web tools to increase productivity. He built Web servers, helped organizations connect to the Net and bring Internet access to the desktop. During this decade of Internet explosion, he remained committed to CD-ROM technology--testing and implementing new technologies that would enhance wide-area access beyond dial-in. Today, he combines his technical knowledge of CD-ROM, Internet, and Web technologies with his understanding of electronic information delivery requirements to build Intranets with a goal of making information accessible not only to the information professional but to the (novice) end user.


The New Search Engines: From Boolean/Thesaurus to Non-Boolean/Free-Text Searching
An Information Survey in Historical Perspective
by Ev Brenner, Consultant
Friday, May 16, 1997
(9:00 AM to 5:00 PM)
Cost: $279 (includes lunch and coffee services)

This full-day session will address the changes from Boolean/thesaurus searching to non-Boolean/free-text searching. This important seminar will discuss the newest developments in the "hot subject" area of relevance/feedback and new commercial search engine capabilities being offered by leading vendors and hosts such as LEXIS-NEXIS (Freestyle), West Publishing Co. (WIN) and Dialog (Target). It will also cover software packages such as Personal Librarian, ConQuest, CLARIT, DR-LINK, and the TREC studies which have evaluated the various systems, as well as the so-called "search engines" of the Internet such as Alta Vista, Webcrawler, Infoseek Guide, IBM's Infomarket, etc.

This seminar also offers a historical perspective of the information retrieval arena. Not many of today's players understand the events of the last few decades which have led to much of today's perplexity in the field. Particular emphasis will be placed on the interface problems between the databases and the users: what special considerations are necessary for end-user searching and what are the hopes and promises for machine-aided indexing and full-text searching.

The seminar will cover the following:

The Early Years
  • The pre-Online Era
  • The Online Era
  • Online and CD-ROM in Perspective
  • Online Database Providers (Current Strategies)

The Intermediary Era
  • End-User Searching and the Information Center Today
  • Quality Indexing and Searching
  • The Boolean Picture

End-User Searching and the New Search Engines
  • The Non-Boolean Picture
  • Full-Text Searching
  • Analysis of Commercial non-Boolean Systems
  • Review of Alerting Services such as Individual Inc., SandPoint/Hoover and Desktop Data
  • The World Wide Web Engines and Directories
  • The Corporate World and Competitive Intelligence (CI)


Who Should Attend
  • Managers and directors of databases or information centers.
  • Intermediaries and indexers.
  • Corporate and special librarians and university professors, some of whom are unaware of important developments of the 1950s and 1960s which occurred outside the library community and which are so vital to today's progress. If you have never heard of Mortimer Taube or Hans Peter Luhn, you need this seminar.
  • Entrepreneurs and computer system designers who have limited knowledge of interface problems dealing with language and human communication behavior.


About the Instructor
Ev Brenner is well-known in the U.S. and Europe as a leading information scientist. He has many years experience as a database producer for the petroleum industry, an information science professor, and a designer of various seminars on indexing and retrieval. Mr. Brenner is a consultant and author of Information Insights: The Road to Knoware, a compilation of articles written for Learned Information Ltd.'s publication, MONITOR. He is also author of Competitive Information Programmes--A Research Report, published by EUSIDIC.


Moving Databases to the Web
by Marjorie Hlava and Jay Ven Eman, Access Innovations, Inc.
Friday, May 16, 1997
(9:00 AM to 5:00 PM)
Cost: $279 (includes lunch and coffee services)

Tired of viewing slick, graphically beautiful home pages with no content? The average Web site contains less than 20 Kbytes of text--feature rich and content poor. If you would like substance behind your lovely front end, then learn what it takes to turn your valuable collections into gold mines of intelligence. This workshop is essential for librarians and Internet developers facing patrons with high expectations and for developers of OPACs or commercial, information-rich products for the Internet.

This full-day workshop focuses on transforming legacy data into valuable SGML/ HTML databases. Presented are defining legacy data, assessing the nature of your collection, sizing the collection and analyzing the collection for conversion, comparative survey of SGML/HTML authoring tools including their strengths and weaknesses from the user perspective, converting large collections with SGML and HTML, looking at real costs (applied to real-life data collections), and costing large projects.

Most organizations store immense amounts of data on paper in warehouses, in other remote locations, and much of their data is stored in inaccessible electronic formats. If made available, this data can be mined for very valuable intelligence. Before this can be done, it must be in a suitable machine-readable form. This cannot be done by simple scanning and OCR conversions. This workshop targets the processes necessary to turn paper archives into valuable assets.

Included Objectives of the Workshop.
  • The attendee should be able to determine if they have a legacy file, if it is worth converting, and if SGML/HTML is an appropriate markup;
  • Is the World Wide Web and/or an intranet the right place for your data?
  • The attendee should be able to develop a practical implementation plan. The workshop will identify key questions about your data and your objectives that must be addressed before, during, and after the conversion. The attendee will understand these questions, know how to ask them within their organization, and know how to find answers.
  • The attendee should develop some confidence in the budgeting process for legacy file conversions.

This workshop is most appropriate for managers who are responsible for making the best information resources available to their constituencies and who are responsible for in-house intelligence assets, their use and disposition, and who are looking for ways to make this data available to the right people, at the right time, in the right place. Since this workshop covers SGML and HTML, prior exposure to these concepts is desirable. A basic overview of SGML/ HTML is given, with primary emphasis on the strategic implications of this environment and what you can expect to get out of entering this rapidly changing world. You will learn of some of the hazards as well as benefits: SGML/HTML is not for everyone and not everyone, should be on the Web.

Turning workshop attendees into SGML editors and DTD developers is NOT an objective of this workshop. The history of SGML and its relationship to HTML is covered. You will be introduced to the structure of SGML, fundamental concepts and constructs, and the rudiments of syntax. You will be exposed to the concepts and structure of the DTD, learning about what it is, why it is important, and how you can get one of your own.

SGML/HTML, DTDs, the intranet, the Web, the network are only tools--only useful if they add value to your data. Your data--your content-- IS THE VALUE. Major emphasis is placed on analyzing and understanding your data, that is, the stuff that makes up the "content" of your intranet and/or Web site. Where is it? What is it? How valuable is it now? Who uses it? Why? How often? What do we do with it now? These and other questions are asked and some are even answered! Learn how you can transform your information resources into valuable information assets.

About the Instructors
Marjorie M.K. Hlava and Jay Ven Eman have been building databases for more than 20 years. These database projects have taken place all over the world and have included most major subject specialties and most major language groups.

Marjorie M.K. Hlava is president, chairman, and founder of Access Innovations, Inc. Mrs. Hlava is past president of ASIS and the 1996 recipient of ASIS' prestigious Watson Davis Award, past member of the Board of Directors of SLA, member of the Board of NISO, past President of the Board of Documentation Abstracts, and has held many other positions in these and other organizations.

Jay Ven Eman joined Access Innovations, Inc. in December, 1978. As chief executive officer, he has contributed to every aspect of the business. He has overseen Access' database production services where he was responsible for the design and conversion of large, legacy databases for a variety of government and private organizations.


The Information Broker's Seminar: How to Make Money as an Information Broker
by Sue Rugge, The Information Professionals Institute
Friday, May 16, 1997
(9:00 AM to 5:00 PM)
Cost: $279 (includes lunch and coffee services)

This seminar is designed to give people who are interested in a career as an independent information professional the business skills and tools needed to succeed in this highly competitive but highly rewarding profession. Managers of in-house fee-based services will also benefit from attending, as many of the lessons of marketing services and managing resources are the same in both settings. "The Information Broker's Seminar" will offer instruction that is practical and positive, and above all, useful. It will cover all essential business aspects of this exciting field. It is not intended as a course in online research or information sources.

"The Information Broker's Seminar" will cover every essential area of information brokering and small business start-up and management, including:

  • Small Business Management
    Choosing a business structure
    Merchant status--Visa, MC, AmEx
    Managing your cashflow
  • The Business Plan
    How do you define your business
    Determining how much capital you need
    Questions your business plan should answer
  • Product and Service Definition
    Whether to specialize
    Identifying your competition
    Defining your product
  • Marketing and Advertising
    Identifying your target market
    What your advertising should say
    Marketing without advertising
  • Fees and Charges
    Determining your costs
    Setting your fees
    The art of quoting
  • Technological Considerations
    Equipment, software, database vendors and gateways
  • Legal Considerations
    Copyright issues, contracts, confidentiality, and Errors and Omissions Insurance
  • Professional Resources
    Publications, professional associations and conferences
  • Training
    Do you need to be a librarian?
    Traits of a good database searcher, information broker, and entrepreneur

"The Information Broker's Seminar" will emphasize the potential for this field in a positive way without obscuring the challenges of operating this or any other small business. It will teach prospective information brokers how to make their entry into the field and equip them with many of the tools they need to survive and succeed.

About the Instructor
Sue Rugge is a pioneer in fee-based information services and was founder and president of Information On Demand (IOD) from 1979-1985. Started as a home business, IOD grew to $2M in annual sales before it was sold to Pergamon Press. Ms. Rugge has been in the information profession for 35 years, 25 of them as an entrepreneur. Now that she has also sold The Rugge Group, which she founded in 1987, Ms. Rugge is co-principal of The Information Professionals Institute, which offers continuing education courses for the information professional. The third edition of her book The Information Broker's Handbook will be published in May of 1997. She also publishes the "Information Broker's Resource Kit" (both available through Ms. Rugge), which is part of the over 200 pages of handouts included with the price of the seminar.


Competitive Intelligence: Online and Internet Sources
by Helen P. Burwell, The Information Professionals Institute
Friday, May 16, 1997
(9:00 AM to 5:00 PM)
Cost: $279 (includes lunch and coffee services)

Competitive intelligence (CI) in the '90s requires new strategies for capturing the "best" information. Learn new approaches to evaluating and using the multitude of electronic sources now available online and techniques for keeping up with what's happening stateside and worldwide.


Course Outline

Online and Database Sources
CI Strategies Using Electronic Information
  • Defensive CI, shadowing, benchmarking, etc.
What to Consider When Comparing and Evaluating Online Sources for Competitive Intelligence
  • Twelve criteria for making the best choices
The Broad Issues to Be Considered When Tracking a Competitor or Industry Online
The Industry Checklist
  • The top seven topics to cover in studying an industry, and where to capture the data electronically for loading to a CI database
Twelve Categories of Sources for CI and Tips for Maximizing Their Use
  • Which categories yield which types of data needed for a CI Checklist
The Company CI Checklist--What to Look for and Where to Look
  • Covers 13 categories of information and the names of preferred online or Internet files for each category
Locating the Same Checklist Items Outside the U.S.
  • Europe, Asia, and non-U.S. North America
Political Risk and Country Reports
  • What sources are most timely, most comprehensive, most cost-effective
Database Producers/Vendors
  • Finding CI information using major commercial vendors: Dow Jones, Knight Ridder, LEXIS/NEXIS, NewsNet
  • Government online services as sources for CI
  • What's available on end-user services: America Online, CompuServe, etc.

Internet Sources
  • Why Use Commercial Online Sources if You Have the Internet?
    When is the Internet the best source for CI? Pitfalls for the unwary Internet searcher; comparison of data from online and Internet sources, with cost analysis
  • Searching the Internet
    Discussion of the major search engines--how they work (and how they don't); how to avoid Internet overload
  • What CI Can Be Found Using the Internet?
    Government sources (U.S. and foreign), locating experts, checking up on competitors, advertising and marketing information, and more
  • WWW Sites and Other Internet Locations for Useful CI Information
    URLs for dozens of valuable resources; what's free, what's fee?

    Take-home materials: course book with Internet address book, vendor literature, sample disks

    About the Instructor
    Helen P. Burwell is founder and president of Burwell Enterprises, Inc. (Houston, TX), which has served both the information industry and the research needs of a worldwide clientele since 1984. The multi-faceted firm publishes the annual Burwell World Directory of Information Brokers, the bimonthly Information Broker newsletter, and most recently, Sawyer's Survival Guide for Information Brokers, among other publications for and about the brokering industry. As an online researcher, Ms. Burwell has special expertise in business and legal research. (Look for her "Research Tip of the Month" on the Web at www.burwellinc.com.) She was a founding member of the Association of Independent Information Professionals (AIIP) and was elected the group's first president in 1987. She is also co-principal of The Information Professionals Institute, which was founded in 1992.


    Information Resources on the Internet
    by Susan M. Hallam
    Friday, May 16, 1997
    (9:00 AM to 5:00 PM)
    Cost: $279 (includes lunch and coffee services)

    This one-day workshop will help you identify and evaluate Web sites in your subject areas, explore traditional and non-traditional sources of information, and become aware of trends in the delivery of information. Recent developments in methods of database delivery mean information professionals need to understand both the technology and the content, and make informed choices as to the best source of comprehensive, timely, and accurate data. Participants in the workshop will gain a greater understanding of what resources are available over the Internet, limitations surrounding its use, and the skills necessary to develop a strategy for dealing with the demands of the various technologies.

    Internet sources will be approached from a highly practical perspective, providing participants with an objective overview of the nature, extent and quality of information resources available.

    Online demonstrations of a wide range of resources will be complemented by discussion of evaluation strategies.

    Course Outline

    Overview of New Developments in Internet Search Engines
  • Indexing techniques
  • Streamlining your Web searches
  • Specialist search services
  • Evaluation of search engines
    General News and Current Affairs
  • Global, national and local news services
  • Personalized news services
  • Electronic publishing trends
    Scientific and Technical Information
  • International standards, patent and trademarks
  • Academic and commercial data sources
  • Traditional publishers and bespoke Internet services
  • Pharmaceutical, engineering, energy, chemical and medical sources
    Business Information
  • Economic and financial data
  • Industry and market analysis
  • Company information
  • Commercial directories, trade associations, employee information
  • Personal investor resources
    Background Information
  • Reference collections
  • Legislation and legal resources
  • Government sources
  • Educational resources
    Emerging Information Trends
  • Resource developments
  • New tools and technologies
  • Information on demand
    Managing the Internet
  • Validating data sources
  • Understanding your Internet toolbox
  • Internet strengths and weaknesses

    Who Should Attend?
    This workshop will be of interest to all information professionals who need practical and relevant descriptions of information resources on the Internet.

    About the Instructor
    The day is designed to draw upon the range of experience offered by the presenter. Susan Hallam is Senior Lecturer in Information Technology at The Nottingham Trent University where she manages IT provision for the faculty of Economics and Social Services. In addition to her teaching responsibilities, Susan provides consultancy to organizations wishing to explore the commercial opportunities offered by the Internet, for both information provision and research purposes.

  • * NOM/IOLS '97 Home Page