17th Annual National Online Meeting/IOLS '96 - Satellite Events
Satellite Events - Friday, May 17




The Information Broker's Seminar:
How to Make Money as an Information Broker

by Sue Rugge, The Information Professionals Institute
Friday, May 17, 1996 (9:00 AM to 5:00 PM)

Cost: $275 (includes lunch and coffee services)

This seminar is designed to give people who are interested in a career as an independent information professional the business skills and tools needed to succeed in this highly competitive but highly rewarding profession. Managers of in-house fee-based services will also benefit from attending, as many of the lessons of marketing services and managing resources are the same in both settings. "The Information Broker's Seminar" will offer instruction that is practical and positive, and above all, useful. It will cover all essential business aspects of this exciting field. It is not intended as a course in online research or information sources.

"The Information Broker's Seminar" will cover every essential area of information brokering and small business start-up and management, including:

"The Information Broker's Seminar" will emphasize the potential for this field in a positive way without obscuring the challenges of operating this or any other small business. It will teach prospective information brokers how to make their entry into the field and equip them with many of the tools they need to survive and succeed.

About the Instructor

Sue Rugge is a pioneer in fee-based information services and was founder and President of Information on Demand (IOD) from 1979-1985. Started as a home business, IOD grew to 2M in annual sales before it was sold to Pergamon Press. Ms. Rugge has been in the information profession for 35 years, 25 of them as an entrepreneur. Now that she has also sold the Rugge Group, which she founded in 1987, Ms. Rugge is co-principal of the Information Professionals Institute, which offers continuing education courses for the information professional. The second edition of her book The Information Broker's Handbook was published in May of 1995. She also publishes the "Information Broker's Resource Kit" (both available through Ms. Rugge) which is part of the over 200 pages of handouts included with the price of the seminar.




What Makes the Best Better:
How to Charge for Information Products and Succeed

by Barbie E. Keiser, The College of Insurance, and
Irene Wormell, The Royal School of Librarianship
Friday, May 17, 1996 (9:00 AM to 5:00 PM)

Cost: $275 (includes lunch and coffee services)

There are an increasing number of individuals who run their businesses by selling tangible benefits stemming from the most intangible of products--INFORMATION--and few of these are traditional information professionals (i.e., librarians, documentalists, records managers or archivists). Why should this be the case? This workshop is designed to outline what is essential for establishing and running these types of businesses within a traditional library or transformed information center, stressing the importance of having solid strategies for pricing, the necessity of addressing the market, being proactive and creative in sales shots, and always projecting the image of credibility.

Course outline

Who Should Attend?

If you are considering implementing any type of fee-based service--be it cost-recovery for one product or creation of a profit center within a larger organization--this workshop will help you identify what will be critical to your success. The methodologies we shall discuss have wide-ranging applications for large libraries as well as small-to-medium-sized operations; public, academic and special libraries; multi- and cross-cultural; and corporate information/documentation centers.

About the Instructors

The day is packed with examples and case studies drawn from the presenter's experiences as international consultants, including participants of a joint research project between NORDINFO and the British Library Research and Development Department (BLR&DD). Professor Irene Wormell of The Royal School of Librarianship (Copenhagen) and Barbie E. Keiser, Director of the Kathryn and Shelby Cullom Davis Library of the College of Insurance will provide attendees with a variety of tools and checklists that can be used to establish and maintain fee-based information services.




Making Your Information Resources Accessible via Internet Technologies

by Howard McQueen, McQueen & Associates, Inc.
Friday, May 17, 1996 (9:00 AM to 5:00 PM)

Cost: $275 (includes lunch and coffee services)

This seminar is designed for information professionals who need to gain an in-depth understanding of how to:

Suggested Background

Why Attend?

Terminology, concepts, basic design, promotion and technical issues associated with disseminating information via Internet technologies, whether it be for "private/in-house" or "public/Internet" use will be explored in this seminar. Learn about proven methods for delivering information via E-mail, Web servers and "back-end" publishing systems.

Introduction

E-Mail Delivery Systems

Many people fail to realize the majority of people on the Net do not have a Web browser on their desktop! Therefore, it is critical that any Internet presence include an E-mail Delivery System. Mail List/ListServ management and opportunities in the organization will be explored.

Managing Info-Glut

Fortunately, there are new tools that will help us "sift" through Internet-based mail, shielding us from the irrelevant and junk mail. We will discuss the merits of some of the newest tools, including: Rules-based e-mail, Newsgroup and Newsfeed filtering systems.

Home Pages: Basic Design & Navigational Aids

Well-designed pages make navigating and information discovery a breeze. We'll provide "tips" for writing HTML (HyperText Markup Language) & basic CGI (Common Gateway Interface) that will allow visitors to easily move about your site and find the information they need with minimal effort.

Access to Your Existing Databases

Do you have existing internal databases of information that you'd like to provide access to? Learn about second generation back-end publishing, indexing and authoring tools that gateway between HTML and database structures.

Network Security

You've no doubt heard the IS folks talking about network security and firewalls. Using case studies, we'll show you why they're concerned about the security of your internal network, when firewalls should be used, and the ramifications of "securing" the private Net.

Out-Sourcing Your Initial Presence

People, new skill sets and financial resources required to develop and maintain a quality, interactive World Wide Web presence can be substantial. Fortunately, many companies offer a variety of WWW services, from writing HTML to hosting your server, that you can take advantage of while you build the internal infrastructure to maintain and manage this technology in-house.

We'll discuss when it's appropriate to out-source, the costs you can expect to incur, and why you may want to eventually bring the technology in-house.

Bringing Your Presence In-House

In many organizations, new skills will be required to maintain Internet Mail and WWW services. We'll look at the skills and costs associated with two popular technology platforms: Unix-based servers and resources and Microsoft NT-based servers and resources.

Providing Remote Staff with Internet Access

Salespeople on the road and staff working at home will need access to "your internal" resources as well as Internet resources. We'll explore options for providing remote access which will include: Dial-in PPP (Point-to-PointProtocol)/remote node technologies; Dial-in RAS (Remote Application Server) services with Windows '95 and Network remote control over PPP/RAS.

About the Instructor:

Howard McQueen, President of McQueen & Associates, Inc., has been consulting in the Internet field for five years. Clients range from small businesses to non-profit associations to Fortune 1000 companies. McQ has trained thousands of professionals about all aspects of Internet technology. In addition to live presentations, McQ has also developed Internet-related content for other delivery mechanisms: CD-ROM, WWW and E-Mail.




Government Information on the Internet:
Find It, Get It, Use It

by Ellen Smith and Jeff Steinman, Bernan Press
Friday, May 17, 1996 (9:00 AM to 5:00 PM)

Cost: $275 (includes lunch and coffee services)

Looking for government information on the Internet can be like finding a needle in a haystack. So Bernan Press, publisher of The Internet Connection: Your Guide to Government Resources newsletter, has designed a seminar to help. This seminar will provide clear, straightforward instructions on how to access some of the Internet's most valuable resources. Attendees will learn to reduce online searching bills by using free government resources on the Internet.
Some of the Internet sites and databases that will be covered are: All attending will receive a resource guide that is over 200 pages long.

What You Should Know Before Attending

Seminar attendees should have experience with basic Internet tools such as e-mail, telnet and Gopher. Experience with the World Wide Web is not necessary, though government resources on the Web will be part of the seminar.

About the Instructors

Ellen Smith is the Associate Editor of Bernan Press' newsletter The Internet Connection: Your Guide to Government Resources. She has a Master of Library Science (MLS) degree from Indiana University. Jeff Steinman is the founding Editor of Bernan Press' newsletter The Internet Connection: Your Guide to Government Resources. He has a Master of Library Science (MLS) degree from the University of Maryland.




Global Sleuthing: Getting the Most Out of International Business Information Sources

by Anne Mintz, Forbes Inc., and
Ruth Pagell, Center for Business Information, Emory University
Friday, May 17, 1996 (9:00 AM to 5:00 PM)

Cost: $275 (includes lunch and coffee services)

This session will bring together individuals who use, evaluate, and select electronic sources of international business information with those organizations that provide it. It will help answer such questions as:
The session leaders will focus on database providers and search services that offer the best international business resources. They will highlight unique applications, search capabilities, and specific product strengths.

Morning Session

Afternoon Session

Objectives

At the end of this session, participants should have a better understanding of the array of international business information sources and services. It is suggested that attendees take advantage of the exhibit hall during the conference to examine some of the services and products prior to this seminar. The seminar leaders will make an annotated "hit list," containing names of exhibitors with important international business information resources, which will be provided to all seminar pre-registrants.

Who Should Attend

This workshop is designed for librarians and information professionals who currently perform international business research or expect to do so in the near future; information managers who need to deliver global business information within their organizations; and business researchers dealing in the global economic marketplace.

Session Leaders

Anne Mintz is the Director of Information Services at Forbes Inc. She is in the unique position of serving as both an information provider as well as the director of an information center. Ruth A. Pagell is the Director of the Center for Business Information at Emory University. She is co-author of International Business Information: How to Find It, How to Use It. Each of the leaders has written extensively and has presented at international conferences.




Information Resources on the Internet

by Richard Lawhern, TASC Inc.
Friday, May 17, 1996 (9:00 AM to 5:00 PM)

Cost: $275 (includes lunch and coffee services)

Information intermediaries are increasingly challenged to discover and evaluate sources of information on the Internet for our library or corporate patrons and customers. It is generally recognized that such resources are becoming increasingly significant, but identifying them remains a considerable problem. This seminar aims to give participants objective information and evaluation of the nature, extent, and quality of hard information resources on the Internet. Internet sources will be approached from the highly practical perspective of an information miner who daily supports the research needs of a large U.S. corporation: What's out there on the Net right now, how do we find it, how may we validate what we find, and how can we keep track of new developments? To support this discussion, a comparison study will be offered on the coverage and relevance provided by several well-known (and a few not so well known) search engine sites used by information seekers. Real-time demonstrations of Internet search and data validation will be performed during the conference session, via remote dial-in.

Course Outline

Who Should Attend

This event will be of interest to all information professionals who need relevant information on the latest information services on the Internet--as well as others who are offering or contemplating information services in this medium.

About the Instructor

The session is conducted by Richard "Red" Lawhern, Director of the Applied Information Technology Center of TASC Inc., in Reston, VA. Dr. Lawhern is a senior information miner and consulting engineer. He has over 25 years experience in long- range technology assessment and practical applications of aerospace systems engineering, radar, communications, satellite systems, and networking. He presently develops and teaches courses on both general and domain-specific Internet data recovery, analysis, and validation for consulting engineers and information intermediaries. TASC Inc. is a subsidiary of the Primark corporation, a provider of financial information services to the Microsoft Network.

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