NewsLink
Issue 7/May 2000
===========================================================================
NewsLink is a free weekly e-mail newsletter featuring news and resources 
for the information industry. If you are receiving this issue as a forward 
and would like to become a subscriber, please visit our Web site at 
https://www.infotoday.com or send a blank e-mail to 
join-infotoday@lists.infotoday.com.

=============================================================
IN THIS ISSUE
=============================================================
1) WELCOME 
2) NEWSLINK MONTHLY SPOTLIGHT
3) NEWSBREAKS
4) FEATURED ARTICLES
5) CONFERENCE CONNECTION
6) BOOKSHELF

=============================================================
1) WELCOME 
=============================================================
Welcome to the May issue of NewsLink, Information Today, Inc.’s 
FREE e-mail newsletter for library and information professionals. 

Last month, in our NewsLink Monthly Spotlight, Paula Hane took a 
look at some of the latest search technology for the Web. This 
month she looks in depth at one particular company, Simpli.com, Inc., 
and its SimpliFind search technology. As companies try to find 
the killer search technology, Paula continues to detail their 
newest offerings.

The National Online Meeting will take place on the 16—18 of this 
month. Check out the Conference Connection for the latest 
information, including details on free exhibit hall admission for 
NewsLink subscribers.

Also, for those of you interested in knowledge management, the 
KMWorld 2000 program will be available online and in print in 
the next few weeks. Check back at http://www.kmworld.com/00/ for 
the latest info. Congratulations to Jane Dysart for once again 
pulling together a great program.

As always, if you have any comments or suggestions on how to 
improve this newsletter and the information held in it, please reply to 
newslink@infotoday.com.
All the best,
Tom Hogan, Jr.

=============================================================
2) NEWSLINK MONTHLY SPOTLIGHT
=============================================================
Web Searching Can Be Simpli Better
By Paula J. Hane

In last month’s NewsLink Spotlight, I discussed some recent 
developments in smart Web search tools that use the latest 
advances in linguistic research and information retrieval 
technologies, such as context analysis, concept-based searching, 
and natural language processing. Several of the products offer 
one-click linking to additional information, some without being 
in a browser. One company that has been working in this area is 
Simpli.com, Inc. (http://www.simpli.com), a privately held Internet 
start-up that in December 1999 introduced its SimpliFind search 
technology. (See our December 20, 1999 NewsBreak "Beyond Keyword 
Searching—Oingo and Simpli.com Introduce Meaning-Based Searching" 
at https://www.infotoday.com/newsbreaks/nb1220-2.htm.) Now, the 
company has introduced new features and design changes that promise 
to improve the relevancy, efficacy, and ease of use for Web searching.

At the heart of the SimpliFind technology is its proprietary 
KnowledgeBase that, according to the company, "applies principles 
of linguistics and cognitive science to form a rich network of 
millions of word, concept, and subject associations." Recent 
improvements to the KnowledgeBase reportedly include significantly 
increased coverage that translates to more detailed search and 
results functionality. 

When you enter a term to search, SimpliFind checks it against 
its KnowledgeBase and generates a pull-down menu with a list 
of concepts. SimpliFind has now significantly advanced its 
expanded concept queries in the background of searches to generate 
a related concept cluster that automatically constructs a properly 
calculated and weighted search query without added work for the
user. For example, a search containing the keyword "java" and 
the concept "coffee" will also have a Boolean weighted query 
rich in related terminology, such as beverage, Irish crème, 
cappuccino, Starbucks, etc. The bottom line, according to the 
company, is better search results.

Users can also register and create a SimpliYours account that 
provides personalization features and customization capabilities. 
For example, SimpliFind will remember all of the concepts the user 
has added and store them for future use. Other new personalization 
features are promised for the future. 

SimpliLinks is a new feature that presents targeted URLs that are 
directly related to a user’s search concepts, in addition to the 
generated search results. As an example, a user searching for 
"Key West Florida" would be presented with the related URLs
http://www.discover.key-west.fl.us and http://www.flausa.com, 
two sites that contain information about Key West and the 
surrounding areas. 

Now, maybe this feature would be more impressive on a difficult 
conceptual search, but I found as many useful links to Key West 
information by just typing in a quick and dirty Find search in the 
address box of Internet Explorer (one result was The Official Tourism 
Council Web site, http://fla-keys.com). However, I haven’t had a
chance to properly test this or the other new search features in 
SimpliFind, so this isn’t a criticism, just an observation. 
Obviously, the Internet Explorer searching does not disambiguate 
among multiple meanings for a term. However, Simpli.com may find 
that other search engines and portal sites are interested in 
licensing its technology.

A number of other companies are working to improve Web searching 
through meaning-based technology. Oingo is another company using a 
lexicon of word relationships (http://www.oingo.com). SurfWax uses 
linguistics and meaning-based searching, plus some meta-search and 
personalization features (http://www.surfwax.com).

Ejemoni is a start-up that hasn’t yet released a product 
(http://www.ejemoni.com), but search engine experts are watching 
the company closely and there has already been media buzz about its 
potential. It also uses a lexicon, and information released so far
indicates that the technology will search paragraphs or whole 
documents to provide context for a search. Some technologists have 
predicted it will usher in the next level of search technology. 

There’s certainly no shortage of companies trying to find the 
killer search technology. Simple keyword searching and Boolean 
logic may soon be obsolete. Stay tuned. 

Paula J. Hane is contributing editor of Information Today, 
co-editor with Barbara Quint for NewsBreaks, a former reference 
librarian, and a longtime online searcher. Her e-mail address is 
phane@infotoday.com.

=============================================================
3) NEWSBREAKS
=============================================================
For a complete listing of previous NewsBreaks visit the Information 
Today, Inc. Web site at https://www.infotoday.com/newsbreaks/breaks.htm. 

NewsBreaks for the Week of May 1, 2000
-------------------
ScienceWise.com Launches B2B Workplace for the Science and Engineering 
Community
By Paula J. Hane

ScienceWise.com has launched a new site (http://www.sciencewise.com) 
geared to be a one-stop shop for science and engineering. The new site 
offers scientific content, news, and business tools and resources for 
scientists to stay current in their fields. ScienceWise.com offers a
variety of information, products, and services; some are currently 
available and others are in development and will be added within 
the next few months.
--> https://www.infotoday.com/newsbreaks/nb000501-1.htm

-------------------
Legal Arena Continues to Buzz: West Partners With Northern Light; 
Supreme Court Opens Web Site 
By Barbara Quint

The West Group (http://www.westgroup.com), a dominant player in 
the print and online areas of legal publishing, has partnered with 
Northern Light Technology (http://northernlight.com; http://NLResearch.com) 
to create a single, integrated search that covers commercial and
legal Web sites in sequence. Meanwhile, the U.S. Supreme Court 
has opened a complete Web site, offering full-text case opinions, court 
rules and procedures, calendars and schedules, etc., for no charge.
--> https://www.infotoday.com/newsbreaks/nb000501-2.htm

=============================================================
4) FEATURED ARTICLES
=============================================================
For full-text coverage of the following articles please use the 
hotlinks provided. 
-------------------
Information Today 
Derwent Keeps Current 
By Richard Poynder

Derwent’s managing director Peter McKay discusses his company’s 
successful evolution from being one of the first companies to 
make its information available online to becoming the pre-eminent 
supplier of value-added patent information. 
--> https://www.infotoday.com/it/may00/poynder.htm

-------------------
Computers in Libraries
A Wealth of Information on Foundations and the Grant Seeking Process
By Janet Camarena

An expert from the well-known Foundation Center has compiled this 
primer. It’s perfect for people who are just beginning to 
understand grant writing, and also helpful for experienced fund 
seekers who want to learn more about the finer points of the process. 
--> https://www.infotoday.com/cilmag/may00/camarena.htm

-------------------
Searcher Magazine 
Sales Generation Databases 
By Rosemary Whitney

Giving hope to "Willy Lomans" everywhere, Rosemary Whitney reviews 
four business databases—Dun and Bradstreet, InfoUSA, iMarket, and 
Harris InfoSource—that can help to breathe new life into a sagging 
sales territory.
--> https://www.infotoday.com/searcher/may00/whitney.htm

-------------------
MultiMedia Schools
Saying "Yes"  Instead of "No": Promoting the Fair Use Guidelines 
By Connie Bakker 
 
Copyright concerns have usually been a negative experience for 
most library/media specialists. It generally means saying "no" 
to the plans of well-intentioned teachers. The Fair Use Guidelines 
for Educational Multimedia gives library/media specialists an 
opportunity to promote copyright compliance in a positive light. 
In using these Guidelines with students, educators plant seeds of 
ethical judgment in an era when access to and manipulation of 
information is all too easy. 
--> https://www.infotoday.com/MMSchools/may00/bakker.htm

-------------------
Link-Up 
You Can Get There from Here 
By Linda C. Allardice

Whether you’re driving across the country or across town, hit 
the Web before you hit the streets and you may never again have 
to pull into a gas station and sheepishly admit to the attendant 
that you’re lost and need directions. 
 --> https://www.infotoday.com/lu/may00/allardice.htm

=============================================================
5) CONFERENCE CONNECTION
=============================================================
Get the latest event information available for the library and 
information fields in the Conference Connection. The Conference 
Report/Update gives you an inside look at the most recent 
information industry events, while the Conference Calendar is 
updated monthly to provide you with important contact information 
for up-and-coming industry events. 

CONFERENCE REPORT/UPDATE
-------------------
Conference Update: National Online Meeting & IOLS 2000
May 16—18, 2000, New York Hilton

Join us for the 21st annual National Online Meeting & IOLS 2000, 
North America's largest electronic information conference and 
exhibition. Visit https://www.infotoday.com/nom2000/tickets.htm 
for a free ticket to the exhibits or visit us at the 
New York Hilton March 16—18 and get into the exhibits for free 
when you mention you are a subscriber to NewsLink!

Visit https://www.infotoday.com/nom2000/default.htm for more
information, including access to the online program.

CONFERENCE CALENDAR 
-------------------
May/June 2000

May 5—11
Medical Library Association (MLA)
Hotel Pan Pacific Waterfront Centre Hotel, Vancouver, BC
Contact: http://www.mlahq.org

May 16—18
National Online Meeting & IOLS 2000
New York Hilton, New York
Contact: https://www.infotoday.com/nom2000/default.htm

June 10—15
Special Library Association (SLA)
PA Convention Center, Philadelphia, PA
Contact: http://www.sla.org

June 21—25
Canadian Library Association (CLA)
Edmonton, Alberta, Canada
Contact: http://www.cla.ca

For the complete Conference Calendar visit 
https://www.infotoday.com/calendar.htm.

=============================================================
6) BOOKSHELF
=============================================================
Internet Business Intelligence
How to Build a Big Company System on a Small Company Budget
By David Vine

According to author David Vine, business success in the competitive, 
global marketplace of the 21st century will depend on a firm’s 
ability to use information effectively—and the most successful 
firms will be those that harness the Internet to create and 
maintain a powerful information edge. In Internet Business 
Intelligence: How to Build a Big Company System on a Small Company 
Budget, Vine explains how any company—large or small—can build a 
complete, low-cost, Internet-based business intelligence system 
that really works.

Internet Business Intelligence covers all these topics and more:
• Business Intelligence—what it is, why you need it, and where 
to find it today
• How to build an easy-to-use Internet Business Intelligence System (IBIS)
• How small business owners and entrepreneurs can use IBIS to compete with 
giants
• Key IBIS strategies for business management, marketing, and finance
• Using IBIS to launch a business, find customers, test new products, and 
increase sales
• Using IBIS to track competitors, explore markets, and evaluate 
opportunities and risks

For more information or to place an order visit the Information Today, Inc. 
Online Store at http://store.yahoo.com/infotoday//inbusin.html.
------------------------
CyberAge Books 
2000/438 pp/softbound
0-910965-35-8
Regular price: $29.95   Online sale price: $23.95

=============================================================
©2000 Information Today, Inc. all rights reserved. 
This newsletter is published by Information Today, Inc. 
Editor in Chief: Tom Hogan, Jr. 
Managing Editor: Stacey Sochacki 
Phone: 609-654-6266 Fax: 609-654-4309 
Web site: https://www.infotoday.com 
E-mail: newslink@infotoday.com