NewsLink
Issue 40/February 2003
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NewsLink is a free weekly e-mail newsletter featuring news and resources
for the information industry. If you are receiving this issue as a forward
and would like to become a subscriber, please visit our Web site at
http://www.infotoday.com or send a blank e-mail to
join-infotoday@lists.infotoday.com.

===========================================================================
SPONSOR - INMAGIC
===========================================================================
"CRM for the Information Professional: How Customer Relationship
Management Can Help You Achieve Greater Success in your Organization." A
FREE Online Seminar from Inmagic.

Claudia Chidester, director of research at Austin Ventures, defines the
theories of CRM and applies them to the information profession. Become
indispensable to your organization. Attend this seminar!

To register, Click http://www.inmagic.com/ci/0212/310/ now!

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IN THIS ISSUE
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1) WELCOME 
2) ITI SNAP POLL
3) NEWSLINK MONTHLY SPOTLIGHT
4) NEWSBREAKS
5) FEATURED ARTICLES
6) CONFERENCE CONNECTION
7) BOOKSHELF

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1) WELCOME 
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Welcome to the February 2003 issue of NewsLink, Information Today, Inc.'s
FREE e-mail newsletter for library and information professionals.

Thanks to all of you who stopped by our booth last weekend at ALA
Mid-Winter. It's always good to meet and hear from our colleagues and
customers. Speaking of conferences, we've got a full schedule this spring.
You can take a look at the programs for all our shows on our Web site.
Here's a brief rundown.

Computers in Libraries, Washington, D.C., March 12-14
Internet Librarian International, Birmingham, U.K., March 25-27
Web Search University, San Francisco, CA, April 7-8
Buying & Selling eContent, Scottsdale, AZ, April 13-15
InfoToday 2003, New York, NY, May 6-8

In this issue's Monthly Spotlight, Paula takes a look at knovel Corp., a
company whose database product and technology is getting rave reviews.
Read Paula's article to get the scoop.

If you have any comments or suggestions on any special content you would
like to see covered or on how to improve this newsletter and the
information held in it, please reply to newslink@infotoday.com.

Best Wishes,
Tom Hogan, Jr.

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2) ITI SNAP POLL
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Despite the current problems with RoweCom, my library will continue to use
a subscription agency (rather than order direct from publishers). Please
comment at http://www.infotoday.com.

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3) NEWSLINK MONTHLY SPOTLIGHT
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A knovel Approach to Scientific Information
By Paula J. Hane

I first ran across knovel at Internet Librarian's exhibit hall last
November. A colleague had urged me to get a firsthand demo of the
technology. "Go see the interactive tables and graphs," I was told. "Very
cool stuff."

I wondered what graphs could have to do with "novels," but quickly was set
straight about the product and its name. There are no works of fiction
here, just an original, innovative, and unique approach to scientific
information.

In a nutshell, the knovel database is a single searchable collection of
engineering and applied science reference works and databases from top
publishers. It features a proprietary, common Web interface that supports
cross-searching of the aggregated content and multiple formats. It claims
to be the only sci-tech database that contains fully interactive tables,
graphs, and equations.

I had to learn some new vocabulary to understand this product. (New to me,
that is. The database officially launched in April 2001.) The reference
works are "knovelized," a process through which the knovel technology is
applied. In addition, these works have a high level of interactivity
called IDS, or Interactive Deep Searchability. These are big terms, but
what I saw sure seemed both powerful and user-friendly.

According to the company, knovelization involves the following elements:

- knovel takes ordinary data and makes it interactive. This allows users
to manipulate and customize information-such as tables and graphing
applications-and apply it to what they are working on.

- The content is deeply searchable. Data values have been put into a
database and ranges of values can be searched. This goes beyond keyword
searching and helps users efficiently locate desired information.

- knovel is aggregated, and only the most respected content is selected
from major publishers.

- knovel works as one. All the content-reference books, databases, and
conference proceedings-can be selected harmoniously. The interface across
all content is consistent.

The knovel database offers 450 premium science and engineering reference
books and databases from publishers such as McGraw-Hill, CRC Press, John
Wiley, and Reed Elsevier, to name a few. By the end of 2003, the company
says it will have nearly 20 million data records from more than 600
sources.

The content in knovel is full-text, searchable, and enhanced with
interactive productivity tools such as "live" spreadsheet-like tables,
graphing applets, and calculation packages. New content is continually
added in a variety of engineering and scientific subject areas (there are
currently 14).

I'm no scientist, but even I was impressed by the capabilities. With
knovel, you can turn a table into a spreadsheet by sorting columns, create
custom tables, and export data to other software applications. In
addition, you can measure and capture data points on a graph. The service
also allows you to solve equations and display the results graphically.

To test the service, individual users can register for a free 7-day trial
for access to three subject areas. Free trials of the entire collection
are available to organizations and libraries. Separate subscription
pricing is available for academic institutions and commercial
organizations, with options for portions of the collection through subject
bundles.

I wondered whether some of the technology behind knovel could be used in
other subject areas, such as financial applications. Chris Forbes,
president and CEO of knovel Corp., said that the universal data structure
allows knovel's software to be scalable to other reference information
segments, including medicine and business information, using the same
technology.

Forbes said that knovel has already started to add data-intensive medical
information, such as toxicology resources, and that more would be added
throughout the year. The company plans to offer 18 subject areas by the
end of 2003.

knovel will remain focused on its main customer base of chemical companies
as well as on its second largest group of users, the major pharmaceutical
firms. Corporate customers represent about 70 percent of the service's 250
institutional subscribers. At some time in the future, the company plans
to add related market and business data that's appropriate to its
customers' needs. Forbes said that several corporate customers found the
technology so useful that they have asked knovel to manage their internal
information as well.

The California State University system's librarians have given knovel one
of their highest-ever product ratings. The review appears on California
State University's Website
(http://www.calstate.edu/SEIR/EAR_rev_knovel.shtml).

A very positive review of knovel in the October 2002 issue of The
Charleston Advisor (four and one-quarter stars out of a possible five)
noted that it's a costly product. But the cost "seems reasonable when one
considers the benefits and added value that the product brings to
subscribers."

knovel's successful growth stands out during this time of economic stress
for so many sectors. The company said it created 19 new jobs between 2001
and 2002. Forbes hopes to add 150 new employees to knovel's payroll within
the next 2 years. knovel claims to be creating a new category in the
publishing industry. "We intend to make knovel the 'Kleenex' of this new
product category," said Forbes.

knovel was founded in 1999 by William Andrew Publishing. The company
recently added nine new reference titles from sources like the Royal
Society of Chemistry and the U.S. Department of Defense. In announcing the
news, Forbes said: "knovel is about saving time and money in the research
process. Engineers and scientists will not find this information available
in this form anywhere else."

Guess that about sums it up. knovel hopes to revolutionize how scientists
use reference information by offering, indeed, a novel approach.

Paula J. Hane is Information Today, Inc.'s news bureau chief and editor of
NewsBreaks. Her e-mail address is phane@infotoday.com.

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4) NEWSBREAKS
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For a complete listing of previous NewsBreaks visit the Information Today,
Inc. Web site at http://www.infotoday.com/newsbreaks/breaks.htm.

NewsBreaks from Monday, January 27, 2003.
------------------------
EBSCO Steps into the RoweCom Deal After Swets Blackwell Backs Out 
--> http://www.infotoday.com/newsbreaks/nb030127-1.htm

Infotrieve Is on the Acquisition Path 
--> http://www.infotoday.com/newsbreaks/nb030127-2.htm

ProQuest Begins Its Integration of bigchalk
--> http://www.infotoday.com/newsbreaks/nb030127-3.htm

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Weekly News Digest
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-- ebrary Launches New Database Collections and the Sale of eBooks
-- Sirsi Selects MuseGlobal to Power SingleSearch Plug-Ins
-- ProQuest Announces Enhancements and New Linking Partnerships 
--> http://www.infotoday.com/newsbreaks/wnd030127.htm

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5) FEATURED ARTICLES
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For full-text coverage of the following articles please use the hotlinks
provided.

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INFORMATION TODAY
Divine Debacle Rocks Industry 
By Paula J. Hane

This financial collapse will have far-reaching effects and could possibly
change the face of publishing.
--> http://www.infotoday.com/it/feb03/hane1.htm

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ONLINE Magazine
Going Online on the Road 
By Jan Davis Tudor

This independent information business owner shares a few good solutions
for taking work on the road -- successfully.
--> http://www.infotoday.com/online/Jan03/tudor.htm

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COMPUTERS IN LIBRARIES
Funding a New Training Center 
By Jean M. Holcomb

Read how the King County Law Library in Seattle realized their dream of
providing community access to legal databases online in a setting that
included specialized legal resources and trained law library staff.
--> http://www.infotoday.com/cilmag/feb03/holcomb.htm

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SEARCHER Magazine 
National Commission on Libraries and Information Science: Why Not? 
By Miriam A. Drake 

Each year the NCLIS seems to have to fight for its mere existence. Miriam
Drake makes a case for why this commission needs to be fiscally supported
and promoted.
--> http://www.infotoday.com/searcher/feb03/drake.htm

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MultiMedia Schools Magazine 
TitleWatch 
By Kathy Felix

Recently released educational software products that relate to the K-12
curriculum.
--> http://www.infotoday.com/MMSchools/jan03/titl0103.htm

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MLS - Marketing Library Services 
ALA Launches Campaign at Midwinter Meeting to Save Libraries 
By Kathy Dempsey

On Jan. 24, ALA President Mitch Freedman kicked off the new Campaign to
Save America's Libraries at the ALA Midwinter Meeting. In the face of a
dismal U.S. economy, this effort was launched to focus on the nationwide
impact of library funding cuts. Speakers told the crowd members how
libraries have been affected so far, and what they can do to join the
battle.
--> http://www.infotoday.com/MLS/ALACampaign.htm

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6) CONFERENCE CONNECTION
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Get the latest event information available for the library and information
fields in the Conference Connection. The Conference Report/Update gives
you an inside look at the most recent information industry events, while
the Conference Calendar is updated monthly to provide you with important
contact information for up-and-coming industry events.

CONFERENCE REPORT/UPDATE
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Computers in Libraries 2003
March 12-14, 2003
Washington, DC 

Computers in Libraries 2003 is full of examples of creative, working
strategies and many practical ideas for what can be accomplished in our
libraries and information services. Join us at Computers in Libraries 2003
and hear from experts, practitioners, and strategists - all from the
information industry.

This year's conference is built around these key themes:
- Navigating the Net 
- Systems: Roles, Resources, and Applications
- Intranets, Portals, and Applications
- Web Design, Tools, and Applications
- Computers in School Libraries

Register NOW at http://www.infotoday.com/cil2003/registration.htm!

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CONFERENCE CALENDAR 
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FEBRUARY 2003 

February 3-4
WEBSEARCH UNIVERSITY, Orlando, FL 
Contact: http://www.websearchu.com 

February 4-6
FLORIDA EDUCATIONAL TECHNOLOGY CONFERENCE, Orlando, FL 
Contact: http://www.fetc.org 

February 9-12 
BRAINTRUST INTERNATIONAL 2003, San Francisco, CA 
Contact: http://www.brain-trust.net 

February 10-16
MUSIC LIBRARY ASSOCIATION, Austin, TX 
Contact: http://www.musiclibraryassoc.org 

February 20-23
AMERICAN ASSOCIATION OF SCHOOL ADMINISTRATORS NATIONAL CONFERENCE ON
EDUCATION, New Orleans, LA
Contact: http://www.aasa.org 

February 25-27
K-12 SCHOOL NETWORKING, Arlington, VA 
Contact: http://www.cosn.org 

For the complete Conference Calendar visit
http://www.infotoday.com/calendar.htm.

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7) BOOKSHELF
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Super Searchers on Madison Avenue
By Grace Avellana Villamora | Edited by Reva Basch

Research professionals in the advertising and marketing game are a rare
breed. Working in one of the business world's true pressure cookers, these
super searchers find and analyze the information that fuels today's most
successful new product launches and advertising campaigns. Their market
research expertise provides critical strategic support to new business
teams, account managers and planners, copywriters, art directors, and
sales promotion specialists at every major international ad agency. Here,
Grace A. Villamora-director of Knowledge Management at Euro RSCG Tatham
Partners - gets 13 research pros from such firms as TBWA\Chiat\Day, Leo
Burnett, and Interpublic to share the tips, techniques, and resources that
have made them the best in the business.

Order your copy today!
http://books.infotoday.com/books/SsMadisonAve.shtml

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Super Searchers on Madison Avenue
CyberAge Books 
Available March 3, 2003
220 pp/softbound
ISBN 0-910965-63-3
Online sale price: $19.95

===========================================================================
SPONSOR - INMAGIC
===========================================================================
"CRM for the Information Professional: How Customer Relationship
Management Can Help You Achieve Greater Success in your Organization." A
FREE Online Seminar from Inmagic.

Claudia Chidester, director of research at Austin Ventures, defines the
theories of CRM and applies them to the information profession. Become
indispensable to your organization. Attend this seminar!

To register, Click http://www.inmagic.com/ci/0212/310/ now!

===========================================================================
2003 Information Today, Inc. all rights reserved. 
This newsletter is published by Information Today, Inc.
Editor in Chief: Tom Hogan, Jr.
Managing Editor: Stacey Sochacki
Phone: 609-654-6266 Fax: 609-654-4309
Web site: http://www.infotoday.com
E-mail: newslink@infotoday.com

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