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Magazines > Marketing Library Services > September/October 2007

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Volume 21, Number 5 — September/October 2007
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Connecting With Students Where They Are: On Facebook  
Special Report Page 1
  We Had a Snow Party in June—in Florida!  
Customer-Based Marketing Page 5
  Market Segmentation Is Evident in 2007 IFLA Marketing Awards  
Ideas for Programs & Promotions Page 8
Spectacles Page 8
  How Pop CultureSees Librarians  
Book Review Page 9
  Developing Strategic Marketing Plans that Really Work: A Toolkit for Public Libraries  
Book Review Page 10
  Creating the One-Shot Library Workshop: A Step-by-Step Guide  
In The News Page 11


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