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Magazines > Marketing Library Services > September/October 2006

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Volume 20, Number 5 — September/October 2006
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Maryland’s Successful Campaign to Increase Library Funding  
Customer-Based Marketing Page 1
  IFLA Award Recognizes True Marketing Excellence  
Special Report Page 5
  Tips from ALA’s 2006 Advocacy Institute  
How-To Page 9
  An Insider’s Guide to Entering the John Cotton Dana Awards  
Ideas for Programs & Promotions Page 10
  Marketing Guides Bring Corporate Strategies to Libraries  
Spectacles Page 10
  How Pop Culture Sees Librarians  
Ideas for Programs & Promotions Page 11
In The News Page 12


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