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Magazines > Marketing Library Services > September/October 2004
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Volume 18, Number 5 — September/October 2004
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story
Turning a Library's Lemons into Lemonade for the Community
Page 1
Special Report
Are You Represented in the University Catalog?
Page 3
How to
User-Centered Web Design Can Be an Effective Outreach Tool
Page 4
Customer-Based Marketing[Full Text]
The 3rd Annual IFLA/3M International Marketing Award: Best Practices
Page 6
Ideas For Action
Page 9
Book Review
101+ Great Ideas for Libraries and Friends
Page 10
In the News Page 11









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