Information Today, Inc. - Marketing Library Services - Volume 18, Number 5

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Magazines > Marketing Library Services > September/October 2004
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Volume 18, Number 5 — September/October 2004
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story Turning a Library's Lemons into Lemonade for the Community	Page 1
Special Report Are You Represented in the University Catalog?	Page 3
How to User-Centered Web Design Can Be an Effective Outreach Tool	Page 4
Customer-Based Marketing The 3rd Annual IFLA/3M International Marketing Award: Best Practices	Page 6
Ideas For Action November/December	Page 9
Book Review 101+ Great Ideas for Libraries and Friends	Page 10
In the News	Page 11

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