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Magazines > Marketing Library Services > May/June 2005

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Volume 19, Number 3 — May/june 2005
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
INSIDE THIS ISSUE
Cover Story
S.M.A.R.T. Marketing: Implementing Easy Outcomes-Based Evaluations
Page 1
How-To
How Resourceful Librarians Can Keep Records to Promote Their Work
 
Feature
Book Exchange Fosters a Sense of Community
Page 6
Customer-Based Marketing
Place: the Fourth 'P' of Marketing
Page 7
Ideas for Programs & Promotions
July/August
Page 10
Spectacles
How Pop Culture Sees Librarians
 
Book Review
Libraries, Mission, and Marketing: Writing Mission Statements That Work
Page 11
In the News Page 12

 

 

 

 

 

 

 

 


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