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Volume 16, Number 4, May/June 2002
Marketing Library Services

In This Issue
Cover Story[Full Text]
Practical Tips to Help You Prove Your Value
Page 1
Customer-Based Marketing
Market Segmentation: Grouping Your Clients
Page 4
Winning a Political War: the Washington State Library's Recent Battle
Page 7
Ideas For Action
Page 10
Book Review
Booktalking That Works
Page 11
In The News Page 12

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