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Volume 17 Number 1, January/February 2003
Marketing Library Services

In This Issue
Cover Story
For the Best Library Marketing, Get Your Whole Staff on Board 
Page 1
Customer-Based Marketing
Understand Census Data to Improve Your Library's Marketing 
Page 3
Ideas For Action
Page 6
Book Review[Full Text]
Running a Successful Library Card Campaign: A How-To-Do-It Manual
Page 7
In The News Page 8

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