Information Today
Volume 18, Issue 8 September 2001
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iCopyright Launches iCopyright Publisher Central, Click&Copyright Registration Service

iCopyright has announced the release of its new iCopyright Publisher Central product and that it has partnered with Click Industries to make the Click&Copyright Registration Service available through iCopyright.com.
 

iCopyright Publisher Central
iCopyright Publisher Central is a suite of Web-based tools and services that enables publishers to implement the Instant Clearance Service themselves, as well as manage their online licensing and reprints business.

"[With] the release of iCopyright PublisherCentral, we give publishers of all sizes the tools they need to make the most of their content-licensing business with online convenience," said Mike O'Donnell, iCopyright's CEO. "They can do it all from their Web browser: sign up for the Instant Clearance Service, implement it on their Web site, set prices and policies, track activity, and then make business decisions based upon that activity to optimize revenues."

According to the announcement, the Instant Clearance Service is the first automated content-licensing system for online publishers. Using the iCopyright Publisher Central extranet site, publishers can activate the Instant Clearance Service and place the icon on their Web sites. Readers who click on the iCopyright icon can then license, purchase, and receive that content instantly, in the format they want. Licensed content includes the publishers' masthead, as well as a tracking link that readers can click on to purchase more licenses.

Through the Instant Clearance Service, publishers can set prices, choose the kinds of licenses they'd like to offer, pick from a number of pre-designed style sheets for certain clearances, and upload their logos online through the extranet site. Once the Instant Clearance Service has gone live on their sites, they can return to iCopyright Publisher Central to add new publications or articles, upload new logos, grant access to the service to others on their publishing team, and change prices and products according to market demand.

iCopyright Publisher Central offers publishers Usage Summary Reports that show which articles are selling through the Instant Clearance Service and that provide clickthrough rates on the iCopyright icon. Publishers can also view Clearance Reports that show who is clearing their content. All reports can be downloaded in tab-delimited format.
 

Click&Copyright
By using the Click&Copyright Registration Service, writers can copyright their work at http://www.icopyright.com and receive a discount for registering with iCopyright to sell their works through the Instant Clearance Service.

"By offering this service, we provide content creators with an end-to-end solution," said O'Donnell. "For a nominal fee, they can register their works with the U.S. Copyright Office via the Internet and sell their works to the world through the Instant Clearance Service."

"We are pleased to partner with iCopyright, the recognized leader in automated content licensing," said Mark Levine, Click Industries' CEO. "U.S. copyright protection is still the best way for creators to protect their work. For online content creators, it's more important now than ever before. Together, Click Industries and iCopyright give online creators the tools to protect, promote, and sell their works online."

According to the announcement, the Click&Copyright Registration Service provides a more efficient way to file with the U.S. Copyright Office, a process that often requires an attorney. Content creators fill out an online form and Click&Copyright then processes the application. Most applications cost $99. Content owners who sign up for the Click&Copyright service through iCopyright also receive a discount code good for activating the Instant Clearance Service for free.

Writers can sell their works through the Instant Clearance Service by putting the iCopyright icon on their pages. When readers click on the icon, they can license, purchase, and receive content instantly in bulk-formatted e-mail, Adobe PDFs, or Web reprint formats.

Source: iCopyright, Renton, WA, 425/430-4555; http://www.icopyright.com.

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