Information Today
Volume 19, Issue 3 ó March 2002
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NewsEdge Corp. Notes New Partnerships with Managing Automation Online, The New York Times

NewsEdge Corp. has announced that its Editor's Picks industry-based content service will be integrated into Managing Automation magazine's Web site ( NewsEdge has also announced that it will add daily full-text content from The New York Times to its news products. The content will be delivered through an agreement with New York Times Digital, the Internet division of the New York Times Co.

Managing Automation Online
Managing Automation Online is an extension of Managing Automation, a monthly magazine for business and technology managers in the manufacturing industry. By integrating NewsEdge Editor's Picks, which include industry-based content culled from hundreds of branded news and information sources, Managing Automation Online will provide daily headlines and full-text articles in manufacturing, manufacturing technology developments, management, and other topics to its readers. To create Editor's Picks, a team of NewsEdge industry experts reviews thousands of stories a day to filter out irrelevant information. Managing Automation will also push industry-specific news developments to readers using NewsEdge ReachOut Mail to boost return visits to the site.

"We wanted to provide as much industry-specific information as possible. The challenge for us was to find a news service that could provide the highly specialized news that our readers and users seek," said Meg Wormley, associate publisher of Managing Automation. "NewsEdge was it."

"This is truly one of the smartest utilizations of our content and technology," said Lee Phillips, vice president of product management at NewsEdge. "The coupling of superior contentócontent that's relevant and deemed important to manufacturing professionalsówith an innovative Web site utilizing e-mail tools is really quite powerful."

The New York Times
Content from The New York Times will be incorporated into most of NewsEdge's news products, including NewsEdge Live and NewsEdge Insight. NewsEdge will have access to The New York Times archives for 90 days.

According to NewsEdge president and CEO Cliff Pollan, premium news sources from publishers like The New York Times make NewsEdge's offering a valuable information tool. "The New York Times, which provides trusted and highly regarded content, fortifies our ability to provide customers with relevant news and that makes good competitive sense," he said. "Providing full-text content from The New York Times enhances the credible and vital news our customers depend on daily, both personally and professionally."

"NewsEdge is a leader in content syndication, and its clients include top business leaders and decision makers," said Ira Silberstein, director of business development for New York Times Digital. "We look forward to expanding our reach through this additional distribution channel by providing NewsEdge users with access to our high-quality content."

Source: NewsEdge Corp., Burlington, MA, 781/229-3000;

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