|XanEdu, a division of Bell & Howell Information and Learning, has
announced an alliance with Hoover’s, Inc. that gives XanEdu MBA ReSearch
Engine users access to Hoover’s Company Information from Hoover’s Online
an online information resource for businesspeople.
According to the announcement, Hoover’s adds a new dimension to XanEdu’s
already large, diverse, and premium academic archive that offers a variety
of primary source materials, including journals, periodicals, newspapers,
reference books, and case studies.
"Adding the unmatched company expertise of Hoover’s, considered to be
the gold standard in company research, to the XanEdu MBA ReSearch Engine
strengthens XanEdu’s position as the leading online course content provider,"
said Lew Gossage, XanEdu’s general manager. "XanEdu is meeting the needs
of business faculty and their students for premium, timely, and in-depth
Through XanEdu MBA ReSearch Engine, subscribers can search for specific
company information by using the company ticker symbol or name. Access
to Hoover’s Company Information on thousands of public and private enterprisesworldwide
will be a premium upgrade option for new and current subscribers by midsummer.
"By exposing Hoover’s timely, relevant business content directly to
university students, librarians, and professors through XanEdu products,
we help make it possible to integrate breaking company information immediately
into classroom discussion and analysis, which should help professors teach
smarter and students learn more efficiently," said Carl Shepherd, executive
vice president of Hoover’s. "When these students become the business leaders
of tomorrow, we want them to have used Hoover’s Online to get there, and
we want them to continue to come to us for the answers they need."
Providing a seamless integration of the two companies’ offerings, XanEdu
MBA ReSearch Engine includes a menu bar link to the Hoover’s Online site,
allowing users to open a custom portal to Hoover’s Online. The first of
its new premium upgrade options, XanEdu will be adding additional options
to its CoursePack products and student information services with XanEdu
ReSearch Engine and MBA ReSearch Engine over the next several months.
Source: XanEdu, Ann Arbor, MI, 800/218-5971; http://www.xanedu.com.