| The Lexis-Nexis Group and Markmonitor have announced an alliance whereby
Markmonitor will provide Lexis-Nexis customers with new services designed
to protect their brands from misuse on the Internet. Lexis-Nexis will offer
Markmonitor’s suite of Internet brand intelligence tools and reports that
identify how trademark names and identities are used on the Internet.
According to the November 28, 2000 issue of Business 2.0, e-commerce
abuses alone are estimated to cost companies about $25 billion in worldwide
losses every year, largely from online counterfeiting.
According to the announcement, Markmonitor is the first company to offer
customers a full suite of online, real-time tools that allow them to monitor
the use of brand names in both hidden and visible texts of Web sites, and
in links, banner ads, message boards, and domain names. The company’s comprehensive
tool kit includes SmartReports, which incorporate patent-pending trademark
identification and protection technology to identify the most serious Internet
brand misuse issues, such as cybersquatting, name infringement, dilution,
tarnishment, and Web-traffic diversion. It also includes QuickTools, which
provide real-time online protection against trademark abuse.
"Markmonitor extends Lexis-Nexis’ formidable research and knowledge-management
services to identify and protect brands on the Internet," said Faisal Shah,
CEO of Markmonitor. "Brand names and corporate identities are essential
intellectual property that companies need to protect to remain viable and
competitive. Through Markmonitor’s service, Lexis-Nexis customers will
have access to easy, affordable technology for managing the daunting task
of combing thousands of Web sites that could potentially be a problem."
Jeff Pfeifer, vice president of large law firm marketing for Lexis-Nexis,
said: "Markmonitor’s Internet intelligence services complement the robust
arsenal of intellectual property products already available on Lexis-Nexis,
including U.S. Patent and Trademark Office decisions, the
Federal Register,
U.S. and European patents, U.S. trademarks, [and] U.S. copyrights, as well
as exclusive access to Matthew Bender authoritative treatises such as Nimmer
on Copyright, Chisum on Patents, and Trademark Protection
and Practice by Jerome Gilson. Markmonitor’s cutting-edge technology
offers our customers the security and protection they need in today’s online
market."
Subscriptions to Markmonitor’s suite of services were to be made available
in late May.
Source: Lexis-Nexis Group, Dayton, OH, 800/227-9597, 937/865-6800;
http://www.lexis-nexis.com. |
