Information Today
Volume 18, Issue 7 July/August 2001
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Hoover's Launches Hoover's Information Marketplace, Joins with CCN Newswire

Hoover's, Inc. has announced the release of its new Hoover's Information Marketplace on Hoover's Online. The company has also announced that its Hoover's Media Technologies (HMT) subsidiary is teaming with CCN Newswire, a disseminator of news releases for Canadian organizations, to provide a subscription service for public relations professionals to gather online competitive intelligence.

Hoover's Information Marketplace
Hoover's Information Marketplace includes a comprehensive collection of thousands of pay-per-view business research reports from multiple top-tier publishers. Hoover's Online customers can now use the marketplace to find research reports by industry sector (computer hardware, retail), topic of interest (online training, customer service), and report type (sales/marketing reports, financial reports). Partners initially providing research reports for the service include Forrester Research, ICON Group International, and Pyramid Research.

Users can access the Information Marketplace directly from within contextually relevant Hoover's Company Capsules and Hoover's Industry Snapshots, or through the Hoover's Online Purchasing Center.

"Capitalizing on our editorial expertise at Hoover's, product managers create the association between Hoover's proprietary information and our partners' research reports, rather than that connection being made by an automated keyword search or another technological method of determining the relevancy to surrounding content," said Jani Farlow Spede, senior vice president and publisher at Hoover's Online.

"By providing a direct link to our partners' reports within the context of Hoover's proprietary business information, we are giving our users easy access to the relevant business reports they need to do their jobs more efficiently. This new marketplace allows us to capitalize on our past success in the sales of pay-per-view digital content," said Spede.

CCN Newswire
As part of the agreement, CCN Newswire's clients will be offered access to a co-branded version of Hoover's Intelligence Monitor, a subscription service that enables subscribers to monitor more than 7,700 news wires, newspapers, magazines, Web sites, and broadcast channels for mentions of the companies, people, products, trends, and other topics that are important to them.

"As clients of CCN Newswire, investor relations and public relations professionals in Canada will now be able to take advantage of the powerful Hoover's Intelligence Monitor tool," said Carl Shepherd, Hoover's executive vice president. "This alliance with CCN Newswire, which is one of Canada's leading distributors of news releases, helps us to bring busy professionals the information they need to better keep up with their competitive environment."

Source: Hoover's, Inc., Austin, TX, 512/374-4662;

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