|Hoover's, Inc. has announced the release of its new Hoover's Information
Marketplace on Hoover's Online. The company has also announced that its
Hoover's Media Technologies (HMT) subsidiary is teaming with CCN Newswire,
a disseminator of news releases for Canadian organizations, to provide
a subscription service for public relations professionals to gather online
Hoover's Information Marketplace
Hoover's Information Marketplace includes a comprehensive collection
of thousands of pay-per-view business research reports from multiple top-tier
publishers. Hoover's Online customers can now use the marketplace to find
research reports by industry sector (computer hardware, retail), topic
of interest (online training, customer service), and report type (sales/marketing
reports, financial reports). Partners initially providing research reports
for the service include Forrester Research, ICON Group International, and
Users can access the Information Marketplace directly from within contextually
relevant Hoover's Company Capsules and Hoover's Industry Snapshots, or
through the Hoover's Online Purchasing Center.
"Capitalizing on our editorial expertise at Hoover's, product managers
create the association between Hoover's proprietary information and our
partners' research reports, rather than that connection being made by an
automated keyword search or another technological method of determining
the relevancy to surrounding content," said Jani Farlow Spede, senior vice
president and publisher at Hoover's Online.
"By providing a direct link to our partners' reports within the context
of Hoover's proprietary business information, we are giving our users easy
access to the relevant business reports they need to do their jobs more
efficiently. This new marketplace allows us to capitalize on our past success
in the sales of pay-per-view digital content," said Spede.
As part of the agreement, CCN Newswire's clients will be offered access
to a co-branded version of Hoover's Intelligence Monitor, a subscription
service that enables subscribers to monitor more than 7,700 news wires,
newspapers, magazines, Web sites, and broadcast channels for mentions of
the companies, people, products, trends, and other topics that are important
"As clients of CCN Newswire, investor relations and public relations
professionals in Canada will now be able to take advantage of the powerful
Hoover's Intelligence Monitor tool," said Carl Shepherd, Hoover's executive
vice president. "This alliance with CCN Newswire, which is one of Canada's
leading distributors of news releases, helps us to bring busy professionals
the information they need to better keep up with their competitive environment."
Source: Hoover's, Inc., Austin, TX, 512/374-4662; http://www.hoovers.com.