|SoftLock.com has announced that it has renamed itself Digital Goods
in order to reflect an expanded business philosophy. The company is currently
re-branding its corporate name and logo and intends to officially change
its name at the next shareholders meeting. SoftLock.com has also announced
the release of version 3 of its digital rights management (DRM) service
and the introduction of a new digital marketing initiative. The company
has also entered into a distribution and marketing partnership with Reciprocal,
SoftLock.com’s name change reflects the company’s increased focus on
helping content publishers maximize the sale of rights-protected digital
content. Digital Goods offers publishers a blend of DRM technology, interactive
marketing services, and strategic advice.
According to the company, the Digital Goods symbol—a sphere traveling
into expanding concentric rings—portrays the viral marketing effects of
the company’s Passa-long technology, a patented system that turns friend-to-friend
content sharing into a sales channel. SoftLock.com was an early entrant
in the DRM arena, and its technology protects digital content through a
patented encryption method while managing the permissions and use of copyrighted
material. Over the past 6 months, SoftLock.com has intensified its focus
on the online marketing of secure digital content.
Jonathan Schull, founder and chief scientist at Digital Goods, said:
“SoftLock made digital products sellable; Digital Goods makes them sell.
From day one, Digital Goods will lead the industry in digital content marketing.
In response to publisher requests, we have developed a suite of digital
content marketing tools that give us a variety of solutions to help content
publishers place rightsprotected content at consumer touch points.”
DRM Version 3.0
According to the company, version 3.0 of its DRM service offers digital
content providers a highly scalable solution for the distribution of secure
digital content. The widespread use of XML as a core technology in version
3.0 allows content providers to integrate their business and e-commerce
services with Digital Goods’ content hosting, security, and marketing services.
Dynamic Content Locking, a key feature of version 3.0, enables digital
content to be packaged, secured, and distributed in real time and allows
consumers to order digital documents that are customized to their interests,
packaged on the fly, and delivered within seconds. According to the announcement,
this technology lets content providers focus on maintaining their content
database rather than on the production and distribution of the final packaged
Version 3.0 also allows users to conduct digital content marketing (DCM)
through integration points that deliver content offers to consumers through
affiliate retailers, search engines, registration, and contextual mapping.
DCM provides the tools to market, distribute, and sell premium digital
content securely, through a network of technology, services, and partners.
In addition, version 3.0 offers enhanced Passalong technology. Passalong
encourages sharing among colleagues and friends while the content’s copyright
security wrapper remains intact.According to the announcement, content
publishers encourage the use of Passalong because it results in additional
sales while reducing customer acquisition costs.
Digital Content Marketing Initiative
Digital Goods’ new digital content marketing initiative provides a
full suite of interactive marketing tools that are fully integrated with
the company’s DRM technologies. The suite includes the following:
The Passalong viral marketing system
An affiliate retailer network with thousands of online partners. Digital
Goods is working closely with Be Free, Inc. to develop the first online
affiliate network to sell digital content with immediate and secure downloads.
A customized search engine registration capability that leverages major
search engine portals. According to the company, secure documents are automatically
registered with each of the major search engines in a manner that optimizes
their placement and maximizes sales.
Contextual mapping of product offers. SoftLock embeds offers for specific
relevant content in news feeds and other Web site content.
Customized, targeted e-mail campaigns to help content publishers build
personalized relationships with their customers
Digital Goods’ partnership with Reciprocal, Inc., a provider of digital
rights management and digital commerce services, allows the two companies
to offer an integrated solution for distributing and marketing secure digital
content. Combining Digital Goods’ content marketing capabilities with Reciprocal’s
secure digital distribution services enables publishers to deliver online
a variety of protected digital content to a wide audience while respecting
“Reciprocal is helping to bring more and more publishers to the online
distribution market,” said John Schwarz, Reciprocal’s president and CEO.
“Our part-nership with Digital Goods means that Reciprocal’s customers
can now take immediate advantage of one of the most sophisticated viral
marketing networks available and remain comfortable about their copyright
Source: Digital Goods, Maynard, MA, 978/461-5940; http://www.digitalgoods.com.