Information Today
Volume 19, Issue 2 February 2002
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R.R. Bowker Announces New Linking Arrangements with ScienceDirect, SFX on

R.R. Bowker, a publisher of bibliographic information, has announced new content enhancements to, a global Web-based source for detailed information about periodicals. According to the announcement, users can now take advantage of one-click linking arrangements with ScienceDirect, a service of Elsevier Science that is the world's largest provider of scientific, technical, and medical information, and SFX, a new service from Ex Libris that permits context-sensitive linking between various Web-based resources within electronic library collections.

The alliance with ScienceDirect, which offers desktop access to the full text of more than 1,200 journals, enables users of to link from an ISSN or journal-level record in Ulrich's to the corresponding ISSN or journal on ScienceDirect. customers must also be ScienceDirect subscribers to use this new linking service.

R.R. Bowker has also developed a new interface to facilitate linking through SFX, an OpenURL-compliant link server that allows libraries to define their own rules for fully integrating external information resources (e.g., full-text repositories, abstracting databases, online library catalogs, etc.) into their own electronic collections. The SFX linking arrangement lets customers define to be both the source of links to the other resources and also the target of links coming from third-party resources.

"We are very pleased to introduce these important new linking arrangements that will make the content more accessible to librarians worldwide," said Michael Cairns, executive vice president and general manager for R.R. Bowker. "Our product-development team built these and a series of additional enhancements to in response to customer surveys and requests for us to integrate our content with other important Web-based information resources."

The new release of also includes new features to improve the ability of license administrators to manage use of the service. For instance, administrators can now control the linking access for their institution through a new page in the site's "My Account" section. This enables them to turn off a link on the site for something to which they don't wish their patrons to have access.

In addition, there are a number of enhancements to the "List" feature on, including the ability for license administrators to access and delete lists and the ability for users to view up to 50 titles per page. According to the announcement, these enhancements improve the functionality of the site by making it more efficient to operate and manage. is a library reference tool that provides access to detailed and authoritative information for nearly 250,000 serials from 80,000 publishers in more than 200 countries. It includes data on approximately 26,000 electronic full-text sources, over 21,000 refereed serials, and 56,800 titles that have ceased publication.

Source: R.R. Bowker, New Providence, NJ, 888/269-5372;

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