|SnapNames, Inc. has announced that its Web site, http://www.snapnames.com,
is active and available for users to secure, monitor, and protect domain
names. The site has been in development for a year with leading domain
name registrars, and has been beta tested by intellectual property attorneys
at major law firms across the nation.
The site's cornerstone feature is Snap-Back, a service that protects
domain name registrants from all known perils--including domain name hijacking,
employee sabotage, accidental deletion, and accidental cancellation due
to failure to renew. Snap-Back's subscribers will receive instant notification
whenever their domain name records are modified in any way, providing an
early warning in the event of a malicious or accidental alteration. If
a domain name is somehow deleted from the registry, it will be immediately
"snapped back" with a 1-year registration on behalf of the subscriber.
Snap-Back can also be used by prospective domain name buyers to get
a second chance at securing a domain they've always wanted. With 90 percent
of the domain names currently inactive, many will quietly expire and return
to the pool. Since an average of 10,000 domain names expire every day,
premier real estate in cyberspace becomes continually available. With Snap-Back,
the subscriber is alerted to any changes in the domain record, and if the
name returns to the pool, it will be immediately registered on behalf of
the subscriber. The Snap-Back service is priced at $35 for 3 years of continuous
"We priced Snap-Back at under $1 per month, per name, to encourage corporations
to protect all of their domain names, not just the ones presently in use,"
said Ron Wiener, SnapNames' co-founder and CEO. "Like house burglars, domain
name hijackers will strike at inactive domain names because it's easier
to go undetected. So many valuable domain names are lost this way, and
many more expire needlessly every day because corporations have a difficult
time tracking intangible assets such as domain registrations."
J. Scott Evans, of Adams, Schwartz & Evans, executive vice president
of ICANN's Intellectual Property Constituency, and one of the initial drafters
of the Uniform Dispute Resolution Policy (UDRP), said: "The SnapNames service
provides a check in an imperfect environment that surrounds domain names.
By using their Snap-Back protective service, an attorney can take a proactive
step to safeguard a client's valuable domain name assets against these
imperfections and perils."
SnapNames also offers a free monitoring service called Snap-Shot, which
gives subscribers a weekly report on the status of up to 20 domain names.
Additional names can be added for $20 per block of 100 names. There is
no reacquisition feature as in the Snap-Back service, and the notification
isn't in real time. According to the announcement, Snap-Shot is an ideal
tool for monitoring domain names that might expire and be returned to the
available name pool in the near future.
SnapNames has partnered with the leading domain name registrars and
registries, wiring together a tightly knit infrastructure that monitors
changes in the domain name system at multiple points of transmission and
reception. Residing in the "blood-brain barrier" of the domain name system,
SnapNames is able to act as a "broken-glass detector," notifying subscribers
as soon as any change is made to their domain records, and reacquiring
names if, and when, necessary. Subscribers are able to list a secondary
and tertiary e-mail notification agent, most commonly an attorney and an
e-mail-capable pager device. Unauthorized modifications that are detected
and reversed within 12 hours may never be propagated to the name servers
around the world.
According to the company, substantial legal and technical costs as well
as public embarrassment and lost customer confidence can be avoided by
use of the Snap-Back service. A recent survey by Gigalaw-.com found that
85 percent of corporations have already experienced a domain name dispute
of some sort, many stemming from the inherent security gaps in the domain
Source: SnapNames, Inc., Portland, OR, 800/385-4075; http://www.snapnames.com.