|MightyWords has announced the launch of Mighty Network, a secure network
of Web sites that distributes titles drawn from MightyWords' catalog of
digital content for instant download and print. Using tools and technology
provided by the Mighty Network--including digital rights management technology
from Adobe--Adobe.com, DevX, Fatbrain.com, and MarketingSherpa.com will
set up custom stores offering MightyWords' unique digital titles from their
Web sites. MightyWords uses Adobe PDF as the format for its content distribution.
According to the announcement, the Mighty Network is the realization
of MightyWords' vision to create and aggregate unique, compelling content
that's unavailable through traditional publishing due to its length or
topic and distribute it through a network of branded distribution partners.
By providing partners with the opportunity to offer this content and e-commerce
functionality from their own sites, MightyWords allows them to become full-service
information providers and gain new, non-advertising-based revenues.
MightyWords enables its distribution partners to select specific MightyWords
titles or collections from http://www.mightywords.com
that are then offered via content-collection pages on the partners' Web
sites. Stores are automatically built and hosted by MightyWords with no
engineering resources expended by the partners. MightyWords also provides
partners with real-time status reports to evaluate generated revenue and
users' buying patterns. For content providers, MightyWords has set up a
one-step process for uploading work directly to the network, where it's
immediately available for broad distribution from any Mighty Network partner
MightyWords brings relevant work to the reader by enabling its partners
to place content in context on their Web sites. A Web page that supports
a community of programmers, for example, may decide to build--using Mighty
Network's tools--a content-collection page offering the latest titles specifically
MightyWords previously announced that its titles are available at barnesandnoble.com
(http://www.bn.com) and Fatbrain.com
and that last June, barnesandnoble.com invested $20 million in MightyWords.
Source: MightyWords, Santa Clara, CA, 408/845-0100; http://www.mightywords.com.