|Lippincott Williams & Wilkins (LWW) has announced the launch of
an Internet community for healthcare professionals who treat patients with
cancer. The site marks the company's first entry into comprehensive Web-based
portals for medical professionals, and advances parent company Wolters
Kluwer's strategy to develop sites for professionals and accelerate migration
to the Internet.
According to the announcement, LWW has long been recognized as the leader
in professional oncology information, with publications such as Principles
& Practice of Gynecologic Oncology, Principles & Practice
of Radiation Oncology, and Oncology Times. LWWoncology.com now
enhances and expands the company's reach, providing professionals with
online access to critical information to improve patient care and outcomes.
According to the announcement, the site features full text of Cancer:
Principles & Practice of Oncology, and will aggregate all of the
company's proprietary oncology resources into a powerful, Internet-enabled
"Cancer: Principles & Practice of Oncology has played a significant
role in the improvement of cancer patient outcomes over the last 2 decades,"
said Steven Rosenberg, who, along with fellow physicians Vincent DeVita
and Samuel Hellman, pioneered the creation of this multidisciplinary reference.
"The availability of this resource on the Internet will greatly expand
the exposure of this valuable information."
According to the company, the site is enhanced by editorially derived
metadata, a sophisticated technology that provides highly focused search
results and immediate access to clinically relevant information. Major
content enhancement plans include the addition of The Cancer Chemotherapy
Source Book, Diseases of the Breast, and Principles &
Practice of Biologic Therapy of Cancer, all landmark texts in the area
of clinical oncology published by Lippincott Williams & Wilkins.
"The Internet allows previously disparate references to be aggregated
for the ultimate benefit of the user," said J. Stuart Freeman, senior editor
at LWW. "The advent of the portal is a true landmark in the focused dissemination
of authoritative clinical information."
"The clinical Internet space has yet to be defined," said Meg White,
LWW's director of digital business development. "We have seen that a lack
of depth and utility in the area of content can prove fatal. LWW's strength
has always been our content and our understanding of customer information
needs. It is our goal to duplicate and enhance the professional user experience
using technology. LWWoncology.com moves us squarely into the Internet space
in a meaningful way."
LWWoncology.com is a subscription Web site, with discounted rates offered
to purchasers of the sixth edition of Cancer: Principles and Practice.
Online-only subscriptions also are available, along with institutional
subscriptions for multiple, concurrent users. For more information or to
subscribe, visit http://www.lwwoncology.com.
Source: Lippincott Williams & Wilkins, Philadelphia, 215/521-8300;