Information Today
Volume 18, Issue 11 December 2001
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ATOFINA Chemicals Selects NewsEdge to Increase Its Customer Offerings

NewsEdge Corp., a provider of real-time news and information products, has announced that NewsEdge Editor's Picks will support ongoing efforts to keep ATOFINA Chemicals' customers, partners, and in-house scientists abreast of key developments in the chemical industry. ATOFINA Chemicals is a unit of ATOFINA, the fifth-largest chemical company in the world.

NewsEdge Editor's Picks will allow ATOFINA Chemicals to provide customers, scientists, and partners with the most recent chemical-related news involving environmental regulations, petrochemicals, polymers, and top chemical companies. Employees and visitors can visit the customized Daily Chemical News section of the ATOFINA Chemicals Web site (http://www.atofinachemicals.com) and access news on chemical industry trends and policy, top chemical companies, commodity chemicals, and specialty chemicals.

Using NewsEdge Editor's Picks, ATOFINA Chemicals can select from the NewsEdge editorial library of 2,000 business-oriented topics that have been filtered and reviewed by NewsEdge's editorial staff. Each topic is incorporated into the ATOFINA Chemicals site, providing visitors with the day's top stories. Additionally, the ATOFINA Chemicals Web site manager has the option of working directly with the NewsEdge editorial staff to create custom topics that are specific to the company's needs and are maintained daily by NewsEdge staff. Each business day the site is replenished with fresh content from over 400 information sources worldwide.

Jane Crawford, director of communications at ATOFINA Chemicals, said: "We wanted to ensure that our Web site was not only a destination to provide site visitors with comprehensive product information but we also wanted it to be a valuable information resource center. Less than 1 year after implementing NewsEdge Editor's Picks, the NewsEdge Daily Chemical News has been one of the top-10 most-visited sections on ATOFINA Chemicals' Web site."

"ATOFINA Chemicals is a progressive company that recognizes the need to provide customers with critical industry news on a daily basis to help them keep abreast of complex chemical industry issues," said Lee Philips, vice president of product and content management for NewsEdge. "NewsEdge Editor's Picks is the ideal offering for ATOFINA Chemicals because NewsEdge delivers industry information that is relevant and customized to their audience's needs."

Source: NewsEdge Corp., Burlington, MA, 781/229-3000; http://www.newsedge.com.

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