Information Today
Volume 17, Issue 11 • December 2000
Adobe Introduces Network Publishing with Strategic Partners

Adobe Systems, Inc. has announced the release of a new Network Publishing system. According to the company, this publishing category makes visually rich, personalized content available anytime, anywhere, on any device. To help build the category, Adobe announced support from Art Technology Group (ATG), Hewlett-Packard (HP), Interwoven, Nokia, and RealNetworks.

 “Network Publishing will dramatically change the way content is created, managed, and delivered,” said Bruce Chizen, president of Adobe Systems. “Leveraging the Internet, Network Publishing represents the third wave of publishing—following desktop and traditional Web publishing. It’s the era of creating visually rich, meaningful content that is managed and delivered reliably wherever the user wants, whether it’s a Web page, printer, cellphone, hand-held device, PC, or Internet appliance.”

With Network Publishing, individuals or groups will be able to create content and present it exactly as intended, regardless of device. Users will also be able to view that content anywhere, and if desired, store, forward, or print it to another destination. Adobe’s role in Network Publishing will be to continue to evolve, integrate, and extend the software that creates visually rich content, including Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe FrameMaker, Adobe Premiere, Adobe After Effects, Adobe LiveMotion, and Adobe GoLive. Content created with Adobe software will be metatagged for management, distribution, and display.

Adobe will also continue to endorse industry standards on which Network Publishing is based, such as eXtensible Markup Language (XML), Adobe PDF, Scalable Vector Graphics (SVG), Synchronized Multimedia Integrated Language (SMIL), Wireless Markup Language (WML) for WAP devices, and the Compact HyperText Mark-up Language (cHTML) for i-mode.

 “Users are beginning to expect publishing applications and processes to create and re-purpose content anywhere, anytime to meet specific information needs. Stove-piped work flows are quickly becoming obsolete,” said Rita Knox, Gartner Group’s vice president and research director. “The Web is raising our expectations for content flexibility. Content and presentation must be synthesized or brought together at the latest possible moment when the consumer requests information. The emergence of this type of processing intelligence on the Web will be the hallmark of an entirely new class of applications.”

Senior executives from ATG, HP, Interwoven, Nokia, and RealNetworks discussed their companies’ role in Network Publishing. Paul Shorthose, president and COO of ATG, and Martin Brauns, president and CEO of Interwoven, detailed how their companies’ alliance with Adobe will stream-line enterprise Web work flows from content creation to management to delivery.

Rob Glaser, president and CEO of RealNetworks (, announced a strategic alliance with Adobe to develop enhanced streaming-media solutions to deliver the rich media capabilities that increasing bandwidth and broadband will enable. As a result of the alliance, Adobe will make its SVG viewer available to Real-Player users through RealNetworks’ auto-update service; it will develop a SMIL extension for its Web authoring tool, Adobe GoLive 5.0; and it will include support for RealAudio and RealVideo 8 in the next version of Adobe Premiere.

Source: Adobe Systems, Inc., San Jose, CA, 800/833-6687, 408/536-6000;

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