|McGraw-Hill Education and Content Directions, Inc. have announced the
signing of a comprehensive registration agreement through which McGraw-Hill
Education will begin registering Digital Object Identifiers (DOIs) across
all of its major book-publishing programs. DOI is a system for identifying
and exchanging intellectual property in the digital environment. It is
like the bar code in the physical world, but is used for Internet-based
resources such as digital content that's published online. DOI uniquely
identifies digital objects and provides a permanent link to the publisher,
thus facilitating online transactions of all kinds, including e-commerce,
rights management, and digital distribution.
Evelyn Sasmor, vice president of product and marketing technologies
at McGraw-Hill Education, said: "McGraw-Hill Education has supported the
DOI standard from the very beginning, and we are pleased that the system
has now reached a point via the establishment of a commercial Registration
Agency—Content Directions—where major publishers can now register large
numbers ofDOIs into the global directory. This opens a new era in publishers'
use of the online medium, not only to sell e-books, individual chapters,
and other innovative formsof content, but to sell traditional, physical
books as well. The DOI will help us grow top-line revenue even as it also
helps us reduce or avoid bottom-line costs."
David Sidman, founder and CEO of Content Directions, said: "McGraw-Hill
Education has demonstrated vision and leadership by becoming the first
major book publisher to adopt the DOI as its standard identifier. Content
Directions is proud to have a strategic customer like McGraw-Hill Education,
which not only sees into the future but is willing to help create it."
McGraw-Hill Education had earlier demonstrated the sales and marketing
potential of DOI by publishing the Post-Traumatic Stress Disorder Sourcebook,
the first DOI-enabled e-book on the Internet. It was distributed free in
September 2001 in both Microsoft Reader and Adobe eBook Reader formats.
Enhanced with a DOI link at the beginning of the book, which enables the
reader to travel over the Web to purchase the print edition if desired,
the DOI multi-link also facilitates availability of free excerpts, exposure
to book reviews, access to the publisher's catalog page for additional
related information, and sales across a publisher's distribution chain
regardless of format, all directly from within Adobe eBook Reader or Microsoft
Through the DOI-EB project, which is sponsored by the International
DOI Foundation and project-managed by Content Directions, McGraw-Hill Education
has also created a series of DOI demo applications. More details, including
these demos, are availableat http://www.contentdirections.com.
Source: McGraw-Hill Education, New York, 212/904-2078; http://www.mcgraw-hill.com.