Information Today
Volume17, Number 4 • April 2000
Information Today, Inc. Unveils Two New Books

Information Today, Inc. (ITI) has announced the publication of David Vine’s Internet Business Intelligence: How to Build a Big Company System on a Small Company Budget. The company has also announced the publication of Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age by Jerry P. Miller and the Business Intelligence Braintrust.
 

Internet Business Intelligence
In Internet Business Intelligence: How to Build a Big Company System on a Small Company Budget, Vine explains how any firm—regardless of size—can use free or inexpensive Internet resources to build a system that allows it to track what competitors are doing and to maintain a powerful information edge.

According to the publisher, there is a vast and growing readership for Internet Business Intelligence, including owners and managers of small to medium-sized businesses, consultants, entrepreneurs, business brokers and investors, corporate librarians, market researchers, knowledge workers, information system developers, and sales and marketing professionals at growth-oriented firms operating in competitive markets.

John B. Bryans, editor in chief of ITI’s Book Division, said: “If you’re fed up with Internet hype and looking for information-driven business solutions that really work, you’ll appreciate David Vine’s savvy, no-nonsense approach to using technology to stay one step ahead of the competition. If the Internet is your slingshot, Internet Business Intelligence is the owner’s manual.”

Internet Business Intelligence covers business intelligence; how to build an easy-to-use Internet Business Intelligence System (IBIS); how small-business owners and entrepreneurs can use IBIS to compete with giants; key IBIS strategies for business management, marketing, and finance; the use of IBIS to launch a business, find customers, test new products, and increase sales; and the use of IBIS to track competitors, explore markets, and evaluate opportunities and risks.

David Vine has used personal computers in his consulting practice for business research and in many other unique functions since 1982, ranging from keeping clients informed about critically relevant breaking news to prospecting for new business to communicating with clients and suppliers. According to the announcement, he has consistently “pushed the … envelope” in applications of electronic information for research and communication on behalf of clients, including multinational corporations, small businesses, and various government organizations. Vine has written extensively for the computer trade press and management publications, and has served on the boards of local, state, and international civic and professional associations.

Internet Business Intelligence: How to Build a Big Company System on a Small Company Budget (448pp/softbound/$29.95/ISBN:1-910965-35-8) is available in bookstores through Chicago-based trade distributor Independent Publishers Group (IPG), or by contacting Information Today, Inc. at 800/300-9868 (outside U.S. call 609/654-6266).
 

Millennium Intelligence
Publication of Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age was timed to coincide with the 15th annual Conference of the Society for Competitive Intelligence Professionals (SCIP), which was held in Atlanta from March 29 to April 1. According to the announcement, the SCIP Conference is the leading event in the competitive intelligence field.

As defined by SCIP (http://www.scip.org), competitive intelligence (CI) is “the process of ethically collecting, analyzing, and disseminating accurate, relevant, specific, timely, foresighted, and actionable intelligence regarding the implications of the business environment, competitors, and the organization itself.” In Millennium Intelligence, Miller and a dozen subject experts take an in-depth look at the ways in which businesses can and do use CI today.

In the new book, Miller and his team—which he dubbed the “Business Intelligence Braintrust”—tackle the key CI issues for business owners and managers operating in competitive industries. Writing in an accessible and engaging style, the authors illustrate the modern CI process, define the necessary skills and training for practitioners, explain diverse corporate structures and attitudes, provide examples and case studies, and—most importantly—offer practical approaches and techniques that businesspeople can use to help their firms compete in the global, information-driven marketplace of the 21st century.

The Business Intelligence Braintrust is Jerry P. Miller (Skills, Behaviors & Cultures, Small-Business Intelligence), Kenneth A. Sawka (Locating an Intelligence Unit), Michael A. Sandman (Analytical Models & Techniques for Intelligence), Helene Kassler (Information Sources for Intelligence), Rebecca O. Barclay and Steven E. Kaye (Knowledge Management), Bonnie Hohhof (The Information Technology Marketplace), James Pooley and R. Mark Halligan (The Legal Aspects of Intelligence), Clifford C. Kalb (Conducting Intelligence Ethically), John A. Nolan and John F. Quinn (Corporate Security & Intelligence), and Guy Kolb (The Future of Intelligence, with Jerry P. Miller and the Braintrust).

According to the announcement, Jerry P. Miller has lectured around the world, been a consultant to global corporations, taught CI to students at the university level, and published articles in leading professional journals and magazines.

Millennium Intelligence (272pp/softbound/$29.95/ISBN:1-910965-28-5) is available in bookstores through Chicago-based trade distributor Independent Publishers Group (IPG), or by calling Information Today, Inc. at 800/300-9868 (outside U.S. call 609/654-6266).

Source: Information Today, Inc., Medford, NJ, 609/654-6266; Fax: 609/654-4309; http://www.infotoday.com.


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