The Dark Side Of Search

3/30/99

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Table of Contents

The Dark Side Of Search

Opinion On Selling Results

GoTo: Selling In Action

Selling Is Everywhere

“Traditional” Ranking Methods

Title Tag

Types of Meta Tags

Meta Tags Up Close

Meta Tags Spamming

Content Spamming 

Early On Page?

What A Search Engine Sees

Doorway Pages

Doorway Page Examples

Double Whammy

Fixing Relevancy

But Roadblocks Remain

So Could Selling Help?

In Conclusion

Author: Danny Sullivan 

Email: danny@calafia.com

Home Page: http://searchenginewatch.com

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