Internet Librarian '97
Day 2
Tuesday, November 18th

* Virtualizing Services
* Net & Web Management
* Searching & the Web


TRACK A: VIRTUALIZING SERVICES
• Steinbeck Forum (Conference Center)
No one denies that offering virtual services is complex. The impact of these services is felt throughout the library, from its technology infrastructure to its user relationships to its policies. Speakers in this track bring a wealth of experience from public, special, and academic environments to share with the audience. They'll be describing their specific services, lessons learned and next steps into the "v-zone".

Moderated by Doris Helfer, Sciences Librarian, California State University, Northridge.


9:00am - 9:45am
Online, On Time and On Target: Harvard Business School & the Web
Kenneth Liss, Internet Services Librarian
Baker Library, Harvard Business School

Customized information delivery from the Baker Library to faculty and students provides electronic course support on the Web at the Harvard Business School. Electronic information packets, tailored to the needs of HBS courses and/or projects, incorporate existing library products and services, Internet resources, commercial databases and original material. These packets are created by library staff using the Web as both a source of information and a delivery method by selecting, organizing and making accessible materials via the HBS intranet. In an effort to incorporate the Internet into the MBA curriculum as part of a new model of business education, the HBS overhauled its information technology infrastructure, creating new ways for faculty and students to work with assignments, case studies and other class material. The Baker Library's innovative use of the new technology has made it a part of this new model, increasing the library's visibility while bringing the library staff's expertise in business information directly to faculty and students' at their desktops.

10:00am-10:45am
Virtual Library Case Studies: Information Delivery

Judith Ribbler, Information Director, Thunder House
Arlene G. Smith, Assistant Director, Library Services &
Adele F. Bane, Strategic Associate, Library Services, SmithKline Beecham

Organizations are asking employees to deliver a higher quality of service while reducing costs. Delivering information to the desktop gives employees the tools they need to perform their jobs smarter and faster. The most critical new function for the information professional is to ensure that organizations have the information they need, not merely the data, to compete in today's "knowledge economy". In the first case study, Ribbler discusses how to audit company information needs and develop a desktop information infrastructure to meet those needs based upon a virtual library of resources.

The second case study, SmithKline Beecham, chronicles their development and deployment of a virtual library management system with its unique feature of integrated document delivery. The goal was to provide SmithKline Beecham Pharmaceuticals R&D researchers with a first-class virtual library of information delivered to the desktop. Currently providing over 100,000 documents per year to a transnational client-base of more than 5,000 R&D scientists and staff, the system has a standard interface (Web Browser) to search the R&D worldwide library holdings, automatic routing of document requests to the appropriate SB library based on holdings lists, an integrated document request system incorporating support for the desktop delivery of electronic journals, automation of administrative functions such as acquisitions, serials control, overdues, budget management, and request sourcing, an accounting charge-back system for information requested, as wel as an integrated interface to browse external sources of information such as OCLC, LC, the British Library, and Internet resources.


10:45am - 11:30am
Coffee Break
—Visit the Exhibits


11:30am-12:15pm
Virtual Library Case Studies: Operations Issues

Steve Watkins, Director for Library Resources, California State University Monterey Bay
Web Site: http://library.monterey.edu
http://library.monterey.edu/litademo/
Karen Perman, Andersen Consulting

CSU Monterey Bay offers nearly all of its library services over the Web, from online catalog to document delivery to an innovative use of Web frames putting their serials list on the screen along with search sessions for the many Web-accessible hosts. Listen to how this library employs virtual services as an integral part of their operation.

In the second case study, Perman shares her experience of virtualizing services for the firm's offices she serves: progress to date, lessons learned, logistical and communication issues as well as positive perks!


12:15pm - 2:00pm
Lunch Break
—Visit the Exhibits


2:00pm - 2:45pm
Digital Service Strategies for Statewide Access

Ted Stark, SILO Project Administrator, State Library of Iowa

The State of Iowa Libraries Online (SILO) has enabled hundreds of libraries in Iowa to connect to the Internet and provide access to databases for Iowa citizens. This statewide information network provides online access to a statewide bibliographic database and other distributed databases through a statewide, multitype library network accessible via a state-of-the-art telecommunications configuration. SILO has built a web-based interlibrary loan system that is used by over 400 Iowa libraries to send and request library materials. The statewide bibliographic database, SILO Locator, contains over 3 million titles, and over 10 million holdings from 600 Iowa libraries. SILO has also implemented a Z39.50 project in which 22 Iowa libraries' online catalogs are available and searchable via the web.


3:00pm - 3:45pm
Questions and Quirks: Managing an Internet-based Distributed Reference Service

Michael McClennen, Head of Systems &
Nettie Lagace, Coordinator of User Services, Internet Public Library
Web Site: http://www.ipl.org/about/il97/

The Internet Public Library (IPL) has for the past two years offered an online reference service to the worldwide community as part of our mission to provide public library service on the Internet. They have answered more than 4,000 questions, gained much experience with the peculiarities of Internet reference, and developed a novel software package to coordinate the group work of staff and volunteer reference librarians. Principals offering virtual reference services share their experiences and the lessons they have learned, including the management of a distributed and remote cadre of librarians; methods for improving reference communications in a text-based environment with patrons of many different ages and information needs; and testing and development of a software product to enable it to be used in different library environments.


3:45pm - 4:15pm
Coffee Break
—Visit the Exhibits


4:15pm - 5:00pm
Virtual Processes for Virtual Services: Classification & Data Transfer

Wayne Daniels, Metro Toronto Reference Library
Margie Hlava, President, Access Innovations Inc.
Web Site: http://www.mtrl.toronto.on.ca/centres/bsd/astronomy/index.html

As an alternative to sorting through irrelevant search engine results or scanning loosely organized mega sites, the first second presentation offers a classification scheme to organize large subject gateways. Nearly 2000 links comprise "Expanding Universe: a classified search tool for amateur astronomy", a classified astronomy library that is as easy to use as library shelves are to browse. The numbers, derived from a modified form of the Dewey Classification, are incorporated into the URLs of our site's pages, thus reproducing the classification hierarchy through the file structure. The result is a set of what are, in effect, virtual library shelves. The Dewey structure also makes easy to grow the site without losing its coherence or ease of use. Special librarians, in particular, should be interested in this relatively simple means of providing tailored products for their clientele.

Instead of having to constantly upgrade and extend Windows, Novell, or other software, is it possible to use the TCP/IP for most internal processing? Absolutely, with open standards the data easily and reliably transfers for internal and telecommuting workers. In the second presentation, Hlava illustrates with examples from the internal processing system using SGML over the Access Innovations' Intranet.







TRACK B: NET & WEB MANAGEMENT
• De Anza Ballroom III
As the Net continues to expand at lightening speed, and the number of people and organizations depending on it increase, management is a critical issue. This track presents perspectives on managing discussions and communications between communities of individuals; managing content, sites, and Internet services; as well as the policies and strategies necessary to manage successfully. Speakers will highlight the criteria for success including accessibility, development and maintenance, stability, ease of navigation, and currency of information.

Organized by Hope Tillman, Babson College and Walt Howe, Delphi Internet Services .


9:00am - 9:45am
Protecting Your Intellectual Property and Privacy

Walt Howe, Delphi Internet Services Corp.
Marsha Woodbury, Chair, CPSR & Director of Information Technology, Graduate School of Library and Information Science, University of Illinois Urbana-Champaign
Slides (PNG format): http://www.cpsr.org/~marsha-w/monterey/
Richard P. Hulser, Digital Library Consultant, Libraries and Museums, IBM Corporation

A serious examination of who's looking at you (cookies), who's stealing from you, and how you protect your property with digital watermarking, and licensing music for the web etc. Howe focuses on identifying who is stealing from you and initial informal education/remedies, Woodbury discusses web ethics, and Hulser talks about digital watermarking as a solution for images.


10:00am - 10:45am
Protecting Your Intellectual Property and Privacy, Part 2

(continued from 9:45am)


10:45am - 11:30am
Coffee Break
—Visit the Exhibits


11:30am - 12:15pm
Running an E-mail Discussion List

Hope Tillman, Director of Libraries, Babson College, long-time listserv moderator/owner, & Editor of Internet Tools of the Profession: a guide for information professionals.
Web Site: http://www.tiac.net/users/hope/il97/listserv.htm
Michael McCulley, Webmaster, Knight-Ridder Information

Communication and information exchange are crucial in an information world. This session provides a solid discussion of what features to look for in selecting listserv software, setting up and managing a list, how to deal with the "bad" subscriber, to moderate or not to moderate, and other important topics for those starting or managing discussion lists.


12:15pm - 2:00pm
Lunch Break
—Visit the Exhibits


2:00pm - 2:45pm
Putting Databases on the Web

Lillian Gassie, Systems Librarian, National Wetlands Research Center, Biological Resources Division, U.S. Geological Survey
Diane Rosenberger, Federal Reserve Board of San Francisco
Web Site: http://206.79.163.3/library/index.htm

Creating subject bibliographies is a traditional task in library work. On the Web, librarians can move beyond guiding their users to static information coding versions of previous printed lists in HTML to offering searchable databases by providng a fielded database and allowing searching by multiple fields connected by Boolean operators. Gassie will discuss how to convert existing bibliographies whether from a text file or a Procite-type database into a searchable web database. Rosenberger will describe her use of InMagic web publisher.


3:00pm - 3:45pm
Making Your Web Site Accessible

Paula L. Palmer, Librarian, Library Media Center, Lake Washington Technical College
Web Site: http://weber.u.washington.edu/~doit/UA/

This session covers building and maintaining web sites using universal access design to ensure accessibility to all, whether issues surround those with only slow access or adaptive disabilities.


3:45pm - 4:15pm
Coffee Break
—Visit the Exhibits


4:15pm - 5:00pm
Lessons Learned by Library Web Developers

David King, Electronic Services Librarian, University of Southern Mississippi
Web Site: http://members.tripod.com/~daweed2/ip97.html
Barbara Mattscheck, Business Librarian, PQ Corporation
Jacqueline Trolley, Director, Corporate Communications, Institute for Scientific Information

This panel represents very different viewpoints which hone in on the lessons learned by those who have created or studied web site development. Speakers include a corporate web intranet team manager working with 35-50 people, a researcher looking at 120 ARL libraries, and a web master/trainer looking at the tools to make the job manageable.





Northern Light Technology is sponsoring the reception in the exhbit hall on Tuesday, November 18th from 5:00 pm to 6:00 pm.


TRACK C: SEARCHING & THE WEB
• De Anza Ballroom II
With so many resources from around the world scattered on the web, searching takes on a whole new meaning. Sessions in this track present secrets of expert searchers, new products and services to enhance search capabilities, and lots of tips and tricks for navigating the Net.

Moderated by Barbara Quint, Editor, SEARCHER magazine.


9:00am - 9:45am
Secrets of Super Net Searchers

Reva Basch, Aubergine Information Services
Web Site: http://www.well.com/user/reva/monterey.htm Looking for ways to more effectively search the Internet? The author of Secrets of the Super Net Searchers presents the best tips, techniques and insights from her interviews with 35 of the world's leading Internet researchers and Net pioneers. Topics range from search strategies that really work, to distinguishing cyber-gems from cyber-junk, to finding experts, and avoiding "Internet Overload".


10:00am - 10:45am
Web Based Search Systems: Client & Supplier Panel: Part 1

Moderator: Ulla de Stricker, de Stricker Associates
Tim Andrews, Dow Jones News Retrieval
Patricia Puglisi, Lockheed Martin
Joe Pryor, Knight-Ridder Information Services
Tim Raines, Microsoft Corporation
Mary Marshall, LEXIS-NEXIS
Lynn Dombek, Time, Inc.

Intranets have opened exciting new opportunities for online suppliers to customize their offerings for orgnizaitons. Representatives from major suppliers team with clients to explain how they collaborated to customize web based information access. The suppliers explain how they worked with their clients to meet the enterprise's needs, and their clients discuss their experiences in partnering with the suppliers to translate the organization's requirements into an enterprise wide solution for information acess.


10:45am - 11:30am
Coffee Break
—Visit the Exhibits


11:30am - 12:15pm
Web Based Search Systems: Client & Supplier Panel: Part 2

(continued from 10:45am)


12:15pm - 2:00pm
Lunch Break
—Visit the Exhibits


2:00pm - 2:45pm
Navigating the Web for Fun & Profit

Amelia Kassell, MarketingBASE
Web Site: http://www.marketingbase.com/presenta/sld001.htm

The Web has opened up many exciting opportunities for librarians, and some use it to do business. The speakers talk about their use of the Net to support their businesses and give some tips and ideas for those libraries who are moving into fee-based businesses.


3:00pm-3:45pm
The Internet Challenge: Traditional Online Challenges the Net

Sue Feldman, President, Datasearch
Web Site: http://www.infotoday.com/search-off

Knight Ridder Information Services and Dow Jones/News Retrieval challenged Net search services to a searching show down. Which is the better information source -- the Net or Online search services? Hundreds of searchers with at least two years of professional searching experience and familiarity with both Internet and traditional online searching, took the challenge. They used "real" questions -- something that they had been asked or needed to know. They searched at least one online search service and one net search service. Logs and search results rated for relevance were submitted for tallying. Come and hear Feldman report the interesting results of this challenge!


3:45pm - 4:15pm
Coffee Break
—Visit the Exhibits


4:15pm - 5:00pm
Excite & the WWW

Amanda Spink, Leslie Burkett, Nancy Spaid & Judy Bateman, School of Library and Information Sciences, University of North Texas

In an effort to know more about the types of information people seek and they use the World Wide Web to find that information, this group used an interactive survey form to gather data from over 400 users of the EXCITE search engine. Data included the topic of their search, the query terms, the frequency they searched EXCITE for information on their topic, and the results of their searching. This session reports that the results show that many Web users conduct multiple searchers over time to find the information seek, as well as many other intersting facts.




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