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Conferences > Internet Librarian 2012
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The Internet Conference and Exhibition for Librarians and Information Managers
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Pre-Conference — Sunday, October 21, 2012
Full Day WorkshopsMorning WorkshopsAfternoon WorkshopsSunday Evening Program
Full Day Workshops
W1 – Searchers Academy
9:00 AM – 4:30 PM
Mary Ellen Bates, Principal, Bates Information Services, Inc.
Greg Notess, Reference Team Leader, Montana State University
Gary Price, Co-Founder, INFODocket & FullTextReports
Marcy Phelps, President, Phelps Research Author, Research on Main Street: Using the Web to Find Local Business and Market Information
Barbie E. Keiser, President, Barbie E. Keiser, Inc.

Want to sharpen your web search skills? Find information in the real-time collaborative and social web? Learn from the experts? Join search veterans, speakers, and authors to learn the latest strategies and techniques for searching online. This fast-paced, newly updated, day-long event allows you to interact with the experts, who share their searching secrets and expertise as they focus on the most- current practices in the field of web research. There’s always something new to be learned from these leading- edge panelists. Participants should have basic experience with web searching, but even searchers with an extensive searching background will find tips to polish and advance their skills and will come away with new resources and tools. Academy topics include the following:

  • Hidden Tools & Features of the Major Search Engines: Learn about the new and little-known search features of the Big Three.
  • Desert Island Databases: What online resources would you consider essential if you were stranded on a desert island?
  • Cost-Effective Searching: Online strategies/practices for tough times to get the most for your search dollar and your time.
  • Searching the Social Web: Find out how to tap into the social web to glean intelligence.
  • Searching the Mobile Web: Best apps and strategies.
  • Subject Search Round-Up: Hear from experts on the specific tools and resources for searching in a variety of specialized topics, including health resources
W2 – Web Managers Academy: Usability & Users Experience (UX)
9:00 AM – 4:30 PM
Darlene Fichter, GovInfo Librarian, University of Saskatchewan Library
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
Marshall Breeding, Independent Consultant and Founder of Library Technology Guides, Founder of Library Technology Guides
Frank Cervone, Managing Partner, Cervone and Associates

Interested in improving your library website and reframing your digital presence from the point of view of the user? This lively, high-level and interactive workshop shares practical ways to assess, design, and improve your online properties for maximum user friendliness. Immerse your- self in this in-depth workshop led by experts and practi- tioners that incorporates an overview of usability tools and techniques, takes a look at the latest research on design- ing for a positive user experience, provides tons of tips and tricks to help you avoid common usability and UX pitfalls, and discusses other useful measurement and assessment tools to help you better understand your users.

Morning Workshops
W3 – Measures That Perform
9:00 AM – 12:00 PM
Rebecca Jones, Partner, Dysart & Jones Associates
Moe Hosseini-Ara, Director, Service Excellence, Markham Public Library

What’s a meaningful measure, a measure that really “performs”? It’s a measure that matters to your decision makers and demonstrates that your services are making a meaningful difference to the library’s community, campus, or organization. While Jones has yet to find that “one” magic performance measure during 30 years of working in this sector, she has found, through work with government, academic, public, and corporate libraries, an approach and framework to successfully identify, manage, and communicate measures meaningful to decision makers. Workshop leaders discuss today’s useful measures for communicating value and for operational and management purposes. They work with attendees to apply the framework and examples to their situations.

W4 – Tech Skills Boot Camp
9:00 AM – 12:00 PM
Deb Hunt, Library Director, Mechanics' Institute Information Edge
David Grossman, History Room & Reference Librarian, Mill Valley Public Library

As the economy rebounds from one of the worst recessions on record, libraries are hiring again, and new job opportunities are on the rise. In addition, there are countless career options outside the library realm in document management, digital asset management, and more. These new opportunities require an in-depth technical and management knowledge and the ability to harness the internet, social media, epublications, digitization and many other emerging technologies. Join our speakers for an update and leave with a set of new tools and a personalized road map to acquire these critical, technology-based skills to capitalize on the economic recovery and new opportunities.

W5 – Drupal Basics
9:00 AM – 12:00 PM
Sean Fitzpatrick, Drupal Developer, LISHost.org

This intensive, hands-on workshop is for new and novice Drupal users. It covers Drupal 6 and 7 skills, including installation, configuration, core functions, and theme development. This introductory workshop touches on most every aspect of the core Drupal framework:

  • How to install Drupal and all the modules that a common site would use
  • Adding, editing, and moderating content
  • Creating user accounts and understanding Drupal’s permissions system
  • Setting up menus and other design elements on a page
  • Creating human-readable URLs
  • Categorizing content using Drupal’s taxonomy system
  • Editing your own Drupal theme
  • BRING YOUR LAPTOP, and at the end of this Drupal day, you’ll have a simple but complete Drupal site.
W6 – Technology Strategy Planning
9:00 AM – 12:00 PM
Richard P. Hulser, Chief Librarian, Research & Collections, Natural History Museum of Los Angeles County

Struggling with the variety of technologies available and how they could best be used to achieve your objectives? Want to know how to incorporate social networking, mobile apps, cloud computing, and other “latest-greatest” with proven core tools and information services? Join former IBM consultant Hulser and understand the elements of technology strategy planning and how to apply them. Learn how to create a strategic plan for your library, enabling effective use of technologies for your organizational needs. Bring your real-world issues and challenges and learn how to identify key elements of your current environment and organizational structure with an eye toward addressing needs. Tools for gaining approval to move forward are also explored.

W7 – Web Developers Boot Camp
9:00 AM – 12:00 PM
Amanda Hollister, Systems Librarian, Broome Community College
Jason A. Clark, Digital Initiatives Librarian, Head of Digital Access and Web Services, Montana State University Libraries

Are you a solo web developer with an interest in learning basic web scripting? A newbie thrown into your library web programming role because nobody else raised their hand? Somebody with a little more experience but always looking to improve your programming skills? This workshop is for you. Speakers work through the basics of web programming and highlight resources to continue learning. Their emphasis is on mashups and web services as a means to practice these skills. Featured topics include REST and Structured Data (e.g., JSON); common programming routines and functions; building simple video widgets with the YouTube API; mapping data with Google Maps; and learning how JavaScript (jQuery) and PHP work together to create advanced search mashups with the WorldCat API. Note: Bring a laptop to play along with the examples, and have some familiarity with HTML and a scripting language.

W8 – Influence Your Way to Successful Initiatives
9:00 AM – 12:00 PM
Ken Haycock, Research Professor of Management and Organization, Marshall School of Business, University of Southern California Senior Partner, Ken Haycock & Associates Inc.

Why are some initiatives more successful than others? Why do some people have more sway than others? Why do our “advocacy” efforts so often go nowhere? There is an abundance of research into these and related questions, some done by researchers working with Ken Haycock’s international team looking at factors affecting decisions about library funding. Learn about the six key principles you should master to be successful in any political situation — and every situation is political! Filled with examples of positive use and lack of use of influence, the session gives you insights and strategies for moving ahead the project or initiative that is important to you and your organization or community.

W9 – Guerilla Tech: Subversive Tech Adoption & Deployment
9:00 AM – 12:00 PM
Kyle M.L. Jones, Ph.D. Student, LIS & Edu, University of Wisconsin-Madison
Jacob Hill, Reference Librarian, Elmhurst College

Technology adoption can be a painful process that becomes stuck in committee review, killed by naysayers and doubters who, even without experience or knowledge, deny it outright, or just not knowing where to start. The model used here was created to enable effective technology identification, adoption, and deployment—GuerrillaTech. It is the practice of low-risk deployments of technology by small coalitions of library staff in risk-adverse cultures using principles of “intelligent failure” and new definitions of success. It has been the modus operandi of IT-support-focused library staff for several years, and it has proven to be a successful model for the deployment and adoption of all kinds of technologies. Used properly, this model is inexpensive, flexible, and takes the sting out of long-term commitment to technologies. Speakers share key elements in practice and provide hands-on experience in applying GuerrillaTech to situational scenarios. They include illustrative examples of sample technology projects such as IM reference service/text messaging platforms, developing a library website with WordPress, and deploying a print management service.

W10 – Learning Symposium: Building Staff Skills & Strengths
9:00 AM – 12:00 PM
Amanda Foust, Electronic Services Librarian, Marin County Free Library
Lauren P Stokes, Virtual Library Manager, Las Vegas-Clark County Library District
Leah Ujda, Digital Services Librarian, Wisconsin Center for Education Research, University of Wisconsin–Madison
Andrew M Johnson, Metadata Librarian, University of Colorado Boulder
Megan Bresnahan, Science and Engineering Librarian, Gemmill Library of Engineering, Mathematics, and Physics, University of Colorado Boulder

Many libraries are working hard to bring staff onboard with emerging technologies, providing training, coaching, and ongoing opportunities for employees to be confident and competent with new tools, services, and approaches. Join this unique workshop in which five libraries share their experiences, advice, and techniques. Two public libraries discuss their approaches in developing a library staff’s ability to engage patrons with social networks, train patrons in using social media, and creating content. Then two university libraries guide you through how to train key personnel to adapt to a new academic landscape. Singapore Management University Library has trained staff to use everything from Twitter to Camtasia to develop and manage learning objects and the elearning environment. The Wisconsin Center for Education Research offers strategies and tips to raise staff abilities with security needs, and research data management. The University of Colorado Boulder will provide a model for training librarians to engage in new forms of support for research and scholarly communications.

Afternoon Workshops
W11 – Staff-Directed Futures Planning
1:30 PM – 4:30 PM
Rebecca Jones, Partner, Dysart & Jones Associates
Mary Ann Mavrinac, Neilly Dean, River Campus Libraries, University of Rochester
Susan Senese, Associate Librarian, Research and Information Technology, University of Toronto Mississauga Library

“Staff-engaged” planning has become the norm in many libraries. But the plans libraries are developing today are so transformational that, to be successfully implemented, staff must be fully integrated in the entire planning process. When planning is “staff-directed” staff share in the learning, decision making and responsibilities of shaping a progressive, meaningful plan for all involved. The result is a transformative yet practical plan, and staff continuing to grow their insights into trends impacting their academy and the Library’s critical role in the academy’s sustained success. This workshop walks participants through the steps of staff-directed planning, using the recent experiences of the University of Toronto’s Mississauga Library. Learn how this approach differs from staff-engaged planning, what works, and what to avoid. Leave this workshop with a draft process for your library that prepares staff at all levels to collaboratively plan the library’s foundation for future success.

W12 – Teen Library Users: Engaging the Next Generation
1:30 PM – 4:30 PM
Stephen Abram, Principal, Lighthouse Consulting Inc., Dysart & Jones Associates
Susan Considine, Executive Director, The Fayetteville Free Library ALA LLAMA Division Councilor, NYLA PLS President, NYLA Councilor at Large
Brian Pichman, Director of Strategic Innovation, Evolve Project
Justin Hoenke, Teen Librarian, Portland Public Library (Maine)
Patrick "PC" Sweeney, Branch Manager, San Mateo County Library
Terri Fredericka, Executive Director, InfOhio

There are a ton of great ideas out there using new technologies and great content to attract and retain teen users in the library. This workshop demonstrates how guitars, video, 3D printing, laser tag, iPhone apps, and more can be tied to programs and library use to engage teens and attract them to the library in any community. And, just as important is how to tie this to their needs for homework help, social needs, and reading. The team of presenters is comprised of on-the-ground, in-the-field teen librarians

W13 – Drupal: Next Steps
1:30 PM – 4:30 PM
Amanda Hollister, Systems Librarian, Broome Community College

Know the basics of Drupal and want to take it to the next level? Need to get a handle on how views work and how to theme your site? Come learn how to build custom content types and how to display them with views. Put the finishing touches on your site with the panels module and custom themes. This is a hands-on workshop, so bring a laptop to advance and enhance your Drupal site!

W14 – Technology Planning: What's on Your Horizon?
1:30 PM – 4:30 PM
Roy Tennant, Senior Program Officer, Research, OCLC Online Computer Library Center, Inc.

If you want to lead the pack, you need to be planning for lots of different technologies, challenges, and issues. Our leading thinker and practitioner challenges you to think about building strategies and plans for both near- and long-term technology challenges and opportunities. In this interactive workshop, Tennant describes a variety of technologies (e.g., mobile computing, electronic books, data visualization, etc.), illustrates how they impact libraries, and supplies library examples where they exist. You’ll leave not only with some tools for planning for technological change, but also with a sense of where things are now and where we are headed.

W15 – Best Practices in Mobile Development: Building Your First jQuery Mobile App
1:30 PM – 4:30 PM
Chad Mairn, Information Services Librarian, St. Petersburg College
Jason A. Clark, Digital Initiatives Librarian, Head of Digital Access and Web Services, Montana State University Libraries

By the end of 2012, it is expected that more than 80% of the world’s population will have access to a smartphone. Library users will assume that your library can be accessible from anywhere, at any time, and on any device. Now is the time to be ready! During this hands-on webinar, you learn the differences between native and web apps, understand the various technologies (HTML, CSS, JavaScript) and how they work together to build mobile web apps, gain hands-on experience using jQuery Mobile to develop a fully functional mobile-optimized web app, have access to a free web server so you can continue to work/test your project live on the web, continue to work with speakers so you can have a mentor during and after your project. Bring your laptop, mobile devices, tablets.

W16 – Screencasting for Librarians: Video Tutorials for Online Instruction
1:30 PM – 4:30 PM
Greg Notess, Reference Team Leader, Montana State University

Screencasts can be used to create quick online tutorials, record one-on-one instruction for reference, and be used for remote teaching. Explore software, techniques, and hosting options for quick video tutorials that demonstrate online library resources or anything else on the web or your desktop. New tools make it simple to create screencasts and share them online. Explore free and fee software such as Jing, Camtasia Studio, Screencast-O-Matic, and others along with hosting options ranging from Screencast.com to Screenr. Learn how to edit screencasts on YouTube, change the cover image, and host on your own web site or blog. In addition to gathering proven tips, techniques, and tricks for quick screencast creation, see examples of advanced editing features such as call- outs, transitions, zooming, and highlights. Bring your own laptop to check out sites that are discussed. Show and tell the easy way!

W17 – Course Redesign: Partnerships & Tips
1:30 PM – 4:30 PM
Tomalee Doan, Division Head, Humanities, Social Sciences, Education & Business Libraries, Purdue University
Chantal Levesque-Bristol, Director, Center for Instructional Excellence, Purdue University
Donalee Attardo, Director, Instructional Development Center (IDC) in Academic Technologies, ITaP (Information Technology at Purdue)

Are student success and retention rates important at your institution? Purdue University fostered a unique partnership among Center for Instructional Excellence (CIE), Instructional Technology at Purdue (ITaP), and the Libraries to implement Instruction Matters: Purdue Academic Course Transformation (IMPACT). IMPACT focuses on course transformation/redesign of foundational courses, often delivered to freshman in large lectures, and typically challenging for today’s students. IMPACT is a funded program targeting redesign for 60 courses in several disciplines reaching all colleges at Purdue during a 3-year period. Support teams work with each instructor to create a student-centered and engaging, active learning environment. Workshop presenters discuss their unit’s role in implementation, learning outcomes and assessment, information literacy, pedagogi- cal use of learning spaces, and the use of technology to enhance student learning in the classroom as well as lessons learned from the first year. Get tips on how to find similar partnerships on your campus to improve student success and retention rates.

W18 – Social Branding for Dummies
1:30 PM – 4:30 PM
Elaina Norlin, Executive Director/Regional Library Manager, African American Research Library and Cultural Grant, Broward County Library
Joe Murphy, Director Library Futures. Trend Spotter, Innovative Interfaces Libraryfuture

Even with the evolution of technology and social media, libraries continue to have a major impact on countless lives. Yet, as many libraries are struggling with looming budget reductions, it is mandatory for librarians to continue to keep in front of our customers our passion for helping others through our success stories. In many cases, it is relatively easy to get a message out through Facebook, Twitter, or YouTube, but the problem is developing a consistent and unified message. How will people know about the evolution of libraries when it’s hard to keep people’s attention? This workshop introduces social branding as a model to leverage our limited resources in order to continuously engage customers to our success stories. It covers how to develop one unified message and stay consistent to create a target market that guarantees better results and provides simple steps to achieve social branding, then use it with a limited budget, limited staff and limited time. It discusses how to leverage social media efforts to enhance and strengthen your social branding message and when to partner with key stakeholders to help spread your success story message. Get lots of insights, tips, and techniques to apply in your community.

W19 – WordPress for Library Websites: Advanced
1:30 PM – 4:30 PM
Nicole C. Engard, Vice President of Education, ByWater Solutions
Polly-Alida Farrington, Consultant & Trainer, PA Farrington Associates

Installing WordPress and creating a blog is simple, but what about creating your entire library site using WordPress? There is much more to WordPress than picking a pretty theme and adding a few posts. This workshop, geared toward librarians who have a basic understanding of WordPress, walks librarians through customizing their library websites with this tool. Attendees get hands- on experience that they can take back to their libraries to help redesign their websites, including how to find and install plugins, key plugins for turning WordPress into a powerful CMS, how to make minor edits to template files, configuring custom themes to meet their library’s needs, and using WordPress menus to organize pages and posts.

W20 – DIY Training: Needs Analysis, Open Source Solutions, & Program Evaluation
1:30 PM – 4:30 PM
Colleen S. Harris, Head of Access Services, University of Tennessee – Chattanooga
Ross Ian Vance, Adjunct Professor, Devos College of Education, Lee Univeristy Lean Sigma Project Managememnt

As libraries increasingly use technology to deliver additional services, skill gaps emerge in librarians and staff expected to deliver and support those services. It is the responsibility of library technologists to cover these gaps, often without a budget or knowledge of where to start. Attendees learn ways to assess the competencies required of their staff and determine any skill deficiencies in light of the services the library provides (or wants to provide in the future). They also learn how to select or create training initiatives to grow needed skills, and explore what open source tools can be used for training that best suits their library’s needs. Speakers demonstrate how to assess training initiatives to determine whether they are successful at developing increased competency as intended. The workshop offers a holistic view of training from needs analysis to formative and summative evaluation. Attendees should plan to bring laptop computers (or similar device).

Sunday Evening Program
Games, Gadgets, & Maker Spaces: Transforming Our Libraries
5:30 PM – 7:30 PM
Erik Boekesteijn, founder and director Doklab, Doklab ShanachieTour
Jaap Van de Geer, Delft Public Library
Brian Pichman, Director of Strategic Innovation, Evolve Project

Join our gamers and gadget lovers for an evening of fun, playing, and learning. See how you can transform your thinking, your programs, and your spaces with the latest games, gadgets, and programs. Come and enjoy the networking, learning, but most of all the laughing! Refreshments included.


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