Chris Sherman is executive editor of Search Engine Land and president of Searchwise LLC, a Boulder CO-based web consulting firm. He is the author of Google Power: Unleash the Full Power of Google, published by McGraw-Hill. He co-authored (with Gary Price) The Invisible Web: Uncovering Information Sources Search Engines Can't See, published by Information Today, Inc. From 2001 through 2006, Chris was executive editor of SearchEngineWatch. Chris holds a master's degree in interactive educational technology from Stanford University and a B.A. in visual arts and communications from the University of California, San Diego.