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Conferences > Internet Librarian 2007
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Internet Librarian 2007 Home The Internet Conference and Exhibition for
Librarians and Information Managers

Monterey, CA • October 29-31, 2007
Monterey Conference Center
2.0: INFO PROS, LIBRARY COMMUNITIES, & WEB TOOLS
Conference Overview Final Program Conference at a Glance [PDF]
Exhibitor List/Floor Plan Exhibitor Survey Attendee Survey
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Internet@Schools West Previous IL Conferences ITI Home
A CD-ROM is available for purchase through The Digital Record (www.digitalrecord.org).
The CD-ROM features audio and supplemental materials (such as PowerPoint slides) for many of the sessions at Internet Librarian/Internet@Schools.



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General Conference — Monday, October 29th
Track A: Information Discovery & Search Track B: Public Libraries
Track C: Web Design & Development Track D: Streagies & Best Practices
OPENING KEYNOTE — 2.0 & the Internet World
9:00 a.m. – 9:45 a.m. - San Carlos Ballroom
Lee Rainie, Director, Pew Internet & American Life Project

Web 2.0 has become a catch-all buzz phrase that people use to describe a wide range of interactive online activities and applications, some of which the Pew Internet & American Life Project regularly tracks. Rainie brings the latest statistics and findings and talks about current trends in Web participation. The Project has developed an extensive typology of Internet users who range from fanatic content contributors to irritated sufferers from information overload. He will discuss the implications of different user types on the activities and services of libraries, looking ahead and sharing the latest thinking and predictions for the online and information worlds.
General Conference — Monday, October 29th
San Carlos Ballroom

Track A: Information Discovery & Search
Discovering and finding information is a shared goal of info pros, their clients, as well as consumers. These programs look at what’s new for researchers and highlights many tools and tips for information discovery and search.
Moderated by Anne Mintz, Forbes Inc.
Coffee Break
9:45 a.m. – 10:15 a.m.
Session A101 — A Super Searcher Shares 30 Search Tips
10:15 a.m. – 11:00 a.m.
Mary Ellen Bates, Bates Information Services

Want to turbo-charge your Web research? This popular session by a confirmed super searcher is updated to the minute and jampacked with valuable tips about how to search the Web more effectively. You don’t need to be an expert to use these techniques, but even long-time researchers will learn some new tricks!
Session A102 — What’s New with Search?
11:15 a.m. – 12:00 p.m.
Heather Dystrup-Chiang, Progam Manager, Live Search, Microsoft Corp.
Ron Rodrigues, MLS, Sr. Content Specialist for Engineering, Thomson Scientific

Stephen Cawley, Marketing Manager, Scirus/Elsevier

Hear what's new in the world of search, first our speaker from Microsoft shares insights into Live Search Academic, its search service for scholarly content, a tool specifically for academic researchers. Then hear from Thomson Scientific about the new bells and whistles in their search services and Elsevier's Scirus product for scientific information.
Lunch Break
12:00 p.m. – 1:15 p.m.
Session A103 — Mobile Search
1:15 p.m. – 2:00 p.m.
Megan Fox, Web & Electronic Resources Librarian, Simmons College
Gary Price, Director, Online Resources, Ask.com, & Publisher, ResourceShelf.com


This session looks at the latest mobile search providers, and potential applications for librarians and information seekers. Users on the go don’t want to wade through long lists of Web results, extensive scrolling and clicking, they want quick snippets of information. And this is what the latest search providers deliver, through SMS (texting) and Web interfaces. Hear what makes mobile search different from regular Web search, learn about the most interesting and unique features of the major services, and see some of the more unusual and specialized mobile search services currently available for you and your patrons.
Session A104 — What’s New with Federated Search
2:15 p.m. – 3:00 p.m.
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh


The federated search landscape market is bursting with vendors offering a multitude of systems with different feature sets. From basic search and retrieval to clustering and visualization, this session describes the array of products available and helps you get a handle on the dynamic federated search marketplace and what steps you need to take for your environment.
Session A105 — Federated Searching Feedback
3:15 p.m. – 4:00 p.m.
Jill Hurst-Wahl, Hurst Associates
Sarah C. Williams, Science & Technology Librarian, & Angela Bonnell, Government Documents Librarian, Illinois State University


This session provides feedback on federated search at several libraries. Based on research of federated search implementations, Hurst-Wahl discusses the benefits and shortcomings of federated search and provides some tips for selecting and implementing it. Speakers from Illinois State discuss what students think about their federated search engine based on usability testing and focus groups. The speakers share how they plan to improve the federated search engine interface.
Session A106 — Multimedia Search
4:15 p.m. – 5:00 p.m.
Ran Hock, Online Strategies

Today there are so many more non-HTML content streams, audio, video, images, and other formats such as RSS/XML, speech recognition and other technologies which provide extensive metadata, searchable transcripts, and more. Join our search expert for lots of tips, techniques, and tricks from different search engines for searching non-HTML content.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference registrants and exhibitors to a special Exhibit Hall opening reception. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.
General Conference — Monday, October 29th
DeAnza I & II

Track B: Public Libraries
This track focuses on planning, people, and participation. It explores the shift toward patron involvement, librarians building resources for collaboration and communication, and how public libraries (PLs) are changing to meet the needs of the plugged-in, socially networked user.
Organized and moderated by Jenny Levine, The Shifted Librarian, & Michael Stephens, Dominican University
Coffee Break
9:45 a.m. – 10:15 a.m.

Session B101 — Online Marketing for Libraries: Outreach & PR in a 2.0 World
10:15 a.m. – 11:00 a.m.
Sarah Houghton-Jan, Information & Web Services Manager, San Mateo County Library
Aaron Schmidt, Director, North Plains Public Library, & Author, walkingpaper.org


In the Web 2.0 environment, libraries need to learn to reach beyond traditional ideas of outreach and build new plans for reaching out to their users online. Speakers discuss a series of tips for libraries of all types and sizes to use to reach out to their users on their own turf online. Tips relate to search engine placement, community events calendars, monitoring local blogs and other forums, live chat options, social review sites, and much more. The session includes lots of examples and gives attendees a checklist of tools and ideas they can take back to their libraries to successfully create an ongoing online marketing plan.

Session B102 — DIY Intranet: KnowledgeBase for the People by the People
11:15 a.m. – 12:00 p.m.
Eleni Gogas, Digital Services Librarian, &
Donna Feddern, Senior Librarian for Media and Teen Services, Escondido Public Library

This session is a show-and-tell about how a public library built and can maintain its own intranet for free without much technological knowledge. It shares tools and tips for other libraries to be able to start intranet wikis. Aimed at small to medium-sized libraries that need an intranet but do not have the budget for programmers, server space, etc., there are lots of tips for everyone.

Lunch Break
12:00 p.m. – 1:15 p.m.
Session B103 — Information Literacy in the Public Library
1:15 p.m. – 2:00 p.m.
Adina Lerner, Reference Services Librarian, Santa Monica Public Library
Alan D'Souza, Information Services, San Francisco Public Library
Carol Bean, Beanworks


There are folks out there who have not joined the Information Society. They are a population bombarded with the catch phrases of technology such as URLs, references to social networking sites and YouTube videos. For the people who want to join the party, the public library offers a non-threatening and open environment. It has become a de facto location for open community access to the world of information other than books. Some people come willingly into the world of the Web, but others are timid. One commonality is that none even know where to start. This session focuses on libraries who are effectively reaching out to these novice constituencies. Combining both new and old methods, public library computer training sessions are connecting with the left behind patrons and bringing them into the Information Society.
Session B104 — Cranky? Boomers & Older Adults Are Greying the Internet!
2:15 p.m. – 3:00 p.m.
Allan Kleiman, Old Bridge Public Library, & ALA Chair, Library Service to an Aging Population Committee

Social networking is no longer just for teenagers, as baby boomers and older adults are getting into the act. And with the newly premiered “age-relevant’’
search engine called http://cranky.com, the Internet is becoming the playground of the not so young! What programs and services do these sites provide? What is the value of social networking for baby boomers, older adults, and libraries? How can libraries and librarians play an active role in helping to promote and further develop social networking for this age group? And finally, how can “senior blogs” be used for creative writing and life review in a library setting? Come and learn!
Sessions B105 & B106 — Integrating Libraries & Communities Online
3:15 p.m. – 5:00 p.m.
Glenn Peterson, Web Administrator, & Marilyn Turner, Manager, Web Services & Training, Hennepin County Library
John Blyberg, Head, Technology & Digital Initiatives, Darien Public Library

First, learn the secrets behind BookSpace.org, Hennepin County Library’s newly redesigned reader’s advisory site. Get a behind-the-scenes look at how this dynamic Web site weds cutting-edge social features with librarian-contributed content to create a rich, interactive resource for readers. Blyberg looks at the benefits and the potential pitfalls of pursuing a SocialPAC, the development process and mechanics behind SOPAC, the programmatic and philosophical decisions needed to be made during the development of SOPAC, and the results those give, as well as how these might be applied to your library’s OPAC.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference registrants and exhibitors to a special Exhibit Hall opening reception. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.
General Conference — Monday, October 29th
Steinbeck Forum

Track C: Web Design & Development
Library Webmasters are stepping up to the plate and creating innovative, rich, and useful Web sites that provide their customers with what they really want. Find out how library Webmasters are integrating Web 2.0 tools and strategies into their Web sites. Join Webmasters from many different organizations who share their knowledge and experience.
Organized and moderated by Darlene Fichter, University of Saskatchewan
Coffee Break
9:45 a.m. – 10:15 a.m.

Session C101 — Planning & Implementing Library 2.0
10:15 a.m. – 11:00 a.m.
David Lee King, Digital Branch & Services Manager, Topeka & Shawnee County Public Library

Has your library discussed creating a Flickr account? A MySpace teen site? Creating a blog? All these ideas are great, yet all have the potential to fail if not well-implemented. This session provides practical planning and implementation tips for dealing with emerging digital trends, focusing on setting up new Web 2.0 services such as MySpace, blogs, and Flickr to meet client needs.

Session C102 — Putting Evidence-Based Practice to Work
11:15 a.m. – 12:00 p.m.
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University
Amanda Hollister, Web Services Librarian, Memorial Library, SUNY Cortland


Delivering services based on evidence, rather than anecdotes, is a growing trend within librarianship. Learn how two libraries have introduced evidence-based practice into the Web design process. The Northwestern case study explores the implementation of research into practice through an examination of the environment and the method of facilitation that led to evidence-based decision making for the library’s Web site. The Memorial Library Web site team collects and analyzes paths that users take through the site to discover what users are doing. Do students use the subject pages? How many links do they click before entering a database? Learn how the library has started to use the information about paths and user groups to create a personalized Web site.
Lunch Break
12:00 p.m. – 1:15 p.m.

Session C103 — New Rules of Web Design
1:15 p.m. – 2:00 p.m.
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh

Web design has evolved over the last decade: Do you know what the new rules are? Is less still more? Is scrolling bad? Is Flash still verboten? Learn about which design guidelines are still relevant, which no longer apply, and what you need to know to design a site that’s useful, usable, and attractive in the Web 2.0 world.

Session C104 — Inspiration for Your Library Redesign
2:15 p.m. – 3:00 p.m.
Bennett Ponsford, Digital Services Librarian, & Christina Hoffman Gola, Undergraduate Specialist Librarian, Texas A&M University Libraries
Erica Reynolds, Web Content Manager, Johnson County Library


These two libraries took very different approaches with the same goal in mind — to open up to new possibilities for their Web sites. Ponsford & Hoffman describe how Texas A&M used Web 2.0 techniques to spark conversations, generate ideas for the new redesign, comparing these to some traditional user analysis methods. Reynolds describes what 4,000 years of art taught one Web content team. Pick up fresh ideas for inspiring team creativity as you endeavor to build new, thoughtful, and art-inspired Web experiences. Ideas on content, planning, philosophy, organization, technology, and design are gracing canvases, lurking in brush strokes, lounging on sculptures, and bouncing around multimedia expressions of all types, and all are waiting for you at your local art museum.
Session C105 — Cool Tools for Library Webmasters
3:15 p.m. – 4:00 p.m.
Darlene Fichter, University of Saskatchewan Library
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University


New tools help library Webmasters get their jobs done faster, easier, and better than ever before! Experienced Webmasters share their top picks from the past year covering the gamut of Web 2.0 gadgets and widgets, hosted applications, server side scripts, and desktop tools. They highlight tools for people who are just starting out as well as some advanced applications for Webmasters who like to dig their teeth into a bit of code. The audience is invited to join in and ask for ideas as well as share their own picks.
Session C106 — Web Design on a Dime: Quick Web Tips for Small Libraries
4:15 p.m. – 5:00 p.m.
Sarah Houghton-Jan, Web Services Manager, San Mateo County Library

With the advent of Web 2.0 sites and tools, library users are demanding more from library Web sites than ever. Many libraries don’t have adequate staffing to meet these needs, especially small libraries without specialized technical staff. This session covers 20 easy steps that libraries can take to improve their Web sites with ease using quick and free resources including IM and other ways to build a personalized online presence, podcasting, various uses of RSS, wikis, creative uses of blogs, innovative ways to market e-books and other e-content, dynamic and interactive booklists, and more. If your library hasn’t yet implemented these new technologies on its Web site but wants to, this is the session for you.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference registrants and exhibitors to a special Exhibit Hall opening reception. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.
General Conference — Monday, October 29th
DeAnza III

Track D: Strategies & Best Practices
This series of sessions focuses on successful strategies and practices in the Web 2.0 and Library 2.0 world. Speakers share their insights and tips for creating the information world of the future.
Moderated by Richard Geiger, San Francisco Chronicle
Coffee Break
9:45 a.m. – 10:15 a.m.
Session D101 — Blending In: Librarians in the Networked Community
10:15 a.m. – 11:00 a.m.
Michael Porter, Training & Support Coordinator, WebJunction &
Chrystie R. Hill,
WebJunction Community Manager, OCLC


As librarians, we struggle to incorporate new types of information, formats, and skills into our work, for ourselves and our customers. We exercise our professional skills, judgments, expertise, and even “share” an awful lot online, but perhaps we’ve missed an important point in all the technology hubbub: We must be present and connected with our patrons and each other. Our speakers look at the library as a node in a social network and the librarian as a social networker based on research in two recent OCLC publications and provide examples of how physical and online library space can be manipulated to facilitate people’s connections with information, each other, and librarians.

Session D102 — Strategic Approaches to the New Academic Library
11:15 a.m. – 12:00 p.m.
Paul Bracke, Associate Dean for Information, & Tomalee Doan, Head of the Management & Economics Library, Purdue University Libraries
Bruce Krajewski, Chair & Professor, Dept. of English, Speech, & Foreign Languages, Texas Woman’s University


Academic libraries are challenged to find ways of making their services and resources relevant and integrated into the work lives of their users. The first speakers present a case study of Purdue University Libraries’ vision for developing a model for transforming the library that focuses on quick responses to a changing environment and changing user needs, as well as finding simple solutions to user problems. It discusses new partnerships with faculty and students, embedding library services and resources in the information spaces used by students, leveraging campus social networks for marketing, and creating a nimble and responsive service model based on expediency and simplicity. Krajewski, speaking from a faculty perspective, provides practical tips and tricks that have resulted in students making voluntary pilgrimages to the library, including dealing with problems associated with academic libraries following social “trends.”

Lunch Break
12:00 p.m. – 1:15 p.m.

Session D103 — The Library 2.0 Process Toolkit
1:15 p.m. – 2:00 p.m.
Dean Frey, Director, Red Deer Public Library

Library 2.0 applications and services — blogs, wikis, digital repositories, forums, virtual worlds — are built using a technology toolkit of now familiar components: RSS, XHTML, open source applications such as Drupal, PHP, Unix tools, and many other standardized building blocks that live in the standards-based world of the World Wide Web. Library 2.0 is as much about building relationships with people in the community (both internal and external) as it is about building applications on servers. Red Deer Public Library is making its Web presence more interactive with a toolkit of processes that any library can use. These processes include action research, collaborative planning, open source culture, rapid prototype development, appreciative approaches, pretty good practices, and community engagement, all coming under the umbrella of a community development model. This session gives a big-picture view of how the library engaged communities of interest in a city of 84,000 people, bringing new customers into a new, much closer relationship with the library.
Session D104 — MySpace & Facebook: Pros & Cons
2:15 p.m. – 3:00 p.m.
Aaron Schmidt, Director, North Plains Public Library, & Author, walkingpaper.org
Susan Herzog, Information Literacy Librarian & Meredith K. James, Assistant Professor, Eastern Connecticut State University


Social networking sites are ubiquitous and growing at unbelievable rates. Schmidt uses many practical examples of libraries utilizing these sites to debate the use of new technologies and provides lots of easy-to-implement ideas for using them within your environment. Herzog & James report on a recent study of Facebook activity and awareness, and discuss how results are assisting campus advisors to improve students’ chances for graduate schools and employment. They talk about what students should know and the new orientation practices for students to stimulate critical-thinking skills beyond the university community.
Session D105 — Advocacy 2.0
3:15 p.m. – 4:00 p.m.
Aurora Jacobsen, Information Services Librarian, &
Mary Beth Sancomb-Moran, Advocacy Coordinator, Southeastern Libraries Cooperating (SELCO)


Librarians are continuing to work on increasing visibility within our communities and with our political leaders. To increase our politicians’ knowledge of libraries, we must become advocates. As politicians are increasingly using Web 2.0 tools, are we ready to meet them in this new arena? This session discusses the ways to use Web 2.0 technology to reach our legislators, find demographic information, and provide an overview of the ways government is reaching out to our community.
Session D106 — User-Generated Content
4:15 p.m. – 5:00 p.m.
Meredith Farkas, Distance Learning Librarian &
Josh Petrusa, Electronic Resources Librarian, Norwich University


In addition to traditional published data (books, databases, etc), new content streams from blogs, wikis, network-based forums (MySpace, Facebook), multimedia sites (Flickr, YouTube), etc. are everywhere. How do we integrate the new social media tools, learn from these content streams, and deliver platforms that incorporate user-generated content? Farkas and Petrusa will examine how libraries are already incorporating user-generated content and explore future opportunities for capitalizing on this growing trend.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 6:30 p.m.
Information Today, Inc. invites all conference registrants and exhibitors to a special Exhibit Hall opening reception. This is a great time to gather with fellow Internet Librarians and suppliers, renew acquaintances, meet new colleagues, sample tasty goodies, and check out the latest products and services in a relaxed atmosphere.
 

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