Internet Librarian 2002 •
The Internet Conference & Exhibition for Librarians & Information Managers
General Conference - Monday, November 4th
Searchers & Search Strategies
Intranets & Portals
Digital Rights Management
Web Design & Development
Organized by Barbara
Quint, Editor, Searcher & Marydee Ojala,
A101 – Super Searchers Versus the Net: Delusions of Adequacy
Reva Basch, Aubergine Information Services
What part do expert
searchers play in a world where Googling has become a consumer pastime?
Shaped by our knowledge of what the high-power professional online services
can deliver, are we imposing unrealistically high standards on clients
who are satisfied with "just a few good articles"? Are our standards too
high, in fact, or too 20th century, to encompass the nontraditional ways
in which information is packaged and distributed today? Do we assume too
much—about our own skills, about what constitutes "good" information, and
about the trade-off between power and ease of use in the search tools available
to us and to our end-users? This presentation suggests how information
professionals can maintain their relevance as well as their competence
in today's more casual research environment.
A102 – What a Tangled Web We Weave
Director, Knowledge Management, Forbes Inc. &
on the Internet, either erroneous or intentionally misleading, can wreak
havoc on people's health, privacy, investments, business decisions, online
purchases, and legal affairs. This session illuminates the issues and suggests
ways to deal with the flood of deception and misinformation in a range
of critical subject areas.
A103 – Advanced Research Strategies
Mary Ellen Bates, Bates Information Services
Learn how to think
outside the box, how to handle questions that appear to be unanswerable,
and how to determine whether it is better to select online or offline resources.
We've all had them—the questions that have no single answer; questions
that no one really knows the answer to; or questions that no one will answer.
This session features a long-time info pro, who looks at strategies for
identifying unanswerable questions, as well as techniques for finding the
A104 – Weblogs: Information & Marketing Tools
The Virtual Acquisition Shelf & News Desk
called "blogs") can be of value to all types of libraries and information
centers. Blogs offer a simple and quick way to disseminate information
about events and resources to current library users and to those who have
no concept of what a 21st-century library offers. Learn from two well-known
Webloggers about how to use this new technology. Hear a brief overview
about Weblogs and discover tools, tips, and tricks to make your library
Weblog a key marketing and training tool.
A105 – Power Searching with Google
Chris Sherman, Associate Editor, Search Engine Watch
Google offers a
bevy of goodies that are a boon to searchers, but they are not always easy
to find—and some are undocumented. Learn how to use some heavy-duty power
tools to stretch Google to its maximum effectiveness.
Organized and moderated
by Mary Lee Kennedy, Editor, Intranet Professional
B101 – Intranet Strategy & Architecture
Peter Morville, President, Semantic Studios
of hierarchies into networks is a defining symbol of the information age.
Nowhere are these changes more critical than in the knowledge networks
we call intranets. The way we structure, organize, and share information
is becoming interwoven with strategy, process, management, and culture.
The intranet is an essential vehicle for employee productivity, corporate
communication, and knowledge management. Usability and findability are
now on the radar of many managers and executives. Solid intranet strategy
and successful implementation require an intimate understanding of users,
content, and context. The information architecture must serve as a bridge,
connecting taxonomies, metadata, search, and navigation systems to a company's
identity and strategic direction. This session discusses how to use information
architecture design to produce adaptive, scalable intranets that confer
B102 – The IA Divide: Issues Worth Fighting About
President, Semantic Studios
the things we can't agree on that make life most interesting. In this spirited
debate, the two Peters shine the spotlight on the most controversial and
critical issues faced by information architects today. While they've got
the same first names, these two experts have no problem finding differences.
Come watch the battle, as Good Peter faces off against Bad Peter. And be
prepared to pick sides. Audience participation and a sense of humor are
B103 – User-Centered Design: How to Make Intranets and Portals Usable &
Gavin Lew, Managing Director, User Centric, Inc.
like intranets and portals are driven by productivity and efficiency gains,
true project success requires an application to be engaging, usable, and
useful. Much time and effort are spent coding and linking disparate systems,
but where the rubber meets the road is the interface itself. Does the application
work for the user? Standard development processes include various methods,
such as user acceptance testing and QA testing, but these activities are
much too late in the development process to produce more than aesthetic
changes. In this session, learn about a design process to ensure project
B104 – Content Personalization Strategies
Howard McQueen, CEO, McQueen Consulting
Take a look in
this session at how to set strategies for implementing content personalization.
Howard McQueen will share advice on best practices for creating, testing,
and sustaining group profiling techniques. Emphasizing the importance of
customization options in portals and dashboards, he will discuss a short
list of key vendors and products that address personalization.
B105 – Intranets on a Shoestring
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
intranet can increase your organizational communication and efficiency.
Learn how to establish an intranet for your organization, with an emphasis
on working collaboratively with individual "content owners." Learn how
to plan, design, maintain, and update a staff-only Web site with minimal
investment, using existing tools and technologies.
Organized and moderated
by Stephen Abram, Micromedia ProQuest, & Gail Dykstra,
C101 & C102 – DRM Technologies & Licensing Tools for Libraries
Moderator: Richard Hulser, Infotrieve
Until now, DRM
applications have catered more to publishers than to content users, but
times are changing. If developed to its full potential, DRM services could
be the best thing to happen to librarians and information specialists since
the Internet. This double session starts off with a look at the DRM scorecard.
What is DRM? How are publishers and libraries using it in 2002? What current
technology and service companies should librarians track? What is the public's
attitude towards DRM—what do they know? What do they want? The session
then moves on to using DRM. All DRM approaches authorize, authenticate,
access, and provide accounting for digital content. There are several types
of DRM solutions, with significant differences in operations, costs, and
benefits for users. This session identifies different approaches and demonstrates
the look and feel of DRM features and functions. Speakers address content
licensing, dealing with software encryption, and the music and video side
of DRM. Additional speakers address knowledge and content management software,
along with the necessity of building DRM functionality into integrated
end-to-end metadata solutions.
C103 – Using DRM to Solve Library & Publisher Challenges
San Francisco Chronicle
Hear speakers discuss
DRM applications from several perspectives—a newspaper information service
that sells news content; a database publisher and its use of DRM with the
Harvard Business Review; an e-content provider/publisher who connects DRM
and CRM for newsletter, course pack, and general subscription content;
and a corporate library/information service user who increases customer
access without adding to the serials budget.
C104 & C105 – Regulating DRM & What It Means to Libraries
Moderator: Stephen Abram, VP, Micromedia Proquest
Featured Speaker: Keith Kupferschmidt, Vice President, Intellectual Property and Enforcement, Software & Information Industry Association
The Copyright Office
is viewing technologies to see if it can or should impose a DRM standard
for all digital content. What does this mean for libraries? Congress is
talking about legislating DRM standards. Publishers are weighing options
for deploying DRM. Will there be subscription price increases? Is this
the end to privacy and the start of more digital hassles? Will DRM deliver
greater access to archival content, eliminate administrative overhead,
and make more content available more of the time? Are library interests
being heard and taken into account by publishers and information policy
advocates? Draw your own conclusions and influence the key players by attending
this public debate on these hot topics in DRM. Ask provocative questions
of library, publishing, software, and government communities. Hear and
question those who will affect library use of digital content in the immediate
Organized and moderated
by Darlene Fichter, Data Coordinator, University of Saskatchewan
D101 – Riding Shotgun Down the Avalanche: Libraries & IT
Roy Tennant, Web & Services Design Manager, eScholarship Initiative, California Digital Library
Ever had the feeling
of going somewhere fast with very little to say about it? Welcome to your
job! Join Roy Tennant as he peeks into the near future to see where there's
clear sailing and where there are rough seas. Come hear how technologies
such as Web services, cross-database searching, digitization, and new standards
may change library collections and services.
D102 – Cool Tools for Library Web Sites
Project Manager, Northern Lights Internet Solutions Ltd.
Pack your toolbox
with great free or cheap Web tools. Mayes takes you on a whirlwind tour
of tools to create graphics and buttons, blogging
D103 – Web Site Redesigns & New Designs: Case Studies Focusing on User
Project Manager, Northern Lights Internet Solutions Ltd.
You want your Web
site to do it all: Highlight new resources and special services. Feature
in-house databases, and selected Web sites. Promote online access to full
text articles.... But how do you present all your resources and special
services without confusing your visitors? Marla Mayes discusses how iterative
usability testing helped Edmonton Public Library make key decisions as
it redesigned its site. This case study shows how Web surveys, log analysis,
user scenarios, and task-based testing were integral to the redesign process.
The second speaker, May Chang, takes us behind the scenes and describes
the information architecture of a virtual library tour on the NCSU Libraries
D104 – Writing for the Web
Wells Dimenstein, Contract Librarian, IBM Corporation
How is writing
for the Web different than writing for print media? The Web not only has
unique capabilities, such as hypertext, but also unique requirements. User
expectations must also be considered. Web writing varies with its purpose,
whether it is for promotion, bibliographic instruction, or information
sharing. What does it have in common with print writing for these same
purposes? Catherine Wells Dimenstein, a professional writer and author
of five novels, outlines the do's and dont's for successful Web writing.
Darlene Fichter, a Web developer and "Intranet Librarian" columnist for
ONLINE magazine, looks at classic mistakes with microcontent on library
sites and talks about strategies for getting library staff to be Web-savvy
D105 – Webmasters Roundtable: Tools, Standards & Usability
Data Coordinator, University of Saskatchewan Library
Looking for hot
tips, cool solutions, and exciting new ways to deal with Web design and
usability? This lively panel of experts shares tips, tools, and practical
advice for designing, managing, and maintaining Web sites.
Join your friends
and colleagues in the Exhibit Hall on Monday evening for this Internet
Librarian 2002 kick off event. This is the perfect opportunity to network
with your peers in a relaxed, friendly atmosphere over some food and drink.
What a great way to start the week!!
|Internet Librarian 2002|