Evolving Internet Technologies: Search Engines
9:00 a.m. – 9:45 a.m. 

Danny Sullivan, Calafia Consulting, & creator of Search Engine Watch 

This session by one of the world’s leading authorities and Internet pioneers examines changes to major Web wide searching tools over the past year. He touches on search engine size developments, use of human beings, use of off-the-page criteria such as link analysis, the monetization trends — paid links, paid inclusion, etc. — attempts to improve search refinement, and more. He also discusses the implications of the evolving changes for Internet librarians and gives us some insight as to what to expect next year. 

TRACK A • Content Management — Wireless Applications 
[Rooms C104-105] 

Moderated by Cindy Hill, Sun Microsystems
 

Session A301 

Streaming Content to Wireless Devices
10:30 a.m. – 11:15 a.m. 

Steve Arnold, President, Arnold Information Technologies 

Arnold reviews the ROI (return on investment) forces that drive wireless information applications for medicine and other industries. These factors include [1] increasing the speed with which specific processes can be completed, [2] expanding opportunities for flexible work place options, [3] expediting data verification and data validation, [4] creating new ways to access “on point” content like information about medication, regulatory requirements, and similar “fact based inquiries,” and [5] expanding opportunities for real-time and remote medical collaboration. In most health care delivery settings, the cumulative benefit of two or more of these ROI metrics provides a solid foundation on which to build wireless information delivery and access services in practice areas where the type of work and services delivered warrant the use of wireless technologies. The presentation concludes by looking at the opportunities for publishers and content providers in the wireless space. 

Utilizing PDAs for Just-in-Time Retrieval of Medical Information
11:30 a.m. – 12:15 p.m. 

Keir Reavie, Education Coordinator for Clinical Programs, Library and Center for Knowledge Management, University of California San Francisco 
Sandra Kendall, Mount Sinai Hospital 
Jason Weshler, Mount Sinai Hospital 

This presentation explores the use of personal digital assistants (PDAs) as a tool to assist physicians and medical students with the retrieval and use of information from bibliographic databases and the Internet to support patient care. Applications that can be used to create, transfer and use resources on PDAs are discussed, along with future considerations for using this developing technology to better assist physicians to retrieve and use medical information on a just-in-time basis within their clinical practice. 

Join us in the Exhibit Hall at 1:15 p.m. for coffee, ice cream, and door prizes. 

Session A303 

VoIP, WAP, and Beyond!
2:00 p.m. – 2:45 p.m. 

Greg Notess, Reference Librarian, Montana State University-Bozeman Library, Webmaster of Search Engine Showdown, & author of Government Information on the Internet

VoIP (Voice over IP), WAP (Wireless Application Protocol), SMS (Short Message Service), VoxML (Voice XML)—alphabet soup? You bet! Join us for a look at the newest voice and wireless technologies and their potential library applications. Discover the latest trends in information sharing using Internet telephony, wireless e-mail, dial-in audio and mobile alert services delivered to hand-held PDAs and cell phones. What sounds like science fiction today will be an everyday reality tomorrow ... and will inevitably change the way we design and deliver information services for our growing population of mobile customers. Come have a peek at the next Big Thing! 

Nomadic Computing: Where Is It Leading Academia?
3:00 p.m. – 3:45 p.m. 

Vicki Coleman, Director, Clemons Library, University of Virginia 
Denise Stephens, Director, Anschutz Library, University of Kansas 
Bertie Greer, Assistant Professor, Northern Kentucky University 

Universities are in the midst of some truly groundbreaking changes in the area of wireless computing and sharing content. One of these changes has to do with nomadic computing. In this session, panelists discuss their predictions for the impact of nomadic computing on: 

• The way students learn 
• How faculty will teach and conduct research 
• Leadership with respect to technological change 

Are We There Yet? Corporate Visions of Personal Computing Space
4:00 p.m.  – 4:45 p.m. 

Eric Flower, Librarian, University of Hawaii-West Oahu 
Cindy Hill, Manager, SunLibrary, Sun Microsystems 
Mary Lee Kennedy, Director, Knowledge Network Group, Microsoft Corporation 

Join us as we view and review Microsoft’s Information at Your Fingertips: 2005 and Sun Microsystem’s Starfire: A Vision of Future Computing. Made during the mid-1990s, these forward-looking videos have become the star charts of computing space. Watch the videos, and help the panel figure out just where we are today, and how far we have to go, to attain these visions. 
 

Search lessons, misinformation, search engines and search strategies—join us and hear how the experts face searching challenges on the Web! 

Moderated by Dee Magnoni, Zephyr Information Services
 

Session B301 

Search Engines & Enterprise Information Portals
10:30 a.m. – 11:15 a.m. 

Avi Rappoport, Search Analyst, Complete Guide to Search Engines for Web Sites, Intranets, and Portals, & www.searchtools.com

This session focuses on how an internal enterprise search engine can ferret out useful information so people can locate useful reports and documentation, discover related projects, find company experts, and generally make best use of their internal resources. It describes some ways to tweak the internal system for best results and to encourage log analysis and usability testing. It looks at the ROI of a simple search engine versus a more complex taxonomy and categorization system. Rappoport includes some good stories from the real world. 

Search Lessons Learned: Identifying, Evaluating and Validating CyberGuides
11:30 a.m. – 12:15 p.m. 

Bonnie Burwell, Burwell Information Services 
With input from Nora Paul, Director, Institute for New Media Studies, University of Minnesota and Margot Williams, Research Editor & Internet Trainer, The Washington Post, co-authors of Great Scouts! Cyberguides for Subject Searching on the Web

Based on pre-conference interviews, this session first looks at the sources, tools and techniques Paul and Williams find most useful to keep Great Scouts!, their inventory of subject-based directories of Web resources, current and relevant.  It moves on to discuss some new techniques you can use to create your own "cyberguides" to subject based resources. 
 

Join us in the Exhibit Hall at 1:15 p.m. for coffee, ice cream, and door prizes. 

Session B303 

The Future of Web Search
2:00 p.m. – 2:45 p.m. 

Chris Sherman, Associate Editor, SearchEngineWatch.com; President, Searchwise, & co-author of The Invisible Web: Uncovering Information Sources Search Engines Can’t See

New technologies are on the way that promise to dramatically alter the Web search landscape, changing not only the way you search but the types of information you’ll be able to retrieve. These technologies cover the gamut from powerful data-mining tools that intelligently extract information from the Invisible Web, to sophisticated linguistic and visual interfaces that let you manipulate information in new ways. Our speaker shares his expertise and insights with respect to these technologies and the future of Web searching. 

What Searchers—And Their End-Users—Need to Know
3:00 p.m. – 3:45 p.m. 

Claudia Striepe, Bibliographic Instruction Librarian, and 
Judy Harris, Collection Development Librarian, El Camino College 

On the road to becoming the best searchers? Learn to search even better yourself and find out more about what you should teach end-user clients. Based on their experience with training faculty and students, the speakers focus on search strategies and tips as well as alternative retrieval tools. They discuss how to develop the right terminology and target the right sources for any search and any searcher. They provide tips for navigating and evaluating the new information search and retrieval tools that are emerging: Vivisimo, Searchshot, Ixquick, and others, as well as low-cost periodical services like Magportal and Findarticles. 

Are We There Yet? Corporate Visions of Personal Computing Space
4:00 p.m.  – 4:45 p.m. 

Eric Flower, Librarian, University of Hawaii-West Oahu 
Cindy Hill, Manager, SunLibrary, Sun Microsystems 
Mary Lee Kennedy, Director, Knowledge Network Group, Microsoft Corporation 

Join us as we view and review Microsoft’s Information at Your Fingertips: 2005 and Sun Microsystem’s Starfire: A Vision of Future Computing. Made during the mid-1990s, these forward-looking videos have become the star charts of computing space. Watch the videos, and help the panel figure out just where we are today, and how far we have to go, to attain these visions. 
 

Moderated by Pamela Cibbarelli, Cibbarelli’s
 

Session C301 

Techno-Geeks: Gadgets, Gadgets, Gadgets
10:30 a.m. – 11:15 a.m. 

Barbara Fullerton, Electronic Sources Librarian, Pioneer Hi-Bred International 
Brian Neale, Director of Information Technology, Meyers Nave 

There are many, many technology gadgets on the market today. Meet an IT director and an electronics resource librarian as they introduce new gadgets for the 21st century. Gadgets include palm pilots, e-readers, blackberries, digital cameras, zip drives, handheld scanners, e-markers, scanners, portable printers, etc. The speakers discuss and show how the products are used in the workplace. 

Video Streaming Applications: QuickTime, Real, and Windows Media
11:30 a.m. – 12:15 p.m. 

Yuwu Song, Web Developer/Instruction Librarian, Arizona State University 

Streaming technology allows multimedia servers to deliver content in a continuous stream that can be decoded and played back shortly after being received. To download a traditional video clip it may take several minutes, while a streamed video clip can start to play within seconds. This capability makes streamed presentations time-saving—even on a 28.8 modem. There are a number of different video streaming technologies currently available. QuickTime, Real, and Windows Media represent the three most widely used streaming applications in the field. This presentation makes a comparative study of the strengths and weaknesses of the three primary video streaming tools. 

Join us in the Exhibit Hall at 1:15 p.m. for coffee, ice cream, and door prizes. 

Session C303 

Win2K and Public Access Computers
2:00 p.m. – 2:45 p.m. 

Julia E. Schult, Access/Electronic Services Librarian, Elmira College 

One of the biggest questions for librarians who oversee public access computers is “When to Win2K?” Creating a secure yet flexible computer environment for your library users is quite a challenge, and as libraries move to Windows 2000, most will have to reconfigure their public Internet workstations. The speaker shows how her small college library configures tamper-proof Windows 2000 PCs on an NT network, using hardware, software, and systems controls to provide library patrons with a fully-enabled yet reliable research experience 

Internet Tool Shop
3:00 p.m. – 3:45 p.m. 

Jim Hunter, The Columbus Dispatch

This presentation is a fast-paced demo of 20-30 Internet tools, recommended by a news librarian. It provides tips about a wide range of tools that can be used in your daily work as well as integrated into your intranet sites. 

Are We There Yet? Corporate Visions of Personal Computing Space
4:00 p.m.  – 4:45 p.m. 

Eric Flower, Librarian, University of Hawaii-West Oahu 
Cindy Hill, Manager, SunLibrary, Sun Microsystems 
Mary Lee Kennedy, Director, Knowledge Network Group, Microsoft Corporation 

Join us as we view and review Microsoft’s Information at Your Fingertips: 2005 and Sun Microsystem’s Starfire: A Vision of Future Computing. Made during the mid-1990s, these forward-looking videos have become the star charts of computing space. Watch the videos, and help the panel figure out just where we are today, and how far we have to go, to attain these visions. 
 

Moderated by Richard Hulser, Infotrieve
 

Session D301 

Digital Rights: Just What Can We Expect?
10:30 a.m. – 11:15 a.m. 

R.J. (Bob) Huggins, President & CEO, Cold North Wind 
Gail Dykstra, Dykstra Research 
Although digital content and materials offer us tremendous opportunities, they are also a mine-field in terms of copyright and usage rights. This session introduces us to the emerging world of digital rights and digital rights management, and what we can expect to see from the creators and publishers of digital materials, and those developing the rights management. It’s a world that information professionals must understand and must be prepared for to avoid the mines. 

Negotiating and Contracting for Digital Materials
11:30 a.m. – 12:15 p.m. 

Toby Pearlstein, Director, North American Information Services, Bain & Co. 

Negotiating and contracting for content has never been easy. With so many digital materials now available, and so many contract and delivery options, it’s even more critical to be fully prepared to negotiate the best deal and to then manage the contract effectively and easily. This seasoned contracting specialist explains the points to be aware of during the negotiating and contract management process, discusses where negotiation fits into the product/service acquisition process as well as what questions to ask, and provides some lessons learned from personal experience. 

Join us in the Exhibit Hall at 1:15 p.m. for coffee, ice cream, and door prizes. 

Session D303 

Web Law Management: Compliance with Web-Related Laws
2:00 p.m. – 2:45 p.m. 

Saundra Kae Rubel, Web Law Manager, Nortel Networks, Inc. 

This presentation provides the basic information a librarian, Web manager, or Web designer/developer must know to avoid liability. Topics to be covered include creating privacy policies, copyright and use of images and content on the Web, designing for accessibility, use of cookies and Web bugs, opt-in/opt-out policies and international concerns of global Web presences. 

Global Content Deployment: Licensing & Rights
3:00 p.m. – 3:45 p.m. 

Peter Pearson, Manager, The Coca-Cola Company 

Like many global firms, Coca-Cola is licensing content to deploy in many countries. Pearson discusses the issues they are dealing with, the tactics they are exploring and the lessons learned so far. 

Are We There Yet? Corporate Visions of Personal Computing Space
4:00 p.m.  – 4:45 p.m. 

Eric Flower, Librarian, University of Hawaii-West Oahu 
Cindy Hill, Manager, SunLibrary, Sun Microsystems 
Mary Lee Kennedy, Director, Knowledge Network Group, Microsoft Corporation 

Join us as we view and review Microsoft’s Information at Your Fingertips: 2005 and Sun Microsystem’s Starfire: A Vision of Future Computing. Made during the mid-1990s, these forward-looking videos have become the star charts of computing space. Watch the videos, and help the panel figure out just where we are today, and how far we have to go, to attain these visions.