Computers in Libraries

Cover Image VOLUME 21, NUMBER 8 SEPTEMBER 2001  
Computers in Libraries
Complete Coverage of Library Information Technology 

This Month: Reaching Potential Library Users Electronically

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FEATURES
Prescription for Successful Marketing[Full Text]
This hospital library director hired a part-time marketer, and they concentrated on what their doctors and nurses needed, arranged to get the resources, set them up, then launched an aggressive training program that took librarians into their customers' domains. Here's their prescription for getting to the forefront of a busy organization.
by Sandra Kendall and Susan Massarella
Page 28
Why Your Library Needs a .Org, .Com, and .Net!
Many information seekers think there's something great about going to a .com. If you can't convince them that there's good information at your .edu, then add new dimensions to your own domain names. This university bought more domain names and used URL masking so that people who clicked on the new addresses were sent into the library's existing Web pages. Their experiments with this interesting twist were pretty successful!
by Robert H. McDonald
Page 34
Going Prime Time with Live Chat Reference
Here's the story of a library system that set up a live chat reference service. This group designed a pilot program and promoted it a little so as not to get an overwhelming response. Still, the Sunday-night pilot was so successful that it turned into a weeknight service that got positive attention from both press and peers alike.
by Tara J. Hoag and Edana McCaffery Cichanowicz
Page 40
Enabling End-User Shopping on Our Corporate Library's Intranet
These busy business librarians decided to serve their users better by setting up a specialized search site for any individual or department that wanted one. Using portal-type technology allowed them to take this "customer of one" approach, giving each user exactly what he or she wanted in an easy-to-find format.
by Anne Little and Kathleen Millington
Page 46
COLUMNS
The View from the Top Left Corner 
Measuring Network Traffic[Full Text]
by Michael Schuyler
Page 55
Digital Librarianship
Promoting the Library by Using Technology
by Péter Jacsó
Page 58
Techman's TechPage
Capitalizing on Customer Service Redundancies
by D. Scott Brandt
Page 61
Online Treasures
Reading Is 'In'
by Janet L. Balas
Page 64
DEPARTMENTS
Editor's Notes
Does Your Manager Know?[Full Text]
by Kathy Dempsey 
Page 6
The In Box Page 8
Newsline[Full Text] Page 10
People & Places Page 67
SPECIAL SECTIONS
How to Contribute to CIL 2002[Full Text] Page 33
Internet Librarian 2001 Conference Preview Page 50
ADVERTISING
Library Tech Connection [PDF] Page 71
Index to Advertisers Page 72
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© 2001