for Successful Marketing
library director hired a part-time marketer, and they concentrated on what
their doctors and nurses needed, arranged to get the resources, set them
up, then launched an aggressive training program that took librarians into
their customers' domains. Here's their prescription for getting to the
forefront of a busy organization.
Kendall and Susan Massarella
Your Library Needs a .Org, .Com, and .Net!
seekers think there's something great about going to a .com. If you can't
convince them that there's good information at your .edu, then add new
dimensions to your own domain names. This university bought more domain
names and used URL masking so that people who clicked on the new addresses
were sent into the library's existing Web pages. Their experiments with
this interesting twist were pretty successful!
Prime Time with Live Chat Reference
story of a library system that set up a live chat reference service. This
group designed a pilot program and promoted it a little so as not to get
an overwhelming response. Still, the Sunday-night pilot was so successful
that it turned into a weeknight service that got positive attention from
both press and peers alike.
J. Hoag and Edana McCaffery Cichanowicz
End-User Shopping on Our Corporate Library's Intranet
business librarians decided to serve their users better by setting up a
specialized search site for any individual or department that wanted one.
Using portal-type technology allowed them to take this "customer of one"
approach, giving each user exactly what he or she wanted in an easy-to-find
Little and Kathleen Millington
View from the Top Left Corner
by Michael Schuyler
Promoting the Library
by Using Technology
Capitalizing on Customer
Reading Is 'In'
Your Manager Know?
by Kathy Dempsey
|How to Contribute
to CIL 2002
Librarian 2001 Conference Preview
Tech Connection [PDF]