Volume 20, Number 5 May 2000
Need funding? Let the Net work for you!
by Karen Kurzeja and Brett Charbeneau
Focuses on an innovative idea for soliciting funds to help support
the Williamsburg (VA) Regional Library's summer reading program: Ask
for a specific amount of money and reward the giver with a home page
on the Web to acknowledge their support of the program. States that
ideas, forms, and technology were streamlined in order to raise
money for the library without wasting staff time. Relates that a
personalized mailing campaign targeted local businesses with some
appropriate clip art and samples of what a home page could do for
them. Says that donors were offered levels of Web pages according to
the donation, and a Web site template was set up to keep things
simple. Adds that loyal and generous donors from past years were
also given their own Web sites as a way of saying thank you.
Concludes that the program was fun, creative, and a good chance to
express appreciation to past donors too.
Internet & Personal Computing Abstracts
© 2000 Information Today, Inc.