PreConference:
Sunday, March 9
Workshop 1
- 9:00 a.m. - 4:30 p.m.
- Making Successful Change Happen
- Barbara Spielgelman, Manager, Technical Information and Communication, Westinghouse
Electric Corporation, Energy Systems Business Unit
This full day workshop presents a structured methodology designed to help groups or
organizations implement major change successfully. When most people think about the
barriers to change, they focus on technology and process issues: what needs to
change and how will we change it? In fact, most changes fail because of the human
elements that cause resistance to change. The methodology presented enables
participants to assess and then manage these critical human elements. The approach
identifies specific strategies to reduce resistance problems and increase the level
of support for the change.
Workshop 2
- 9:00 a.m. - 12:00 p.m.
- Understanding the Commercial Internet:
New Roles For Information Professionals
- Michel Bauwens, Internet Consultant/Cybermarketeer, IO Communications
As companies are rapidly --virtualizing-- through intranets and Internet-based
electronic commerce applications, the role of information professionals shifts to
new areas, and new opportunities arise. The aim of this half day workshop is to
empower information professionals to undertake new high visibility roles in their
companies Internet and external Internet and WWW projects. It will give attendees a
deep understanding of the issues and applications surrounding the commercialization
of the Internet. It will review the state-of-the-art in interactive marketing,
online advertising, electronic commerce, as well as knowledge transfer issues in
intranets, with a keen eye to the role of information professionals. Issues related
to searching the Internet, business information sources, and competitor analysis,
will also be reviewed. The workshop leader, Michel Bauwens, is a former information
manager at British Petroleum, where he developed one of the early virtual
information centers, and is now an experienced Internet consultant and
"cyber-marketeer."
Workshop 3
- 9:00 a.m. - 12:00 p.m.
- Web Authoring
- John Makulowich, Vice President, The Writers Alliance, Inc.
This half day workshop covers the basics of how to publish on the World Wide Web. It
is for the Internet novice, and will be useful to those who seek to expand their
customer base, profile their organizations, products and services, wish to explore
new avenues to distribute their magazines and newsletters, or share their expertise
and special viewpoints. Topics covered include:
- the A-B-Cs of creating a Home Page on the WWW
- how to create a Home Page to distribute by e-mail
- how to view your work as you develop your page
- how to test and validate your home page
- the key Web pages for gathering more information
Workshop 4
- 9:00 a.m. - 12:00 p.m.
- Writing a Library Technology Plan
- Sara Laughlin, Institutional Advancement and Planning Specialist
Dennis Tucker, Director of Project Hi-Net, Indiana Cooperative Library Services Authority
Bringing new technology into the library changes every aspect of the library's
operation, from acquisitions, cataloging, and reference to staffing and building
design. Now more than ever, libraries need to have a plan. In fact, more and more
funding sources are requiring a written plan. This half day workshop will present a
community-based technology planning process that can be used in any type or size of
library and views model plans that can serve as prototypes. The workshop prepares
participants to write a plan, including forming a broad-based community advisory
group, assessing community needs and current library technology, creating a vision,
goals and objectives, defining resources, selling the plan, evaluating outcomes, and
keeping the technology plan current. Participants will leave this fast-paced and
highly participatory workshop with draft planning outlines for their own libraries,
copies of sample technology plans for libraries of various sizes and levels of
technology, and a bibliography of current trends and resources.
Workshop 5
- 9:00 a.m. - 12:00 p.m.
- Teaching the Internet in 50 Minutes
- Scott Brandt, Technology Training Librarian & Assistant Professor, Purdue University Libraries
This half day workshop is aimed at instructors and trainers who have a short amount
of time in which to teach beginning users how to find, use and evaluate information
on the Internet. It focuses on how to identify the most important objectives to
cover; the importance of distinguishing between --soft-- and --hard-- objectives;
integrating training objectives and conceptual understanding; understanding a user's
mental model of information seeking; building a base model of instruction which
targets the learner; and determining how to incorporate experiential learning
exercises. Based on Brandt's 5 years experience teaching, training, and presenting
workshops on using and --training-the-trainer-- on the Internet, this workshop allows
participants to work through the steps (hands-on) to build a working model which
they can take home with them.
Workshop 6
- 9:00 a.m. - 12:00 p.m.
- Web Graphic Design for Librarians
- Hope Tillman, Babson College
Walt Howe, Delphi Internet Services Corp.
This half day workshop is for those who are interested in going beyond the basics of
using HTML (hypertext markup language) to learn how to put graphics on their web
pages and to manage the work of others to achieve the right results. Topics to be
covered include: the role of graphics in overall web site planning and design, the
selection of appropriate software tools, the use of different types of art, such as
text art, clip art, original drawings, or photographs, the use of digital cameras
and scanners, sources of art work, including copyright implications for using
graphics on the web, how to talk to a professional artist or photographer to get
them to do what you need for your web page, and the limitations placed on the site
by HTML, browsers, and computer hardware. The presenters will take you on an
entertaining educational journey to help you make your web sites easier to navigate
and more fun to visit.
Workshop 7
- 1:30 p.m. - 4:30 p.m.
- Gathering Competitive Intelligence on the Internet
- John Makulowich, Vice President, The Writers Alliance, Inc.
This half day workshop will systematically probe the nooks and crannies of the
Internet to show users how to collect information on competitors, organizations,
industries, markets and the economy. By the conclusion of the workshop, participants
will be able to:
- develop a search strategy for gathering competitive information
- identify the key sites for competitive data
- monitor product introductions and promotions
- use different tools to search in often overlooked hosts
- gather comments about competitor products and services
Workshop 8
- 1:30 p.m. - 4:30 p.m.
- Re-Creating Your Information Services with New Technologies
- Stephen Abram, Director, Corporate and News Information, Micromedia Limited
Rebecca Jones, Principal, Dysart & Jones Associates
With the plethora of new technologies rapidly hitting the market, it's difficult to
identify those which will have the greatest impact on your services. And, with
increasing demands from your clients, it's difficult to know what services you
should be providing! This workshop is specifically designed to help you get the
most out of this conference by providing you with a framework for viewing the
exhibits and determining which types of technologies you want to investigate.
Workshop leaders will help you answer these questions:
- case studies: what types of services are other libraries offering and what technologies are they using?
- methodologies and ideas: why should services be --re-created-- and how?
- decision-making criteria: how do libraries determine which technologies are needed for your specific services?
- technology types: what's out there now? what's emerging? what's their impact on library services?
The instructors will challenge you to view your services and technology use in terms
of meeting clients' current and emerging needs. The interactive team teaching
technique allows you to share both the experiences of the instructors and of your
fellow participants.
Workshop 9
- 1:30 p.m. - 4:30 p.m.
- Advanced Internet Searching with the Major Net Finding Aids
- Greg R. Notess, Reference Librarian, Montana State University-Bozeman Library
This half-day advanced workshop takes an in-depth look at the major Internet search
engines and finding aids. Explore the features and limitations of the principal
Internet indexes including Alta Vista, InfoSeek, Lycos, Yahoo--or whatever has
replaced these by the time of the conference! Each search engine uses different
search syntax, with varying levels of support for Boolean operators, proximity
operators, truncation, and field searching. The indexes are created differently,
vary in scope, and sport widely divergent interfaces, yet all can be very effective
tools for information retrieval and finding relevant sites on the Internet. Learn
tips and techniques, effectively use each of these search engines to their maximum
potential, and contrast their limitations with each other.
Workshop 10
- 1:30 p.m. - 4:30 p.m.
- How to Create a Web Page for Your School
- Linda C. Joseph, Library Media Specialist, Columbus Public Schools
How do I successfully integrate the resources available on the Internet into a
useful library home page? Learn how to design and create a page that will help you
work with teachers and students. In this hands-on workshop you will learn the basics
of home page construction and what kinds of information to include. Then, through a
step-by-step tutorial you will create your own page.
Workshop 11
- 1:30 p.m. - 4:30 p.m.
- Local Area Networks: Internet Access and Intranet Services
- Marshall Breeding, Vanderbilt University
Many libraries have developed local area networks for their library automation
systems and for office automation needs. This half day workshop deals with
integrating Internet services into those existing library networks. It presents
information on how to prepare such networks for access to the Internet and how to
integrate them into organizational intranets. The Internet and intranets are based
on TCP/IP networking methods and on Web-based services. The workshop will teach the
basics of these networking methods, emphasize the development of local web servers
and gateways for delivering library services via web browsers, and will include the
Web-gateways that are now available for almost all integrated library systems.
Copyright © 1997, Information Today, Inc.
