In 3+ years of research on enterprise deployment of mobile content, FreePint has seen stunning acceleration of activity around delivering content to mobile devices. From “Not interested!” in Year 1, to “Could be, let’s see” in Year 2, to “We need to figure this out NOW!” in Year 3,mobile content has jumped up the priority list with incredible speed. Libraries have to manage their organization’s mobile strategy as a service provider, an aggregator of content and a user, and each of these areas offers plenty of challenging questions: App or platform? Which content, in which format? Cutdown website or native development? How to work with vendors around contracts and licensing? Bring-your-own-device or restricted devices? And what about security? Get the tools to take back to your own organizations to evaluate the landscape and ask in collaboration with the others (leadership, IT, users) who needs to be part of your mobile strategy and solutions.