Marie Bloechle is the Electronic Acquisitions Librarian at the University of North Texas with library expenditures in excess of $4 million for electronic subscriptions and services. She also has a depth of experience with special libraries, most recently as a market researcher with Verizon where she spent most of a decade marketing electronic resources to the employees at this Fortune 500 company. At UNT, we created a mobile library site and use OPAC-generated QR codes—as well as ones scattered throughout the physical buildings—to link users' smartphones to additional information and e-resources.