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Conferences > Computers in Libraries 2012
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March 21 - 23, 2012
Hilton Washington
Washington, DC
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W23 Analyzing Website Usage with Google Analytics

Saturday, March 24, 2012
9:00 AM 12:00 PM
, Web Services Librarian, University of Pittsburgh
, GovInfo Librarian, University of Saskatchewan Library

This interactive workshop introduces Google Analytics, a powerful, easy-to-use, and free website usage measurement tool. Participants learn how to set up, collect, monitor, and intelligently analyze their website usage data to better understand their users and their sites. Users will leave the session ready to implement Google Analytics on their library site and to make use of its powerful visualizations to make informed decisions about their site structure and content.

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