March 21 - 23, 2012
C301 – Imagine and Dream Big About Your Library
Friday, March 23, 2012
10:30 AM – 11:15 AM
Editor, Marketing Library Services newsletter and Owner, Libraries Are Essential consultancy
What can bring your library back to life after these difficult times? How can you predict what customers will want? This thought-provoking session answers those questions, suggests strategies, and helps guide your thinking to a compelling future for your library. Dempsey talks about how libraries imagine their future by thinking about the Phoenix, that mythical bird that arises from the ashes. Jones describes how libraries have been “standing in the future” to create detailed visions that are much more than plaques on the wall. She shows cases of libraries that have successfully used this method to create and, most importantly, execute their strategic plans.
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