Higher education is shifting from the passive use of audio, video, and graphics in its curricula to incorporating instruction and assignments that involve digital media creation. This session features two case studies: Loyola/Notre Dame Library’s experiences with equipment and software, staffing, training, and marketing, and McMaster University’s creation of Lyons New Media Centre with amenities such as a gaming theatre, editing suites, a 9’x12’ video wall, a dedicated classroom, and a green screen. Hear about the exciting services both are providing.