March 21 - 23, 2012
B304 – Target Marketing with GIS
Friday, March 23, 2012
2:45 PM – 3:30 PM
Communications & Marketing Director, Topeka and Shawnee County Public Library
The Topeka and Shawnee County Public Library has been using geographic information systems (GIS) mapping and market segmentation for strategic planning and marketing since 2007. This library is gaining new customers using data, not perception, to make decisions and allocate resources. Learn about their strategies, implementation and see how you can use their roadmap to build a data driven direct strategy in your area.
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