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Conferences > Computers in Libraries 2011
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North America’s Largest Technology Conference & Exhibition for Librarians and Information Managers
Computers in Libraries 2011
March 21 - March 23, 2011
Hilton Washington
1919 Connecticut Ave. NW • Washington DC
Strategic Focus & Value for Library Communities
ProgramSpeakersExhibitors List
Download PresentationsCIL2011 at LibConf.comInternet@Schools
Previous CIL Conferences
General Conference Monday, March 21, 2011
Track A:
Information Discovery & Search
Track B:
Web Presence & Experience
Track C:
Communities & Collaboration
Track D:
Marketing & Measuring
Track E:
Internet@Schools
OPENING KEYNOTE Google Books: Strategic Focus & Value to Library Communities
9:00 AM 9:45 AM
James Crawford, Engineering Director, Google Books

The Google Books project has the modest goal of scanning all of the world’s books, converting them to digital form, and making them searchable and accessible. To date, more than 15 million books, containing 5-billion-plus pages and 2 trillion words have been scanned and indexed. However, challenges remain. Google continues to innovate on ranking of book results, display formats for new devices, and improvements in scan quality. The cost of accurately identifying the owner of the digital rights has emerged as an important nontechnical challenge to opening up many millions of out-of-print books. Crawford addresses these challenges and looks at some of the new opportunities arising from the emerging digital books corpus — from social collaboration to linguistic analysis and other new areas that are only beginning to be discovered. He shares the latest on the emerging ebook market, including Google’s entry into selling ebooks and discusses how this forms a key part of Google’s approach to making all books accessible and useful.

General Conference Monday, March 21, 2011
Track A Information Discovery & Search

Tools, tips, and techniques for online search are the highlight of this track – presented by industry experts and practitioners. Hear what’s new with search engines, search tools and applications, visual and geospatial technologies for illustrating search results in exciting ways, and more.

Moderated by Sarah Houghton, Director, San Rafael Public Library
Coffee Break - Exhibit Hall Opens
9:45 AM 10:30 AM
A101 Super Searcher Strategies & Tips
10:30 AM 11:15 AM
Mary Ellen Bates, Principal, Bates Information Services, Inc.

Our celebrated super searcher and host of Searchers Academy returns with one of the most popular conference sessions to help you turbocharge your web research. With up-to-the-minute updates and jampacked-with-valuable-tips, Bates helps you become a super searcher by sharing strategies for more effectively searching the web.

A102 Search Engine Update
11:30 AM 12:15 PM
Greg Notess, Faculty & Graduate Services Librarian, Montana State University

What’s new in the search engine (SE) world? Notess casts a discerning eye on the SE landscape and shares key changes and new directions, looks at what the future holds, and discusses the implications of these evolving changes for librarians and researchers. Gain solid insights from our experienced searcher and SE watcher.

Lunch Break - A Chance to Visit the Exhibits
12:15 PM 1:30 PM
A103 Search: Quick Tips for Adding Value
1:30 PM 2:30 PM
Ran Hock, Principal, Online Strategies
Gary Price, Co-Founder, INFODocket & FullTextReports
Marcy Phelps, President, Phelps Research and Author, Research on Main Street: Using the Web to Find Local Business and Market Information
Tasha Bergson-Michleson, Instructional and Programming Librarian, Castilleja School
Tamas Doszkocs Ph.D., Computer Scientist, President, WebLib

This Pecha Kucha-like session features experts and practitioners with lots of tips to share about searching “real-time” material — tracking events, issues, places, brands, jobs, etc., in searchable real-time content such as major news sources, blog postings, forums, image and video postings; getting the best from Bing; top tools for adding value to search and creating products and services for clients; using semantic search; and more.

Coffee Break - In the Exhibit Hall
2:30 PM 3:15 PM
A104 Visualization & Geospatial Technologies
3:15 PM 4:00 PM
Samara Omundson, Director, Insight & Analytics, Waggener Edstrom Worldwide
Emily Wheeler, Manager, Insight & Analytics, Waggener Edstrom Worldwide
Paul Schirle, GIS Analyst, Congressional Research Service, Library Of Congress and GISP

We all continue to be overwhelmed by the formidable ocean of data and information washing over us through a variety of different channels and formats. This session explores how data visualization tools and techniques can help to better understand, interpret, and explain large quantities of data and information. It specifically addresses how the application of search, text, and data visualization enables more efficient “boiling of the ocean” of data so more time can be spent formulating valuable conclusions, implications, and recommendations. Schirle provides a case study of how a geospatial information system (GIS) offers a unique and important mechanism to support parliamentary deliberations. CRS uses the extensive analysis and visualization capabilities within a GIS to help make complex issues more easily and fully understandable to Congress, and to identify relationships between objects, places, and policies that effect legislative deliberations and public policy outcomes.

A105 Semantic Web Apps for Researchers: VIVO
4:15 PM 5:00 PM
Margeaux Johnson, Science & Technology Librarian, Marston Science Library, University of Florida
Alex Rockwell, IT Expert, University of Florida
Nicholas Rejack, Ontologist and Metadata Expert, Marston Science Library, University of Florida
Paul Albert, Digital Services Librarian, Weill Cornell Medical Library
Ying Ding, Assistant Professor of Information Science, School of Library & Information Science, Indiana University

VIVO is an NIH-funded research tool developed by Cornell for discovering information about researchers, their accomplishments, professional activities, and research interests. It supports open development through simple, standard semantic web technologies. The ultimate goal is to facilitate collaborations among researchers. Content in any local VIVO installation may be maintained manually or brought into VIVO in automated ways from local systems, commercial vendors, government agencies, or professional organizations. The data is stored as RDF using standardized ontologies to enable linked data. This session starts with a brief overview of the VIVO collaboration and local VIVO implementation at the University of Florida where data is harvested from both local sources (HR, grants databases, course catalogs) and external sources (PubMed, Collexis, ISI Thompson Scientific). This is followed by a panel discussion touching on VIVO.

Reception in the Exhibit Hall
5:00 PM 5:45 PM
General Conference Monday, March 21, 2011
Track B Web Presence & Experience

Get tips, ideas, and insights from our experienced and knowledgeable speakers who cover the range of activities necessary to build a successful web presence. They talk about design, implementation, learning about users, programming, and dreaming about future developments.

Moderated by Darlene Fichter, GovInfo Librarian, University of Saskatchewan Library
Coffee Break - Exhibit Hall Opens
9:45 AM 10:30 AM
B101 Building Great Websites
10:30 AM 11:15 AM
Amanda Etches, Head, Discovery & Access, University of Guelph
Aaron Schmidt, Principal, Influx Library User Experience and & Publisher, walkingpaper.org

This session focuses on making great library websites by examining what makes other websites successful. Expect some important do’s and don’ts and be ready to geek out about things like web forms, web writing, and white space. Our experienced designers will leave you with a list of big and small ideas to make your library’s website easier to use and more engaging.

B102 Improve Your Website Now!
11:30 AM 12:15 PM
Laura Solomon, Library Services Manager, Ohio Public Library Information Network (OPLIN)
Alexandra Radocchia Zealand, Web Editor, New Media Developer and Video Producer, Web Team, Arlington Public Library and PLA, VLA, ALA
Stacia Aho, Library Web Master, Arlington Public Library
Jonathan Newton, Library Web Programmer, Arlington Public Library

Let’s face it — we can’t always overhaul our library’s entire website. Sometimes, we just need ways to improve on what we have, due to cost, expertise, or political barriers. There are lots of things you can do with very little to improve your library’s site. Solomon provides some quick and practical ideas about potential ways to polish your site without busting your library’s budget or eating up tons of staff time. Zealand and company provide a case study of how one medium-sized public library created a large web presence through the seamless integration of a library news blog and social media into the official website, using free web tools — Blogger, Yahoo! Pipes, Facebook, Twitter, and more, creating an active online community for library users, staff, and volunteers.

Lunch Break - A Chance to Visit the Exhibits
12:15 PM 1:30 PM
B103 Mining Data to Learn About Libraries & Users
1:30 PM 2:30 PM
Zeth Lietzau, Manager, Digital User Experience & Community Technology Center, Denver Public Library
Jamie Helgren, Research Fellow, Library Research Service
Pascal Lupien, Research and Scholarly Communications Librarian, University of Guelph
Randy Oldham, Web Development Librarian, University of Guelph

In the midst of discussion about how to best utilize emerging technologies to reach out to patrons, the LRS has been studying how prevalent these technologies are in libraries, and examining the characteristics of libraries that are adopting them. Our speakers share the findings of the 2010 study, detailing how the landscape has changed since the inaugural research in 2008. Lupien discusses how a library team developed a more user-focused approach to emerging services development by asking students a number of questions designed to guide library priorities and looked at their use of technology, as well as their preferences and online behaviors. Lupien and Oldham share the results of this research, which challenge some of the assumptions made by librarians about Millenials and technology, and highlight the key findings to guide and inform libraries as they establish priorities in developing emerging services.

Coffee Break - In the Exhibit Hall
2:30 PM 3:15 PM
B104 In Pursuit of Library Elegance
3:15 PM 4:00 PM
Erica Reynolds, Information Technology Manager, Johnson County Library
John Blyberg, Assistant Director for Innovation and User Experience, Darien Library

In his book, In Pursuit of Elegance: Why the Best Ideas Have Something Missing, Matthew May outlines the elements of elegance, a tricky but exquisite combination of four potentially competing concepts — symmetry, subtraction, sustainability, and seduction. Learn more about how this model can advance libraries, encourage staff to think about old problems in new ways, discover elegant solutions to common or not-so-common library and user experience (UX) problems, and be stirred on to create elegantly inspired libraries.

B105 Drupal: The Basics & More
4:15 PM 5:00 PM
Walter T Nelson, Manager, Library Systems, RAND Corporation
Melissa Widner, Webmaster, Library Specialist, Jasper County Public Library

Nelson starts with an introduction to Drupal for those who want to know how an open source content management system can work for them. It includes a discussion of what it takes to install and set it up, how it works as a website creation tool, some caveats, and some practical examples. Prior to beginning a Drupal migration, Widner’s library used Engaged Patrons Service to register patrons for events and as an events calendar. Widner describes how her library was able to have the best of both worlds: Drupal and Engaged Patrons Service. She walks participants through the steps to integrate external data sources into Drupal and shows how to filter an RSS feed in both an HTML format using Yahoo! Pipes and a Drupal format using the feeds and views modules to create a dynamic website for patrons.

Reception in the Exhibit Hall
5:00 PM 5:45 PM
General Conference Monday, March 21, 2011
Track C Communities & Collaboration

Building communities and partnerships with our communities is critical to our success and value. This track is filled with creative strategies, ideas, and case studies for doing just that. In addition, hear tips for collaborating by connecting research and practice and by getting the most out of SharePoint.

Moderated by Richard P. Hulser, Chief Librarian, Natural History Museum of Los Angeles County
Coffee Break - Exhibit Hall Opens
9:45 AM 10:30 AM
C101 Using Partnerships & Collaboration to Deliver Service Value
10:30 AM 11:15 AM
Madeline Barratt, Enfield Library and Museum Service Business Manager, Public Libraries, London Borough of Enfield and London Libraries Consortium

The London Libraries Consortium, representing 12 public libraries covering 3 million citizens, was designed to encourage library services to share experiences and developments to create tangible benefits for users and to increase efficiencies in working and procurement for library authorities. Hear their practical tips and techniques for making it work successfully, how their users have responded, how they deal with ebooks and access to broader library systems with one card, and how they use knowledge exchange to continue to partner for innovation and new services.

C102 Building Community With Faculty & Suppliers
11:30 AM 12:15 PM
Jim DelRosso, Digital Projects Coordinator, Hospitality, Labor, and Management Library, Cornell University
Regina Reynolds, ISSN Coordinator, Library of Congress
Laurie Kaplan, Director, Serials Editorial, Serials Solutions

One of the major obstacles facing digital repositories at academic institutions is getting faculty to contribute their content. Get insights and ideas from one success story, DigitalCommons@ILR, which now holds content from nearly 70% of the faculty at Cornell University’s ILR School, having worked with faculty to capture content that pushes the boundaries of traditional institutional repositories. Hear about their strategies, practices, experiences, and lessons learned. Reynolds and Kaplan share the secrets of a 10-year partnership between the U.S. ISSN Center at LC and the Serials Solutions editorial team, illustrate how the partnership has enabled both organizations to learn from each other, balancing the public and private aspects of librarianship and metadata collection, and talk about plans to move forward.

Lunch Break - A Chance to Visit the Exhibits
12:15 PM 1:30 PM
C103 Building Community Partnerships: Ideas & Insights
1:30 PM 2:30 PM
Kathy Dempsey, Editor, Marketing Library Services newsletter and Owner, Libraries Are Essential consultancy
Dean Frey, Director, Red Deer Public Library

Join our veteran marketer, Dempsey, for this fast-paced look at building alliances to help gain respect, trade for otherwise costly services, and grow library advocates. Filled with ideas for partnering with local businesses and organizations and applicable to all types of libraries, Dempsey provides loads of insights and practical tips for building community partnerships. Frey discusses how the Red Deer Public Library created online forums for municipal elections to provide information to voters about candidates for mayor, city council, and school boards and allowed the library to connect with the community in a very positive way, having provided significant marketing and advocacy benefits through the years. He talks about the web tools used to develop the election forum (including Drupal, RSS feeds, blogs and microblogs, social networking sites, tagging, and audio-visual support), peeks under the hood of an operational online community engagement project, and discusses issues, pitfalls, and unexpected benefits.

Coffee Break - In the Exhibit Hall
2:30 PM 3:15 PM
C104 Sizing Up Your Library Budget & Spending Priorities for 2011
3:15 PM 4:00 PM
Thomas J. Wilson, President, Unisphere Research, A Division of Information Today, Inc.
Joe McKendrick, Principal Researcher, Unisphere Research, A Division of Information Today, Inc.

Library Research Guide's Information Today, Inc. reports the top-line results of a comprehensive study of library spending and budgeting plans for 2011.  Researchers Wilson and McKendrick provide insights based on the results of their survey of 1,200 librarians last fall.  How does your budget compare to national averages?  How do your library technology plans for 2011 match up to other libraries ­ academic, public, government and special ­ in North America?   Don't miss the invaluable strategic take-aways from these remarks.

C105 SharePoint: Collaboration Tech Tips
4:15 PM 5:00 PM
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh

Done right, SharePoint is a powerful collaboration tool that can transform the way your organization does business. This session takes a practical look at SharePoint’s strengths and weaknesses and offers a host of tips and best practices to help your organization get the most out of this powerful tool while avoiding common pitfalls that can turn the SharePoint dream into a technology nightmare.

Reception in the Exhibit Hall
5:00 PM 5:45 PM
General Conference Monday, March 21, 2011
Track D Marketing & Measuring

Marketing and measuring are two key activities for strategic focus and creating value to library communities. Hear how to promote your library
with Web 2.0 tools, use innovative marketing techniques and strategies, learn about the impact of public access technology in public libraries, and gain insights about measuring the “soft stuff” in libraries.

Moderated by Terence Huwe, Director of Library and Information Resources, Institute for Research on Labor and Employment, University of California - Berkeley
Coffee Break - Exhibit Hall Opens
9:45 AM 10:30 AM
D101 Promoting With Web 2.0
10:30 AM 11:15 AM
Curt W. Tagtmeier, Reference Librarian/ Independent Consultant

Hear how libraries of any size can promote their services, collections, and training with fun, creative methods using applications like YouTube, iLike.com, and Facebook or software like Joomla, or Dapper.net. Use YouTube to promote your DVD collection; iLike.com to promote your CD collection and technology training; and Dapper.net to create apps, RSS feeds, custom widgets, Google gadgets, etc., that promote your news items, blogs, and other content. Create a simple mobile site with Joomla for patrons on the go with a look at WorldCAT Mobile. Also hear about the qualities and distinguishing characteristics of Facebook and Twitter, their different forms of social communication, and about the best ways to utilize them or alternatives to promote your library.

D102 Measuring the Soft Stuff
11:30 AM 12:15 PM
Cynthia Hart, Virtual Librarian, Technology Services, Virginia Beach Public Library

Social media, like everything, requires resources. It takes people, time, and technology to make it happen. This session focuses on how one library is meshing together their social media strategies with web and marketing plans to effectively communicate and connect with customers and how to show ROI. Hart discusses how social media goals link directly to organizational communication strategies, strategic plan, and managing their brand. What are social metrics? How do social metrics fit within a social media plan? How can we use cross disciplinary approaches and ideas to quantify and measure “soft stuff” such as buzz, engagement, reach, influence and sentiment? Hear the answers at this session.

Lunch Break - A Chance to Visit the Exhibits
12:15 PM 1:30 PM
D103 Demonstrating the Impact of Public Access Technology
1:30 PM 2:30 PM
Samantha Becker, Research Project Manager, University of Washington Information School
Michael Crandall, Senior Lecturer, Information School, University of Washington Information School

This session discusses the results and impact of the first large-scale study of who uses public computers and internet access in U.S. public libraries and how it benefits individuals, families, and communities. The results provide a powerful supplement to locally collected data to show community impact from these services. Speakers explore ways data collected about public access computer use can demonstrate the value of your services in the community and provide valuable information to evaluate and help improve services to meet the needs of your constituents. They share successful approaches to using the data to advocate for funding and support for public access computing including a recent example of Paul LeClerc’s winning campaign for restoring funding to the New York Public Library.

Coffee Break - In the Exhibit Hall
2:30 PM 3:15 PM
D104 Innovative Marketing Tools and Strategies
3:15 PM 4:00 PM
Stacy Bruss, Reference Librarian, National Institute of Standards and Technology
Nancy Allmang, Reference Librarian, Information Services Division, National Institute of Standards and Technology

In an increasingly digital world, the ways that customers interact with their library and recognize the services and resources it has to offer are also increasingly digital. The NIST Research Library uses a combination of traditional, new, evolving, and experimental means to market its services and resources. This presentation highlights some of the forward-looking, evolving, and pilot marketing programs that the library has implemented and demonstrates how easy it is to implement some of these innovative programs using free or low-cost resources, such as making clever animations and videos and imaginative graphics. They also offer tips and tricks to maximize the impact of current marketing programs.

D105 Performance Measures: Illustrating Value to Your Community
4:15 PM 5:00 PM
Rebecca Jones, Partner, Dysart & Jones Associates

Libraries and other information-intensive organizations must identify, manage and communicate measures that matter to their stakeholders, and that demonstrate that their services are making a difference—the “right” difference. Jones provides a framework for defining, analyzing and conveying measures that are meaningful to your situation, and that may not ever mention circulation. She reports on an informal survey of measures public, government and academic libraries are finding most meaningful.

Reception in the Exhibit Hall
5:00 PM 5:45 PM

Internet@Schools

Educator-librarians take note! Day 1 of the 2-day, K–12-focused Internet@Schools track brings you experts on ebooks and e-readers, online author visits, teaching with LibGuides, and — get this! — what actually happens in a student’s mind during online research!! Don’t miss it.

Moderators:
Susan Geiger, Librarian, Moreau Catholic High School and AISL, BAYNET, BASIL Past President
David Hoffman, Co-Chair for the Internet@Schools Track, Information Today, Inc.
Coffee Break - Exhibit Hall Opens
9:45 AM 10:30 AM
E101 Collections for Today and Tomorrow: How "e" to Be
10:30 AM 11:15 AM
Laura Pearle, Head Librarian, Hackley School
Frances Harris, Librarian, University Laboratory High School
Angela Carstensen, Head Librarian, Convent of the Sacred Heart
Wendy Stephens, Librarian, Buckhorn High School

The move towards ebooks has many school media centers abandoning traditional print reference resources and a handful of schools jettisoning traditional collections altogether. With myriad electronic resources available at the click of a mouse, the notion of collection has never been more amorphous or more important as we determine how to identify and filter resources to best serve the Digital Natives who are our students. In this first of two sessions devoted to ebooks in education, four school librarians from diverse settings will discuss some factors to keep in mind as we determine how “e” school libraries need to be in this digital age. Topics include when databases trump print (and when they might not), what to look for when licensing ebooks, and pitfalls and opportunities for librarians collecting in a brave new world.

E102 Ebooks Go to School: Limitations and Possibilities for Instruction and Leisure Reading
11:15 AM 12:15 PM
Wendy Stephens, Librarian, Buckhorn High School
Carolyn Starkey, Assistant Professor, Alabama State University

Many students are among the consumers investing in e-reading devices, and many school libraries are piloting hardware loans to gauge the appeal and practicality of a switch to digital formats. This second session on ebooks in education provides an up-to-the-minute survey of the constantly changing ebook landscape, paying particular attention to the instructional advantages and potential pitfalls when using dedicated ereader devices in the school environment. The presenters offer an overview of the most common e-reader devices and applications, files, formats, and DRM issues related to ebook content; some practical concerns when purchasing ebooks; ethnographic response from teens using e-readers; and sources for free ebooks.

Lunch Break - A Chance to Visit the Exhibits
12:15 PM 1:30 PM
E103 The Author Visit: From On-Site Appearance to Online Chat With Teachers and Students
1:30 PM 2:30 PM
Catherine Balkin, Author Appearance Coordinator, Balkin Buddies
Elizabeth Levy, Author

The way authors and students connect is changing enormously owing to the internet. For the last 2 years, Catherine Balkin, who has been arranging author visits in schools for more than 20 years, researched and worked on Skype chats for authors in schools and libraries. Learn some of the things she and her authors and illustrators have learned in the process. Join in a Skype chat with children’s book author Elizabeth Levy to hear about online chats from an author’s perspective.

Coffee Break - In the Exhibit Hall
2:30 PM 3:15 PM
E104 In the Trenches-Adaptive Strategies to Teaching With LibGuides
3:15 PM 4:00 PM
Jeffrey Marzluft, Associate Director, Phillips Academy
Kathrine C Aydelott, Instructional Librarian and Liaison to the English Department, Phillips Academy

In this session, two Phillips Academy librarians will demonstrate practical applications for teaching with LibGuides to collaborating and noncollaborating faculty and others across campus. Strategies include providing consistent learning experiences across the curriculum; creating guides for nonresearch-driven courses; building one-shot sessions to deliver advanced information fluency skills; and collecting and organizing resources in subjects, courses, and/or assignments.

E105 Marketing Strategies for Your School Library- Create a Brand and Control Your Image
4:15 PM 5:00 PM
Susan Geiger, Librarian, Moreau Catholic High School and AISL, BAYNET, BASIL Past President
Anne Arriaga, Head Librarian, Moreau Catholic High School

Learn the four cornerstones to a successful marketing strategy for your school library, including how to create your unique brand, determine your target audience, recognize your strengths, and mold your image. Geiger and Arriaga will share the techniques they use to target the different segments of their patron base, including faculty, students, and administration. Learn how marketing strengthened their library’s role in the curricular life of the school and demonstrated their value to administrators.

Reception in the Exhibit Hall
5:00 PM 5:45 PM




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