Workshops — Tuesday, March 9
1 — Searchers Academy
– 4:30 p.m. (FULL DAY)
MODERATOR: Mary Ellen Bates,
Principal, Bates Information Service
FACULTY: Gary Price,
Co-Author, The Invisible Web, Creator
Chris Sherman, Co-Author, The
Invisible Web, & Associate Editor, Search
Greg Notess, Creator of Search
Mary Ellen Bates, Author, Super
Searchers Cover the World & Super
Searchers Do Business
Want to sharpen your skills? Learn from the experts?
Join search veterans, authors, and columnists
from Searcher, ONLINE, and EContent
magazines and the “Super Searcher”
series of books to learn the latest strategies
and techniques for searching online. This day-long
event introduces you to the experts who share
their searching secrets and expertise as they
focus on the most current practices in the field.
Participants should have basic experience with
Web searching, but even searchers with extensive
Internet background will find tips to polish and
advance their skills. Academy topics include:
- Search Engine Mechanics—Pop the hood
and look into the mechanics of all types of
search engines with our search engine grease
- Searching the Invisible Web—How to
find the hidden troves of deep information on
- Cool Search Tools: The best of the best Web
- Choosing the Right Search Engine: When to
use which engine and when to use the invisible
Web, plus the value of advanced search features.
- Ask an Expert—An interactive discussion
including favorite tips, target Web sources,
and advanced techniques from the faculty and
a chance to ask questions.
2 — Web Managers Academy
– 4:30 p.m. (FULL DAY)
MODERATOR: Darlene Fichter, Data
Library Coordinator, University of Saskatchewan
& President, Northern Lights Internet Solutions
Cervone, Assistant University Librarian
for Information Technology, Northwestern University
Peter Morville, President, Semantic
Marcia Morante, KCurve, Inc.
Marshall Breeding, Library Technology
Officer, Vanderbilt University
Jeff Wisniewski, Web Services
Librarian, University of Pittsburgh
Web development is challenging. A range of technical
and management skills are required to develop
a great Web site. No matter what type of library
or information service you manage and support,
this full-day workshop provides a good foundation
- How to develop or redesign a site.
- Key checkpoints in a Web project life cycle.
- How to develop a solid and sustainable site
- How to demystify Web site standards and jargon.
- Solid tips for creating usable Web designs.
This information-packed full-day seminar hits
the high points of strategic and practical milestones
in the planning process for Web development. Learn
about new and popular tools and technologies and
examine Web architecture, design considerations,
and usability. Look at the mechanics common to
all Web sites, plus user testing, visual design,
and cool new tools. Taught by experienced experts,
this workshop is a good, 1-day crash course for
Web development managers at all levels.
3 — Tools for Successful Technology Planning
– 12:00 p.m.
Chris Jowaisas, Bill and Melinda Gates
Does it feel like technology makes the decisions
in your library instead of you? Learn how you
can gain control over technology through effective
technology planning. This half-day workshop introduces
the process of technology planning (based on Wired
for the Future: Developing your Library Technology
Plan) and online tools that are useful for assisting
in the planning process. It includes planning
exercises, demonstration of online tools, success
stories, resources to help in implementing a technology
plan and allows interactive sharing of challenges
4 — RSS/Blogging 101
– 12:00 p.m.
Steven M. Cohen, Assistant Librarian,
Rivkin Radler, LLP, &
Jenny Levine, Internet Development
Specialist, Suburban Library System
Weblogs have exceeded all expectations for use
in the library world, and RSS is sure to do the
same. In this hands-on session, users not only
learn the ins and outs of using Weblog software
(i.e., Blogger, Radio, and Movable Type) and how
to read RSS feeds via a news aggregator (i.e.,
Radio, Newzcrawler, and Syndirella), but have
the opportunity to actually work with these products
discussed!! The instructors discuss how to set
up a blog, review the positive and negative aspects
of each blogging tool, and how to set up and use
news aggregators in the easiest way possible.
Please come with your questions and excitement
as you get “Bloggified” and “RSSified”!!!”
5 — How to Teach What Learners Want To Know
– 12:00 p.m.
Rita Vine, Workingfaster.com
Learn to create high impact, active learning experiences
that meet your clients’/students’
real needs, make you feel valued as an instructor,
and bring them back for more. If you are faced
with the prospect of teaching your users research
and searching skills, this course is for you.
In this half-day workshop you’ll learn a
simple and easy-to-implement method to assess
your learners needs quickly, and how to save time
designing and developing a program that they will
find truly valuable. The course provides tips
and tricks for setting up and teaching in an online
classroom, presentation skills, and how to keep
everyone on the “same page” in a wired
classroom. What you’ll learn:
- How to figure out what users need and want
- How to design good training activities
- How to grasp and practice presentation skills
that can help maintain a class’s attention
and focus on the task at hand.
- The basics of presentation technology, computer
projection devices, training room design and
setup, and skills for troubleshooting online
6 — Beyond Google: Why You Need to Know
About Other Search Engines
– 12:00 p.m.
Randolph Hock, Online Strategies
For many search engine users, Google may seem
to have “cornered the market.” However,
for professionals who do more than just casual
research, the other search engines cannot be forgotten.
Knowing what they can do and how to use them effectively
is essential. This workshop covers the features
and contents of “other” search engines
and highlights key tips for using them. The workshop
covers: the degree to which other engines may
uncover things Google does not, the different
“document types” covered by other
engines, special databases available through those
engines, and special search techniques that are
available in other engines but not in Google.
The possible role of metasearch engines and country-specific
search engines is also explored. If finding the
best answer to your questions is important to
you, this workshop is what you need.
7 — Techstorm: Technology Brainstorm
– 4:30 p.m.
Stephen Abram, President-elect, Canadian
This interactive workshop presents short sketches
of key future technologies as well as facilitated
discussion about each technology and it’s
potential impact on libraries and information
center operations. It focuses on a technology
brainstorm and considers such questions as: What
are the new technologies currently available or
on the horizon? Where do we look for new technologies
and how do we narrow our options and consider
only those that might be applicable to our services?
How do we apply these technologies in library
and information settings?
It also looks at applying technology and the following
questions: What technologies are right for our
library? How do we apply these technologies and
when will they be ready for our operation? What
new services could be based on these new technological
opportunities and, conversely, what improvements
can we make to current services?
8 — Current Awareness Delivery Options
– 4:30 p.m.
Gary Price, Co-Author, The
Invisible Web, Creator of Resourceshelf.com
Genie Tyburski, Web Manager,
The Virtual Chase, Ballard Spahr Andrews &
Electronic current awareness services are critical
for users of all types of libraries and information
services. This practical half-day workshop provides
an overview of the many options for delivering
specialized current information. Nationally known
experts Price & Tyburski examine current awareness
needs and choices from start to finish, look at
strategies, tools, and resources for gathering
new information, and investigate delivery technologies.
Learn about the pros and cons of initiating such
services via e-mail and Web-based newsletters,
Weblogs, k-logs, and RSS/XML news feeds. Get up
to speed on the latest techniques and thinking
on this crucial topic.
9 — Make Learning Stick: Creating 5 Star
User Centered Training & Instruction
– 4:30 p.m.
Librarian & Technology Trainer, St. Joseph
Public Library & Blogger for Tame the Web
D. Scott Brandt, Professor &
Technology Training Librarian, Purdue University
& columnist for Computers in Libraries
This update of the poplar “Teaching the
Internet in 60 Minutes”, is taught by a
dynamic duo representing both academic and public
library backgrounds. It uses a building block
approach emphasizing: three methods to analyze
and define user needs, a “sure fire”
test to ensure measurable outcomes & objectives,
simplified task analysis for breaking learning
down into steps, a toolbox of strategies to make
learning fun and interesting, and two approaches
to demonstrate and reinforce learning. All examples
used in the workshop come from successful Internet-related
modules taught in both academic and public library
settings. With theory made practical, demonstrations
of real-world training and instruction, and in-class
practice using these techniques, this workshop
is not for the weak of heart—it’s
energetic, fastpaced and highly interactive!
10 — Usability Guidelines for Organizing
Web Site Content
– 4:30 p.m.
Organizing and labeling the content on your Web
site can be a perplexing challenge. What groupings
make sense? What naming rules should be followed?
Should I put the piece on Investor Relations with
the legal docs or in Corporate Communications?
Maybe it should it be in both places or maybe
it should be left out. The answers to these questions
and many more lie in one basic rule. Organize
and label the content on your site so that it
reflects your users’ needs. Make it clear
and easy to use, and don’t make anyone think
too much about where to go or what to do next.
The best (and most usable) navigation schemes
efficiently guide users to exactly the content
they need or the action that they need to take.
If content organization and labeling is not done
with user needs in mind, both content “findability”
and site usability will suffer. This workshop
discusses usable content organization and shows
how to achieve it. The workshop combines lecture,
guided discussion of live Web site examples, and
one hands-on exercise in content organization.