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The Accidental
Library Marketer
By Kathy Dempsey
"A no-nonsense marketing guide that
is comprehensive in scope and professional in style. ... Kathy Dempsey
offers a wealth of valuable and insightful information for library
managers, educators, and practitioners."
—Ernest
A. DiMattia, Jr., President, The Ferguson Library
Dempsey really gets marketing … her book is useful for every kind of
librarian. Read this and put it into action."
—Judith
Siess, OPL Plus
The Accidental Library Marketer fills
a need for library professionals and paraprofessionals who find
themselves in an awkward position: They need to promote their libraries
and services in the age of the internet, but they’ve never been taught
how to do it effectively. This results-oriented A-to-Z guide by Kathy
Dempsey — longtime editor of the Marketing Library Services
newsletter — reveals the missing link between the everyday promotion
librarians actually do and the “real marketing” that’s guaranteed to
assure funding, excite users, and build stronger community
relationships. Combining real-life examples, expert advice, and
checklists in a reader-friendly style, this is the complete how-to
resource for successful library marketing and promotion.
"Kathy Dempsey’s years as editor of
Marketing Library Services serve her well for capturing the best of
true marketing in this timely publication. ... Every professional
library shelf should offer the book, and staff should make use of the
experience and insight gathered."
—Christie
Koontz, PhD, College of Communication
and Information, Florida State University
"There are many marketing books available, but this book stands out ... Dempsey has an informal writing style that incorporates humor and candor,
which makes this book an easy read. ... As a professional librarian with public relations experience, I found the book enlightening and informative. For someone with
limited experience ... in library marketing, the book is sure to become a well-thumbed reference guide."
—Jennifer Dumond, M.L.I.S., Instruction & Public Services Librarian,
Health Sciences Library, Northern Ontario School of Medicine
[Reviewed in Public Services Quarterly, v. 5, #4, Oct. 2009.]
"Puts you on the fast track and
helps you avoid the pitfalls that ensnare marketing amateurs."
—Judith
Gibbons, ALA Councilor, 2010-2012, from the Foreword
Click
here to listen to Kathy Dempsey
discuss the new face of library marketing.
2009/312 pp/softbound | ISBN 978-1-57387-368-0 | Regular Price: $29.50
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