Information Today, Inc. - Marketing Library Services - Volume 18, Number 1

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Magazines > Marketing Library Services > January/February 2004
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Volume 18, Number 1 — January/February 2004
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

In This Issue
Cover Story Brand a Library; Raise Usage and Loyalty	Page 1
Customer-Based Marketing The Marketing Mix: The 4-P Recipe for Customer Satisfaction	Page 3
Ideas For Action March/April	Page 6
Book Review Technically Involved: Technology-Based Youth Participation Activities for Your Library	Page 7
In The News	Page 8

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