|PR Newswire has announced that it has acquired 50 percent of Pers Support,
the Dutch national news agency's news-release-distribution division, further
establishing the global corporate news and information provider's roots
in continental Europe, according to the company.
The acquisition stems from PR Newswire's strategy to establish itself
as the leading commercial news distribution service across Europe through
acquisitions and strategic partnerships. Pers Support (http://www.anp.nl/perssupport),
a division of Algemeen Nederlands Persbureau (ANP), is the most important
news source for the Dutch media and issues full-text news releases to more
than 8,000 journalists at Dutch newspapers and broadcast stations via news
wire, e-mail, and fax.
"Pers Support is the leading news release distributor in the Netherlands,
making it a perfect investment for PR Newswire," said Vicky Unwin, managing
director of PR Newswire's European division. "We offer the right combination
of local customer service and global reach that communicators throughout
the world need to connect to their audiences. This acquisition offers an
excellent opportunity for us to provide services to the region's growing
public relations industry with the leading service."
According to the announcement, the $5.5 million U.S. investment in Pers
Support significantly strengthens PR Newswire's presence in Europe, positioning
it favorably with the Dutch media and communications practitioners. ANP,
which provides continual news coverage for the Netherlands' daily newspapers
and radio stations, launched Pers Support in 1996 and currently serves
450 organizations ranging from corporate entities such as Libertel and
Heineken to national and local government agencies.
Source: PR Newswire, New York, 800/832-5522, 212/596-1500; http://www.prnewswire.com.