|Clickability, Inc. has announced the launch of Clickability Interactivity
Reports, its advanced online reporting system. Clickability Interactivity
Reports, the latest addition to the company's suite of Web-based tools,
supplies online publishers with information about the way readers interact
with content. Accurately measuring interactivity enables online publishers
to identify their most vital content, understand reader preferences, and
target better CPM (cost per thousand) rates for ad revenue.
Clickability builds, syndicates, and manages interactive Web-content
saving, sharing, and printing tools for Web publishers. Its suite of tools
has been selected by over 70 publishers, including The Wall Street Journal,
CNN Interactive, Fast Company, and Popular Mechanics.
Clickability's Save This, E-mail This, Print This, and Most Popular
tools provide the foundation for the Interactivity Reports that track and
analyze readers' intent-based actions. Clickability Interactivity Reports
are accessible via the Internet and provide customers with flexible reporting
around save, e-mail, and print activity occurring on their site. According
to the announcement, the report's advanced comparison module enables customers
to quickly and easily conduct trending and drill-down comparisons of articles
or sections within their site. With built-in export functionality, all
data can be easily exported as a comma-delimited file for use with most
spreadsheet and database software applications for additional analysis.
"Clickability's advanced reporting tool provides Atlantic Monthly
with a deeper understanding of traffic patterns—not only around the
pieces of content that are being saved, printed, and recommended by readers,
but we can also see how much traffic is being directed to the site via
content-based referrals," said Steve Hull, seniorvice president of Atlantic
Monthly. "This type of detailed reporting gives us a far more sophisticated
understanding of our readers' preferences. With an ability to measure traffic
beyond page views or unique user metrics, we gain vital insight into which
content pieces are smart and exciting enough to elicit a reader's response."
"Clickability Interactivity Reports are the natural next step in the
evolution of publishing psychographics," said John Girard, co-founder and
CEO of Clickability. "In the early days of publishing, magazines spent
a lot of money to gain insight into a small portion of their readership
and then extrapolated that behavior to the larger group. With the advent
of online publishing, publishers conducted log-file and click-stream analysis
in an effort to understand what caused users to click. With interactivity
metrics, Clickability's reports raise the metrics bar as the most sophisticated
way to measure, compare, and forecast content value."
Source: Clickability, Inc., San Francisco, 415/575-5125; http://www.clickability.com.