Information Today
Volume 18, Issue 6 — June 2001
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AOL Time Warner Introduces

AOL Time Warner has announced that it has launched at Time Warner Books ( is a wholly owned subsidiary of Time Warner Trade Publishing (, a division of AOL Time Warner, Inc. The electronic publishing division was unveiled last summer and announced its first titles in September 2000. offers an online community where aspiring writers can submit their works directly to be considered for publication. Showcasing everything from online writing courses to a wide selection of published e-books, claims to represent the first fully integrated, end-to-end digital publishing business.

" redefines publishing as we know it," said Laurence J. Kirshbaum, chairman and CEO of Time Warner Trade Publishing. "It brings writers, readers, and editors together in a new and powerful way that will permanently impact the industry."

The centerpiece of is iWrite, a community area that offers writers a direct way to get their work in front of other writers and editors. Writers must review at least three short excerpts from works by other authors before they can post an excerpt of their work for consideration. If an excerpt receives high ratings, an editor will read the full manuscript and decide if the work should be published as an e-book and, if it meets certain requirements, as a print-on-demand book.

Greg Voynow, senior vice president and general manager of, said that will commit full resources to its growing list of titles, including marketing, promotion, and distribution through all major e-book retailers. The most successful e-books may have the opportunity to be released as print editions nationwide with the full support of Time WarnerTrade Publishing. will be distributing its e-books to a wide range of retailers, including,,Powell’s, Kinokuniya, Booksite, and the Palm eBookstore. Readers will also be able to purchase e-books on’s iRead channel. The company claims that e-books are aggressively priced at generally 40-to-60 percent less than comparable print counterparts and are available in multiple formats such as Microsoft Reader, Adobe Reader, Palm Reader, and Gemstar eBook.

According to the announcement, the site also offers iLearn, an online forum that makes Time Warner Trade Publishing’s book publishing know-how accessible to all community members. It includes a monthly live lecture series with authors and industry insiders, self-study programs, and message boards.

Source: AOL Time Warner, Inc., New York, 212/484-8000;

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