| Really Strategies, Inc. has announced publication of the market study,
The [Bracket] Report—Publishers' Adoption of Content Management Systems
and Technologies. The focus of the report is content management: how
publishers use processes and technology to move content from manuscript
to distribution on multiple media platforms. A team of graduate students
from the Center for Publishing at New York University cooperated in the
execution of the survey.
Results of the study suggest that while there are tools to help publishers
streamline work flow and move products to market faster and less expensively,
publishers remain skeptical about the ability of commercially available
products to meet their needs. Many of the publishers interviewed indicated
that they implemented a content management system during the last 1 to
2 years. Most said that their content management systems are "doing what
they are supposed to." However, they told the researchers, "we're doing
it as we go," or "it's time-consuming and may not even work when it's done,"
and "it must work flawlessly or we're out of business—but our vendor hasn't
kept promises regarding upgrades."
The study is the result of comprehensive telephone interviews conducted
in March and April by the Center for Publishing with publishers, editorial
directors, and chief information officers. Each interview lasted 15 to
30 minutes. All but two questions were multiple choice. One hundred eight
publishing professionals were contacted. In 4 weeks, 54 interviews were
completed.
According to Bennett Zucker, vice president of Really Strategies, this
report focuses on one category of publishing: scientific, technical, and
medical (STM).
"Publishers in the STM market typically need to produce highly structured,
complex packages in both traditional and new media," Zucker said. "In future
reports, we expect to broaden our audiences.The STM publisher's early-adopter
experience offers excellent guidelines for those in other segments."
In April, Really Strategies and the Center for Publishing announced
that they are working on research projects dedicated to helping inform
the publishing industry about opportunities and challenges with new systems
and technologies. The [Bracket] Report is the first study to evolve
from this collaboration. It is a benchmark for publishers to measure themselves
against others like them who are faced with big investment decisions in
otherwise uncharted territory.
The [Bracket] Report—Publishers' Adoption of Content Management Systems
andTechnologies is available for $295 from Really Strategies, Inc.
For more information, see http://www.reallysi.com/report.htm.
Source: Really Strategies, Inc., Lansdale, PA, 215/631-3107; http://www.reallysi.com. |
